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2Preface and Acknowledegements SunRail, a commuter rail system designed to connect center cities to suburbs, is sched-uled to begin service in the Orlando area in Fall 2014. Getting the SunRail system built andoperating is a major task that has required a collaboration of city, state and federal agencies.Now is the time to plan locally to prepare for the arrival of SunRail. This report focuses on theopportunities that need to be addressed to prepare for SunRail. In addition, the report identifiesthe stakeholders best poised to take advantage of the opportunities to make SunRail successfulfor the community. This report was produced by the students in the Politics of Place class of the Masters ofPlanning and Civic Urbanism program at Rollins College. Professor Richard Foglesong providedthe class with thoughtful insight and guidance.Jose Carlos Ayala Gene MooreMichael Boynton Linda PuritzAnthony Brunitti Jared SchneiderSarah Elbadri Scott TessJeffery Karsch Heather TribouThank you to the following community members who gave up their time to speak with us.Harry Barley Executive Director of MetroPlan OrlandoKen Bradley Mayor of Winter ParkPatrick Chapin President/CEO Winter Park Chamber of CommerceMarianne Gurnee SunRail Public LiaisonJill Hamilton Healthy Central FloridaLisa Portelli Winter Park Health FoundationTony Walter LYNX Director of Planning and DevelopmentBrian Wettstein Past President of Park Avenue Area AssociationMikeWilson Smart Growth Planner at Metroplan Orlando
3Table of ContentsIntroduction....................................................................5Lessons Learned...............................................................9Connectivity..................................................................15Commuter Assistance Programs...........................................31Public Education............................................................ 37Safety...........................................................................43Stakeholders..................................................................47Conclusion & Next Steps...................................................53Table Summary................................................................55
4Proposed Winter Park SunRail Station- North Elevation by ACiProposed Winter Park SunRail Station- West Elevation by ACi
5Introduction SunRail is a commuter rail system described as the spine of a larger mass transitsystem in Central Florida. It is designed to connect the city center to the suburbs, andis scheduled to begin service in Fall 2014. Getting SunRail built and operational is amajor task that has required cooperation on local, state and federal levels. However,once the system is built, there are still many issues that need to be addressed toensure its viability and success. This report focuses on these tasks, and identifies thekey stakeholders who are best poised to lead this cause. The Winter Park SunRail station is part of the phase-one build out within a 125year-old city that has grown up around its historic station. Winter Park occupies aninteresting position of leadership. Its transit-oriented development is one of the mostpedestrian-friendly environments in Central Florida. Yet, as this white paper stresses, thecity also has a responsibility to continue its leadership as a transit-oriented community.Based on a review of select rail systems implemented in the last decade, and interviewswith local experts and community scholars, this document is a call to action.
7History www.cityofwinterpark.org h�p://www.wppl.org/wphistoryRail transportation played an important role in developing the City of Winter Park and CentralFlorida. The first building erected in the town of Winter Park was the train depot, dedicated by apicnic celebration on March 18, 1882.The notable features of Winter Park, such as it brick roads,Park Avenue, museums, Rollins College, and vernacular architecture homes, were created throughthe planned development of private investors, like Francis B. Knowles, Mr.Wilson Phelps, CharlesH. Morse, Colonel Franklin Fairbanks, William Charles Comstock, Oliver Everett Chapman, andLoring Augusta Chase. The railroad and yearlong warmer climate brought wealthy Northerninvestors into Winter Park, connecting it regionally. Commuter rail existed in Winter Park back in March 1889 when the Orlando-WinterPark Railroad laid tracks six miles between the two cities. This route, known as “the Dinky Line,”connected students in Orlando to their courses at Rollins College along a 30 minute route. Thisline ran for decades until automobile use replaced the train. Rail tracks were eventually removedin 1969.h�p://www.wppl.org/wphistory/HulbertCollec�on.html
