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Jw example 002

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Example of a Keynote presentations

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Jw example 002

  1. 1. 1
  2. 2. MobileMarketResearch Mobile Diary Studies + In-the-Moment Surveys on behalfofResearchNowMobile 2
  3. 3. 8PrincipalsofMobile 1. Permanently connected 2. Supports granular data capture 3. Audio, video, photo support 4. Captures real-time behavior 4
  4. 4. 5. Hard-to-reach segments 6. Image scanning + recognition 7. Drives new geo-technologies 8. Breeds authentic version of self 5 8PrincipalsofMobile
  5. 5. MorepeopleintheU.S.will accessthewebviamobile devicesthanviawireline computerby2015. -IDCWorldwideNewMediaMarketModelForecast TheMobileUser
  6. 6. 7
  7. 7. Capture smart data anywhere, anytime. TheMobileApproach 8
  8. 8. Multiple touch points. Photos, video, audio, GPS, image scan, surveys. RichMediaCapture 9
  9. 9. 10 Geo-location technologies support new methods for market research. MobileLocationSurveys
  10. 10. Use image uploads as response Use audio clip uploads as response Use video uploads as response Use barcode scanning to validate NativeAppFeatures 11
  11. 11. Push-Notification: in-app Geo-Fencing: virtualbarrier Geo-Targeting: retroactivesearch QR/BarCode: scan-to-trigger Scheduled: calendar-driven LaunchMethods 12
  12. 12. MobileDiaryStudies 13 Collect rich media over days & weeks.
  13. 13. MobileDeviceUsage theplus+app 15
  14. 14. DeviceBehavior/captured GPS:longitude,latitudetimestamps Phone:incoming,outgoing,missed SMS:sentcount,receivedcount Email:sent,received Websites:visited,bookmarked Music:albums,artists,metadata Camera:metadata Apps:downloads,deletes 16
  15. 15. Where they go Communication patterns Shopping behavior Leisure activities How they spend their time DeviceBehavior/analyzed 17
  16. 16. EnhancingDataCollectionwith Location-BasedMobileSurveys Real-WorldApplication 18
  17. 17. 19
  18. 18. In-StoreValidation 20 @ the-moment-of-truth versus memory recall.
  19. 19. EthnographyStudies Capture candid moments through pictures + video. 21
  20. 20. Restaurant/Dining 22 Venue-triggers. Geo-verification. Check, please!
  21. 21. User-ExperienceTesting 23 Uncover user perceptions + motivations.
  22. 22. EntertainmentSurveys Movie-Go’ersCaptured feedback immediately after movie Television + 2nd ScreenCapture respondents while they watch TV w/ mobile Sporting Event AttendeesCapture in-the-moment feedback while in the park 24
  23. 23. AdEffectiveness/mobile 25 MobileWeb Campaigns In-App Intercepts Survey + GPS Data Behavioral Data Capture
  24. 24. AdEffectiveness/outdoor 26 Billboards + Signage Validate Exposure Verify Impact Branding + Message
  25. 25. Innovation/R+D 27 Digital Watermarking* *inbeta
  26. 26. In-HomeUser-Testing 28 In-home immersion studies with rich media.
  27. 27. AutoShowrooms 29 At showrooms, engage with photos + videos.
  28. 28. MedicalResearch Mobile Physicians • 85% use a smartphone at work • 62% use a tablet at work • Highest use by profession bar none mHealth Functionality • Communication / Patient interaction • Education • Prescriptions • Patient database 30
  29. 29. MobileGeo-Tracking Track the natural course of everyday life. 31
  30. 30. In-the-fieldintercepts Gain access out and about, & on-the-go. 32
  31. 31. Quick-TurnSurveys 33 Short-cycle, fast-output, speedy delivery.
  32. 32. 13 MobileFirstDesign 34 Streamlined flow + logic. We will consult you.* *bringyoursurveytothetable-we’rehappytoprovidefeedback.
  33. 33. 35
  34. 34. DigitalResearch 36 Capture the 360º view of consumers online + off.
  35. 35. 37 Online Sample (B2C, B2B, HC) Full Service Solution Ad/Web measurement Social Media/Listening Online Communities Mobile Research FullDigitalCycle
  36. 36. Howwould youuseit? 38
  37. 37. AbouttheCompany Research Now is the leading global online sampling and survey data collection company, with over 6 million panelist in 38 countries worldwide. RN: Mobile is the mobile arm of Research Now. We offer the widest range of products and services in enterprise- grade, mobile-specific market research and consumer insights in the mobile space. 39
  38. 38. Insights in the palm of your hand. 40
  39. 39. Joe Wachs Director, Client Development, Research Now: Mobile jwachs@researchnow.com Research Now: Mobile Team

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