On User Experience and Innovation

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How applying user-centered design practices and principles can help companies identify and produce innovative products for their customers.

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On User Experience and Innovation

  1. 1. On User Experience and Innovation Joseph Dickerson
  2. 2. On User Experience (and UCD)
  3. 3. http://semanticstudios.com/publications/semantics/000029.php
  4. 4. UCD = User Centered Design ! It’s both a methodology and an approach
  5. 5. UCD Applied It’s about learning, understanding, 
 creating and validating
  6. 6. The target is moving... Delighters Satisfiers “Baseline”
  7. 7. On Innovation
  8. 8. “Innovation” = A tricky word
  9. 9. http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation-four-zones-of-innovation/
  10. 10. Breakthrough Game Changing Incremental Disruptive
  11. 11. Bringing it together
  12. 12. Leverage UCD processes to generate and evaluate innovative ideas that extends and enhances your company’s offerings ! Test, learn and succeed or fail fast
  13. 13. Research customer interest, usage and opportunities around integrating "next-gen" technology where/if applicable
  14. 14. Provide UX consulting services to other divisions and product teams to share and collaborate
  15. 15. Questions?
  16. 16. Thank you!

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