8 Austin Capital MetroRail h�p://www.ﬂickr.com/photos Username: xﬁle001 Salt Lake Central Station h�p://www.ﬂickr.com/photos Username: chief_huddleston
9Lessons Learned from Other Rail Systems UTA Trax h�p://www.ﬂickr.com/photos Username: vxlaTo benefit from lessons learned in other cities, it is helpful to review rail passengersystems built in the U.S. in the past decade or so, namely those in Salt Lake City,Charlotte, Minneapolis, Nashville, Austin and Phoenix. Where relevant, notesregarding other rail systems are included.Basic Facts301 Daily # of # of Open City Name Transit Type Ridership Miles Lines Sta�ons Year 2012 Q1 Salt Lake UTA TRAX Light Rail 3 41 57200 1999 35.3 City Salt Lake Commuter UTA FrontRunner 1 7 5600 2008 44 City Rail Lynx Rapid Transit Charlo�e Light Rail 1 15 15000 2007 9.6 Services Commuter Minneapolis Northstar Rail 1 6 2100 2009 40 Commuter Nashville Music City Star Rail 1 6 1100 2006 32 Commuter Aus�n Capital MetroRail Rail 1 9 1600 2010 32 Phoenix Metro Light Rail Light Rail 1 32 44000 2008 20
10 Lessons LearnedTransportation Authority must Offer Amenities for bicyclists: Manyadapt to the demands of voters stations feature bike lockers while all trainswithout losing the long-term and buses offer bike racks.306 Although we may consider the Florida weather a deterrent tovision for a rail system: In Austin, biking, the Salt Lake City winter is an equalwhen Capital Metrorail first appeared on deterrent. Perhaps the bicyclists only comethe ballot in 2000, its $1.9 billion proposal out during the “better weather” season, butwas too grandiose and complex for Austin’s during that time, you want them on yoursuburban voters to pass the referendum. buses and trains.Capital Metro reevaluated the 2000 proposaland appropriately reintroduced a scaled-back version in 2004 to meet the demands Offer Amenities for riders: In Austin,of voters to ensure Austin had a rail system free Wi-Fi is available on rail cars.307instead of losing it all. Since Capital Metrochanged the plans and price tag to meet the Attract Choice Riders: According todemands of both urban and suburban voters, the Texas Transportation Institute, the key tothe 2004 referendum passed.302 mass transit reducing congestion is to attract choice riders (those who would otherwiseSharing freight lines can choose to drive). A DART (Dallas Area Rapid Transit) 2004 study showed that 82% of itsnegatively impact ridership: In rail riders were riders of choice, while 59% ofSalt Lake City, the final 6 miles of commuter its bus riders were riders of choice.308 A studyrail track (from Odgen to Pleasant View) is by CATS (Charlotte Area Transit System)shared with the Utah Transit Authority and indicated that 72% of Lynx (rail) riders didUnion Pacific Railroad. Due to sharing, not use public transportation prior to itsvery limited commuter rail service was completion.309offered. In September 2011, service endedwith authorities citing low ridership.303 Fares must be affordable and costConnectivity is Key: Many cities, less than driving: In Austin, faressuch as Minneapolis, have an intricately were recently reduced. In some eyewitnessconnected bus-rail system.304 In Santa Clara, accounts of Nashville’s rail system, the cost toCA, the Valley Transit Authority offers free ride may exceed the cost of driving, which noshuttle buses from select light rail stations to doubt contributes to the ridership struggle inemployment centers.305 that city.310 And while this Nashville account doesn’t factor in car ownership expenses, the
Lessons Learned 11limitations of a starter commuter rail system in Cincinnati, only 20% of daily trips are forwould not motivate most car owners to sell commuting.316 It might be a boost to ridershiptheir vehicles. to find ways to add hours to provide service for some of those other trips.Connect to where people areand where they want to be: In Find companies and organizationsMinneapolis, commuter rail connects to that have a vested interest inthe University of Minneapolis. The result areas around transit stations toin 2011 was a ridership of 20,000 students construct TOD’s: In Salt Lake City, thewho took 2.8 million rides.311 There is Church of Latter Day Saints (LDS) developedalso a commuter stop in Minneapolis for a $1.5 billion TOD called City Creek Center,Target Field, home of the Minnesota Twins, which features 20 acres of retail, residentialwhich enables ridership to and from games, and an office space. It opened in March andconcerts and other special events. In Salt has already become a destination light-railLake City Rail transit connects to the stop for employees who work outside of theUniversity of Utah and Rice-Eccles stadium development. City Creek Center is located(site of