From Laggard to Leader- An e-strategy for Brick and Mortar Retailers by Jose Carlos Gonzalez Hurtado

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In this presentation, Jose Carlos Gonzalez Hurtado outlines how brick and mortar stores can develop the leading
digital enhanced shopper experience and grow from being laggards to leaders in the post-internet era.

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From Laggard to Leader- An e-strategy for Brick and Mortar Retailers by Jose Carlos Gonzalez Hurtado

  1. 1. From Laggard to Leader
  2. 2. - Overview
  3. 3. eCommerce Growth in France 2000-2010 Online Retail sales in France Physical goods € 12 000 35 € 10 000 30 in milion euros 20 € 6 000 15 € 4 000 10 € 2 000 5 €0 for 100 inhabitants 25 € 8 000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 Taux de pénétration haut débit Online retail sales in million euros Source : Forrester, Retail does not include categories such as travel, cars, and prescription drugs. It also does not include food and drink sales at a restaurant or fast food chain, consumer-to-consumer commerce, or gasoline sales.
  4. 4. eCommerce Growth in G4 2000-2010 Online Retail Sales in the G4 in millions of euros € 20 000 € 15 000 € 10 000 € 5 000 €0 2002 2003 2004 2005 Belgium 2006 Italy 2007 Spain 2008 France 2009 2010 Source: Forrester Retail does not include categories such as travel, cars, and prescription drugs. It also does not include food and drink sales at a restaurant or fast food chain, consumer-to-consumer commerce, or gasoline sales.
  5. 5. Online Impact on Non-Food Purchasing Behaviour Source Google/Ipsos OTX research from September 2010, Portable PC Study
  6. 6. The New Extended Retail Playing Field, and Strategy Classic sales -Food: « Drive-in » -Non-food: « Check & reserve » « Bornes » (in store category extension) •Amazon •Cdiscount •Pixmania
  7. 7. eCommerce Non-Food : Strategy Classic sales 3- Cat. extention via « bornes » 1- Check and Reserve 2- Cat. extention via web
  8. 8. eCommerce non-food : strategy
  9. 9. eMarketing Strategy Develop the leading digital enhanced shopper experience ( b e fo r e / d u r i n g / a f t e r t h e v i s i t t o t h e s t o r e )

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