Is meerkat par se or there is life

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Brief description of Meerkat and it's current state. Can Meerkat survive the onslaught of Periscopr

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Is meerkat par se or there is life

  1. 1. Is Meerkat par se or is there life after Tweeter JOSEPH CHENG OCTOBER 22,2015
  2. 2. Value Proposition Allow user to share their experience with friends in a live video streaming Image from: en.wikipedia.org
  3. 3. Use • Live stream events such as • Concert • Seminar • Memorable moment/Special moment • News event • As it happen https://www.quora.com/Meerkat-and-Periscope-Launch-Spring-2015/How-can-Meerkat-monetize http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/ Image from: foromanualidades.facilisimo.com
  4. 4. Date/Time use As it happen Image from: en.wikipedia.org
  5. 5. METRICS • HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO
  6. 6. METRICS • HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO
  7. 7. METRICS • HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO
  8. 8. B2B • Video conference • Special Product/Event Announcement • Marketing Opportunities • Webinar • Instructional Video http://kimgarst.com/what-is-the-meerkat-app-and-3-ways-to-use-it-for-business http://fortune.com/2015/03/24/meerkat-video-broadcasting/ http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/ Image from: techcrunch.com
  9. 9. Business Cost • For conference call there are minimal cost • There are privacy concerns • There are also copyright infringement • Hard to collect consent in a live stream http://fortune.com/2015/04/27/periscope-meerkat-apps/ http://www.theguardian.com/media-network/2015/mar/31/meerkat-periscope-live- streaming-copyright-brands
  10. 10. Success • Live stream in 2015 at SxSW • Exclusive live video interview by CNN Brian Steller • Early embrace of live streaming in news gathering • Early embrace by first adopter to broadcast live events http://mashable.com/2015/03/15/meerkat-uses/#RBPqMmm7VkqC http://www.adweek.com/socialtimes/social-live-streaming-apps-a-look-at-the-competition/625734 http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/ https://contently.com/strategist/2015/03/11/despite-the-hype-is-meerkat-really-worth-your-time/ Image from: www.sailingbystives.com
  11. 11. Failure • When Tweeter purchase Periscope and terminate access by Meerkat https://medium.com/@krogsgard/meerkat-is-mostly-terrible-for-now-f0c6c07d3278 http://www.business2community.com/social-media/meerkat-app-next-big-thing-01177037 https://www.linkedin.com/pulse/startup-lessons-learned-from-meerkat-steven-mcmurray https://contently.com/strategist/2015/03/11/despite-the-hype-is-meerkat-really-worth- your-time/ image from: www.playground.it
  12. 12. Failure https://www.quantcast.com/meerkatapp.co
  13. 13. CONCLUSION • With Tweeter backing Periscope, it already have significant impact on Meerkat • Meerkat need to partner out with another social medium such as snapchat, facebook to maintain the value proposition • Also Meerkat to vault it technology to create more user friendly and more innovation so adopter will have some incentive to continue to champion the technology Image from: http://disney-fan- fiction.wikia.com/wiki/File:Captain_Meerkat.PNG