the 2002 Winter Olympics).312 adjacent to the Temple Square, which is an 11- block area featuring the Church’s headquartersExtend hours that will work and significant religious buildings. Whilewith people’s needs (and wants): other TOD’s stalled due to economic factorsIn Austin, within a year of operation, Capital (real estate market, recession), City CreekMetro listened to the demands of riders by Center had strong financial backing enabling itincreasing the number of scheduled stops to be completed.317during peak hours, extending the hoursof operation and adding services during Offer Demo Days to show peoplethe weekend and for special events.313 In how comfortable and easy it is toCharlotte, light rail already had weekend ride rail: Charlotte offered two days ofhours but has just extended them to 1:30 free rides on its light rail system, and featuredAM on Friday and Saturday nights.314 a staggering 60,000 riders in their first day.318Minneapolis runs its trains during prime Salt Lake City hosted 30,000 riders on itstimes (morning and evening), as well as commuter rail system over two days. Bothregular weekend service (three round trips of these rail systems have exceeded projectedper day) and additional service for special ridership.319events.315 According to an article on rail
12 Lessons Learned Address parking challenges at stations: A Study by DART (Dallas Area Rapid Transit), cited by the Texas Transportation Institute, concluded that adequate station parking was essential for ridership growth.320 In New Haven, CT, government agencies make many efforts to encourage choice riders to turn to mass transit, however as the Connecticut Post reports, “The push to get Nutmeggers to give up their cars leaves many scratching their heads. Newer train cars are nice, they say, but unless they can get a parking spot in the vicinity of the train station, what good will it do?”321 Make the ticket buying process easy, and offer discounts to students, large employers and frequent-riders: Salt Lake City offers annual passes for students and employers. Employer passes are at a reduced cost and are only for fixed-routes.322 In Minneapolis, as well as other places, rail riders are able to purchase tickets online, enabling them the convenience of planning ahead while also reducing anxiety for new rail riders unfamiliar with the process.323 Offer real-time status updates online: The Minneapolis MetroTransit324 and New Jersey Transit systems feature “real-time” departures to help riders plan their trips home. Likewise, the New Jersey system offers a full application called DepartureVision where riders can sign up for alerts to be notified when there is a delay with information sent directly to mobile devices. 325 Use buses and other non-rail forms of transit to fill in the gaps once you’ve attracted riders: When service to the Pleasant View Station ended, Salt Lake City’s transit authority replaced the rail trips with bus trips, noting even an uptick in ridership due to more bus routes and a better schedule. 326 In Central Florida, added bus trips in the same service areas could be used over the weekend or other “commuter times” not covered by SunRail. This is particularly important with Central Florida’s healthcare and hospitality industries, which both operate at full capacity seven days per week.Charlotte Lynx Rail Stop h�p://www.ﬂickr.com/photos Username: davidwilson1949
Lessons Learned 13 Charlotte Interior h�p://www.ﬂickr.com/photo Username: Willamor Media301 Transit Ridership Report First Quarter 2012. (May 18, en.wikipedia.org/wiki/Lynx_Rapid_Transit_Services Creek Center Wiki: h�p://en.wikipedia.org/wiki/City_Creek_2012). American Public Transporta�on Associa�on. Center 310 Rolen, B. (April 7, 2011). Riding the Music City Star isn’t for302 Capital Metropolitan Transporta�on Authority. (n.d.). everyone, but it’s hard to beat the train for a relaxing commute. 318 Lynx Rapid Transit Services. (n.d.). Retrieved June 20, 2012Retrieved June 15, 2011 from the CMTA Wiki: h�p:// Nashville Scene. from the Lynx Rapid Transit Services Wiki: h�p://en.wikipedia.en.wikipedia.org/wiki/Capital_Metropolitan_Transporta�on_ org/wiki/Lynx_Rapid_Transit_ServicesAuthority 311 Northstar Line. (n.d.). Retrieved June 15, 2012 from the 319 FrontRunner. (n.d.). Retrieved June 15, 2012 from303 “UTA: More Bus Riders in Pleasant View a�er FrontRunner Northstar Line Wiki: h�p://en.wikipedia.org/wiki/Northstar_Line FrontRunner Wiki: h�p://en.wikipedia.org/wiki/FrontRunnerService Cuts.” Standard-Examiner. N.p., n.d. Web. 26 June2012. 