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The Little Book of IDEO


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Principles of Design Thinking

Published in: Design
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The Little Book of IDEO

  1. 1. #CultureCode
  2. 2. We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people. These are the values that get us there.
  3. 3. Believing that something is possible will somehow make it so.
  4. 4. The most powerful asset we have in our arsenal is the word “we.”
  5. 5. Get comfortable with uncomfortable-ness.
  6. 6. Ask for forgiveness, not permission.
  7. 7. Going out of your way to help others succeed is the secret sauce.
  8. 8. The unwritten social contract here: individual ownership supports collective responsibility. Own that.
  9. 9. Nothing is a bigger buzz-kill than over-intellectualizing. Design is about rolling up your sleeves and making things.
  10. 10. Watch the Little Book of IDEO video series here.
  11. 11. Illustrations By Beau Bergeron