  14. 14. BIBLIOGRAPHY • WEB. 15 OCT. 2015. <HTTPS://WWW.LINKEDIN.COM/PULSE/STARTUP-LESSONS-LEARNED-FROM-MEERKAT-STEVEN-MCMURRAY>. • WEB. 15 OCT. 2015. <HTTPS://WWW.APPANNIE.COM/TOURS/USAGE-INTELLIGENCE/>. • WEB. 15 OCT. 2015. <HTTP://WWW.THEGUARDIAN.COM/MEDIA-NETWORK/2015/MAR/31/MEERKAT-PERISCOPE-LIVE-STREAMING- COPYRIGHT-BRANDS>. • "CAN MEERKAT STILL COMPETE AGAINST PERISCOPE?" MASHABLE. WEB. 15 OCT. 2015. <HTTP://MASHABLE.COM/2015/05/08/PERISCOPE-VS-MEERKAT-MAYPAC/#OTOSG2.G_5QL>. • "COMPETITIVE INTELLIGENCE." MEERKATAPP.CO SITE OVERVIEW. WEB. 15 OCT. 2015. <HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO>. • "DESPITE THE HYPE, IS MEERKAT REALLY WORTH YOUR TIME?" THE CONTENT STRATEGIST DESPITE THE HYPE IS MEERKAT REALLY WORTH YOUR TIME COMMENTS. 11 MAR. 2015. WEB. 15 OCT. 2015. <HTTPS://CONTENTLY.COM/STRATEGIST/2015/03/11/DESPITE-THE-HYPE-IS-MEERKAT-REALLY-WORTH-YOUR-TIME/>. • "EVERYTHING YOU NEED TO KNOW ABOUT MEERKAT, THE APP THAT HAS TAKEN OVER SXSW."PASTEMAGAZINE.COM. WEB. 15 OCT. 2015. <HTTP://WWW.PASTEMAGAZINE.COM/ARTICLES/2015/03/EVERYTHING-YOU-NEED-TO-KNOW-ABOUT-MEERKAT-THE- APP.HTML>. • "HOW EARLY ADOPTERS ARE USING MEERKAT AND PERISCOPE." FORTUNE HOW EARLY ADOPTERS ARE USING MEERKAT AND PERISCOPE COMMENTS. 27 APR. 2015. WEB. 15 OCT. 2015. <HTTP://FORTUNE.COM/2015/04/27/PERISCOPE-MEERKAT-APPS/>.
  15. 15. BIBLIOGRAPHY • LIPSCHULTZ, JEREMY. "SOCIAL MEDIA LESSONS LEARNED FROM MEERKAT." THE HUFFINGTON POST. THEHUFFINGTONPOST.COM. WEB. 15 OCT. 2015. <HTTP://WWW.HUFFINGTONPOST.COM/JEREMY-HARRIS-LIPSCHULTZ/SOCIAL-MEDIA-LESSONS-LEARNED_B_6891116.HTML>. • "MEERKAT." MEERKAT. WEB. 15 OCT. 2015. <HTTPS://WWW.CRUNCHBASE.COM/ORGANIZATION/MEERKAT#/ENTITY>. • "MEERKAT APP MAY TRANSFORM PR, SOCIAL MEDIA MARKETING." CYBERALERT BLOG. WEB. 15 OCT. 2015. <HTTP://WWW.CYBERALERT.COM/BLOG/INDEX.PHP/MEERKAT-APP-MAY-TRANSFORM-PR-SOCIAL-MEDIA-MARKETING/>. • “MEERKAT APP – THE NEXT BIG THING." BUSINESS 2 COMMUNITY. WEB. 15 OCT. 2015. <HTTP://WWW.BUSINESS2COMMUNITY.COM/SOCIAL- MEDIA/MEERKAT-APP-NEXT-BIG-THING-01177037>. • "MEERKAT AND PERISCOPE LAUNCH (SPRING 2015): HOW CAN MEERKAT MONETIZE?FREQUENTLY ASKED IN." HOW CAN MEERKAT MONETIZE? WEB. 15 OCT. 2015. • "MEERKAT IS MOSTLY TERRIBLE (FOR NOW)." MEDIUM. 16 MAR. 2015. WEB. 15 OCT. 2015. <HTTPS://MEDIUM.COM/@KROGSGARD/MEERKAT-IS- MOSTLY-TERRIBLE-FOR-NOW-F0C6C07D3278>. • "MEERKATAPP.CO TRAFFIC AND DEMOGRAPHIC STATISTICS BY QUANTCAST." MEERKATAPP.CO TRAFFIC AND DEMOGRAPHIC STATISTICS BY QUANTCAST. WEB. 15 OCT. 2015. <HTTPS://WWW.QUANTCAST.COM/MEERKATAPP.CO>. • "THE MOST CREATIVE USES FOR MEERKAT, SXSW'S HOTTEST APP." MASHABLE. WEB. 15 OCT. 2015. <HTTP://MASHABLE.COM/2015/03/15/MEERKAT-USES/#RBPQMMM7VKQC>. • "WHAT IS MEERKAT? THE LATEST SOCIAL MEDIA CRAZE GARNERING CONTROVERSY AND FUNDING." GLOBAL NEWS WHAT IS MEERKAT THE LATEST SOCIAL MEDIA CRAZE GARNERING CONTROVERSY AND FUNDING. 25 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://GLOBALNEWS.CA/NEWS/1903186/WHAT-IS-MEERKAT-THE-LATEST-SOCIAL-MEDIA-CRAZE-GARNERING-CONTROVERSY-AND- FUNDING/>.
  16. 16. BIBLIOGRAPHY • "WHAT IS THE MEERKAT APP AND 3 WAYS TO USE IT FOR BUSINESS." KIM GARST BOOM SOCIAL SOCIAL SELLING STRATEGIES THAT ACTUALLY WORK. 24 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://KIMGARST.COM/WHAT-IS-THE-MEERKAT-APP-AND-3-WAYS-TO- USE-IT-FOR-BUSINESS>. • "WHEN LIVE VIDEO APP MEERKAT IS AN UNWELCOME GUEST." FORTUNE WHEN LIVE VIDEO APP MEERKAT IS AN UNWELCOME GUEST COMMENTS. 24 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://FORTUNE.COM/2015/03/24/MEERKAT-VIDEO-BROADCASTING/>.
  17. 17. THANK YOU

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