312 Metro Transit Ridership Grows to 60 Million Through Q3; 320 Arndt, J., Morgan, C., Overman, J.H., Clower, T.L., Weinstein, on Pace to Top 80 Million in 2011. (October 25, 2011).Commuter B.L., & Seman, M. (September 2009). Transporta�on, Social304 Northstar Line. (n.d.). Retrieved June 15, 2012 from Connec�on and Economic Impacts of Light and Commuter Rail. Texasthe Northstar Line Wiki: h�p://en.wikipedia.org/wiki/ Department of Transporta�on.Northstar_Line 313 Capital Metropolitan Transporta�on Authority. (n.d.). Retrieved June 15, 2011 from the CMTA Wiki: h�p://en.wikipedia. 321 Reilly, G. (February 16, 2010). Hard-to-ﬁnd parking spaces305 www.vta.org org/wiki/Capital_Metropolitan_Transporta�on_Authority challenge Metro-North riders. Connec�cut Post.306 www.rideuta.com 314 Charlo�e’s light rail to run later on weekends. (June 22, 322 www.rideuta.com 2012). Retrieved June 23, 2013, from h�p://www.wbtv.com/307 www.capmetro.org/riding/Current_schedules/schedule_ story/18855957/charlo�es-light-rail-to-run-later-on-weekends 323 www.metrotransit.org/passes-go-to-cards.aspxbook/metrorail_guide.pdf 315 Northstar Line. (n.d.). Retrieved June 15, 2012 from the 324 www.metrotransit.org/308 Arndt, J., Morgan, C., Overman, J.H., Clower, Northstar Line Wiki: h�p://en.wikipedia.org/wiki/Northstar_LineT.L., Weinstein, B.L., & Seman, M. (September 2009). 325 h�p://m.njtransit.com/mo/mo_servlet.Transporta�on, Social and Economic Impacts of Light and 316 What Indianapolis Can Learn from Cincinna�’s Rail Lessons. srv?hdnPageAc�on=DvToCommuter Rail. Texas Department of Transporta�on. (October 7, 2010). h�p://urban-out.com 326 FrontRunner. (n.d.). Retrieved June 15, 2012 from309 Lynx Rapid Transit Services. (n.d.). Retrieved June 317 City Creek Center. (n.d.). Retrieved June 15, 2012 from City FrontRunner Wiki: h�p://en.wikipedia.org/wiki/FrontRunner20, 2012 from the Lynx Rapid Transit Services Wiki: h�p://
14 Jose Carlos Ayala Jose Carlos Ayala Jose Carlos Ayala Jose Carlos Ayala
15Connectivity Winter Park’s SunRail station connects residents and businesses in ourcommunity to the Central Florida region. However, city stakeholders need to worktogether for the benefit of Winter Parks residents to increase SunRail connectivity,ridership, and to attract economic activity. Destinations such as the Winter Park Village, Park Avenue, Rollins College,Winter Park Tech, Valencia Community College, Winter Park Memorial Hospital,Morse Boulevard Business District, Hannibal Square, Alfonso Inn, and the Winter ParkPublic Library are all major hubs of activity. By improving connectivity between thesehubs, Winter Park’s businesses and residents will benefit from SunRail’s regionalconnection to other major cities. Challenges 1. The design of sidewalks and roadways outside of major hubs do not provide adequate safety and connectivity for pedestrians and bicyclists. 2. Current transportation services need to improve connections and frequency for SunRail users. 3. The existing parking surrounding the Winter Park train station is not sufficiently planned to support increased activity and SunRail ridership. Solutions 1. Improve the built urban environment and modify roadway designs to support pedestrians and bicyclists. 2. Increase the frequency of bus connection services and offer new proposed routes with Neighborhood Electric Vehicles. 3. Work with businesses and implement shared parking regulations to improve overall efficiency. Stakeholder Involvements City of Winter Park Rollins College Florida Department of Transportation SunRail Publix Winter Park Memorial Hospital
16 Connectivity The Mayflower Winter Park Tech Winter Winter Park Village Park Valencia Winter Park Community Memorial College Hospital Rollins CollegeSunRail’s Winter Park station offers great retail and leisureopportunities for commuters riding the train and for those visitingWinter Park. The ¼ mile radius surrounding the commuter trainstation is one of the friendliest pedestrian environments in CentralFlorida. Yet, outside this radius, connectivity between majoremployers, retail businesses, and other destinations remains achallenge.To increase SunRail ridership and economic activity withinWinterPark, connectivity between the major hubs needs improvement.After taking into consideration other commuter and light railsuccesses and failures, subscribers to this study recommend thefollowing alternatives:
Connectivity 17Pedestrian Environment and Thoroughfares Improvements:The City of Winter Park works diligently to improve existing sidewalks for pedestrian safetywithin the urban core of Park Avenue. However, the following improvements need considerationto support pedestrian connectivity between major hubs in Winter Park. • Reduce the speed limit on collector roads, avenues, parkways, and streets to increase pedestrian safety. It is preferred that road design speeds do not exceed 30 MPH. • Ensure that all crosswalks are well marked and inform drivers that it is Florida law to yield to pedestrians. • Take care that all sidewalk widths follow The Center for Applied Transect Studies http://transect.org/transect.html or Context Sensitive Design methodologies as explained in Design Walkable Urban Thoroughfares: A Context Sensitive Approach by the by the Institute of Transportation Engineers. • Add well-marked pedestrian crossings halfway down blocks longer than 1,000 feet. • Require pedestrian crosswalks with medians providing safe harbor and a bulb out to decrease crossing distance at all intersections with four or more traffic lanes. Furthermore, the amount of time allowed to cross the intersection must increase to provide enough time to cross a large roadway. • Include on street parking to serve as a protective barrier between pedestrians and traffic on all thoroughfares. • Plant more trees along sidewalks to provide an aesthetically pleasing canopy and shade for pedestrians. • Offer infill-development incentives within a two-mile radius of the train station to increase densities and to create a “room enclosure,” or pedestrian friendly character. • Make sure that all building façades face roads to make the character of the environment more appealing and safe for pedestrians. • Introduce native Florida plants into landscaping to reduce irrigation and create unique and aesthetically pleasing features. Jose Carlos Ayala Jose Carlos Ayala Jose Carlos Ayala
18 Connectivity Jose Carlos Ayala Jose Carlos AyalaBicycle Connectivity:The City of Winter Park, Winter Park Chamber of Commerce, Park Avenue Association and otherstakeholders should consider the benefits of bicycle connectivity within the city’s urban core. Anexample worth emulating is the West Orange Trail in Winter Garden, which has brought economicbenefits to that city. These actions might be taken: • Integrating bike lanes with a minimum width of five feet on major thoroughfares. • Placing proper designations on bike lanes, using colored paths or alternative roadway materials to distinguish the bike lane from the roadway. • Incorporating different bike lane design approaches as used in other cities. • Adding additional safety barriers to bike lanes on Lee Road, North Orlando Avenue and State Road 17-92, North Denning Drive, West Fairbanks Avenue, North and South Lakemont Avenue, Osceola Avenue and Aloma Avenue. • Adding bicycle sharing pavement signs to all two–lane roads. • Installing additional bicycle racks throughout the city to encourage the use of bicycles. • Introducing a bicycle-sharing program with rental kiosks at all major hubs.
Connectivity 19NEV and Bike Sharing Special Lanes:Lynx’s existing bus route and schedule do not provide appropriate connectivity to the WinterPark SunRail station. Introducing transportation design routes, such as Neighborhood ElectricVehicles (NEV) with schedules that mirror the SunRail station schedule will improve connectivitybetween major hubs.These major hubs include the Winter Park Village,Winter Park Tech,ValenciaCommunity College, Park Avenue,Winter Park Memorial Hospital, the Morse Boulevard BusinessDistrict, Hannibal Square, Rollins College, Alfond Inn, and the Winter Park Public Library.Improving connectivity from Winter Park’s SunRail Station to these stakeholders will increaseridership and pedestrian traffic within the community. The creation of a specially designated laneon Morse Boulevard will accommodate NEV’s and Bike Sharing to increase interconnectivity. Thestakeholders located along the newly created NEV routes might contribute for these additionalservices, since their employees and clientele will utilize these connections. These actions mightbe taken: • Ensure that Neighborhood Electric Vehicles NEV and Bike Sharing lanes are a minimum of 8 feet wide. • Create proper designations for bike lanes with colored paths or alternative roadway materials to distinguish the bike lane from the roadway. • When possible, Integrate special lanes for NEV’s and bike lanes on major thoroughfares.. • Place stops along each route to serve stakeholders. • Use NEVs that accommodate 8 or more passengers and have air conditioning. • Do not incorporate these changes along Mizell Avenue in order to maintain the unique character of this neighborhood.
Connectivity 21 Winter Park Tech Legend: NEV Stop Winter Park Village Valencia College Winter Park Campus Hanibbal Square NEV and Bike’s West Route LoopNEV’s West Route Loop Starting on Winter Park Station to Morse Boulevard turn right onto North Denning Drive, turn left on West Canton Avenue, enter right onto Winter Park Village via Galloway Drive, continue up to West Webster Avenue, turn right on North Denning Drive, turn left on Morse Boulevard and end at the SunRail Station.
22 Connectivity NEV and Bike’ Polasek Museum & Sculture Garden Rollins College Alfonso Inn
Connectivity 23’s East Route Loop Winter Park Memorial Hospital Legend: NEV Stop NEV’s East Route Loop Starting on Winter Park Station to Morse Boulevard turn right onto South Interlachen Avenue, turn left on East New England Avenue, turn left at the intersection of Chase Avenue and East Fairbanks Avenue, turn right on Osceola Avenue, and turn left on Mizell Avenue until Winter Park Memorial on North Lakemont Avenue.
24 Connectivity www.golynx.com Jose Carlos Ayala
Connectivity 25Bus Service:Lynx services the City of Winter Park and the major stakeholders (see below); however,the frequency of their service is limited. To increase connectivity and ridership, SunRail’scommuters require reliable connections. Lynx should therefore increase the frequency ofservice on these routes Source: Lynx power point presenta�on for Rollins CollegeThe following recommendationswill improve reliability andconnectivity and create a safer Park’s downtown. • Provide shelter from raincommuter environment. • Encourage Lynx and as well as trashcans at all SunRail to partner in bus stops. • Adjust the schedule for offering a simple transfer • Use Lynx’s Lynx routes 1, 9, 14, 23, fare for riders. NeighborLink and and 443 to mirror SunRail • Increase bicycle rack Access Lynx to provide schedule at peak time. capacity on buses. service to the Mayflower • To maintain the City of • Create an interactive Retirement Community, Winter Park’s character, smart phone application Winter Park Memorial, Lynx should employ smaller with Global Positions and others commuters buses in their fleet within a System (GPS) with live, with special needs within two-mile radius of Winter up-to-date bus schedules. Winter Park’s city limits.
26 ConnectivityParking:The City of Winter Park’s SunRail Station is going to use the existing Amtrak parking lot forfuture riders. While the city has several parking garages in downtown Winter Park, there is aconcern among retail, services, and restaurant owners that commuter rail passengers will fillthe existing parallel parking spaces on Park Avenue. Parking is necessary to make Winter Park’sSunRail station not only a destination, but a point of departure. Increasing ridership requires ashared parking strategy to address the concerns of businesses and to guarantee parking spots forSunRail commuters.The following are recommendations to increase parking availability for future SunRail passengersand Park Avenue consumers. • The City of Winter Park, Winter Park Chambers of Commerce, Park Avenue Business Associations and major stakeholders should support a shared-parking program and agree to open parking spaces when they are not in use. • The City of Winter Park should issue decals and require Park Avenue’s retail, service, and restaurant employees to park off of Park Avenue in designated private parking spaces and parking garage spaces. • When feasible, on-street parking should be encouraged. • Free on street parking should be limited to two hours for the entire week. • The City of Winter Park should provide incentives for businesses to participate in shared parking. • Create an interactive smart phone application with parking locations and schedules. • Install signs indicating parking locations • Stakeholders should indicate and market parking locations. by ACi
Connectivty 27 Winter Park Tech WinterWinter Park Village Park Valencia Community College Rollins College
28 Connectivity Water Taxi and Kayak Sharing Boat Ramp Locations Proposed Boat Ramps
Connectivty 29Water Taxis and Kayak Sharing:The Winter Park Chain of Lakes already connects the Cities of Maitland and Winter Park through aseries of navigable channels suitable for boats and kayaks. These lakes are important to the historyof our region and offer spectacular scenery and recreation. Lakes Minnehaha, Maitland, Osceola,Virginia, and Mizell offer a unique opportunity to create Water Taxi and kayak sharing servicesfor citizens living around the lakes who prefer traveling by water. The following actions deserveconsideration: • Conducting an economic feasibility study to determine the potential success of this project. • Introducing a Blueway Trail System through the Winter Park Chain of Lakes, as modeled by the City of Casselberry. • Ask the City of Winter Park to modify the Maitland and Dinky Dock public boat ramps, Kraft Azalea Gardens dock, and approach other private entities, like Rollins College, to provide Water Taxi stops and kayak rental kiosks and kayak racks. • InviteWinter Park’s Scenic Boat tour to undertake this entrepreneurial activity by extending their service and frequency. entrepreneur.com boatdesign.net
31Commuter Assistance ProgramsA key element for making SunRail successful will be meeting the system’s ridershipgoals. Commuter assistance programs are one way to encourage ridership. Theycan help companies and their employees understand the benefits associatedwith riding SunRail, including financial benefits such as tax credits. There areseveral commuter assistance programs or resources that can help employersand employees understand the benefits of riding SunRail. This section will providebackground on the different commuter assistance programs available, as well asthe challenges of communicating the tax and financial benefits of riding SunRail.This section will also provide solutions and strategies that local stakeholders inWinter Park, including Rollins College, can start implementing in the short-term tohelp make SunRail a success in Winter Park as well as a way to market to future/potential employers and employees. Challenges 1. Educating employers on the tax benefits of employees riding SunRail 2. Educating employers on how to provide tax benefits to employers. 3. Educating employees on commuter benefits provided by their employers. Solutions 1. Provide employers with information on tax benefits to encourage them to encourage their employees to ride SunRail and other modes of transportation. 2. Help employees to understand financial benefits of riding SunRail. Stakeholder Involements 1. Florida Department of Transportation (FDOT), the City of Winter Park (Sustainability Program), and other stakeholders in the city should continue to communicate to employers and residents about the commuter services program (reThink) 2. Involve Rollins College (employees and students), the Winter Park Chamber of Commerce or other employers in reThink or other commuter assistance programs.
32 Commuter Assistance ProgramsBackground Assistance ProgramsCurrently there are several programs that can help employers to encourage their employees toride SunRail. These resources include a wealth of educational information. A few of the currentprograms are included below:reThink is an FDOT program that asks people to “rethink” how they get to work. The programis also promoted by the City of Winter Park Sustainability program. FDOT uses the programto work with companies to set up worksite programs to help employees find a different way tocommute to work, as well as offering individual commuter assistance.Services Provided: According to the reThink website, they offer several services to employers,including:1. Worksite Transportation 3. Commute Trip ReductionAssessment— free service that provides Programs— Employee Commute Tripinformation on commute options available Reduction programs that will help thein the requested area as well as potential respective company decrease impacts on thesavings and impacts to companies carbon community, as well as save money for thefootprint by promoting alternative modes of company and employees. reThink will worktransportation. with companies to help change employee commuting habits.2. Employee TransportationAssessment—free service that provides 4. FREE Training for Employeeanalysis of employees’ commuting habits, Transportation Coordinators—pinpointing which employees could benefit reThink works with what they callfrom alternative modes by identifying Employee Transportation Coordinatorspotential carpool or vanpool groups and (ETCs), which are selected at eachmatching commuters with available bus and company, at employers’ offices and trainsrail routes. them to be effective Alternative Commute Leaders.
Commuter Assistance Programs 33Tax Incentives: Likely the most significant benefit that employers and employees can gainfrom SunRail are tax incentives. Under Section 132(f) of the Internal Revenue Code (QualifiedTransportation Fringe Benefits), employers can Offer Commuter Tax Benefits. Thesereduce payroll taxes for employers and income taxes for employees. The Commuter Tax BenefitPrograms according to reThink include:1. Employer Covers the Cost- 4. Parking Cash-Out Program—Employers can offer up $125* a month to If employers pay for employees to park theirtheir employees to pay for a transit pass, cars during the day, they can offer that moneyincluding an option to reimburse employees directly to employees instead (up to $240* aup to $20 a month for qualified bicycling month – in place of their free parking spacecommute expenses. If this amount would – to use on alternative transportation tobe provided to employees as additional work). The employer receives a tax deductionincome, the company would be taxed and saves over offering an increase of theon it. The company is able to take a tax same amount in gross income.deduction. *The benefits mentioned above are subject to changes in the IRS Tax code. For2. Allow Employees to Set Aside more information see:Money Pre-Tax—This option is http://www.rethinkyourcommute.comsimilar to setting money aside to pay forhealth expenses. The employer allowsemployees to use pre-tax income (up to$125 a month*) to pay for a transit passor to cover vanpool expenses. Allowingemployees to designate part of their incomeas “pre-tax” lowers the amount employerspay on payroll taxes.3. Work Together—If employerscannot provide the benefit mentionedin 1 and 2 they can still provide a smallsubsidy and allow employees to set aside thedifference through the pre-tax option. h�p://www.capmetro.org/metrorail
34 Commuter Assistance ProgramsBest Workplaces for Commuters (BWC)Is a membership program that provides reports/resources that helps employers understand thebenefits of alternative modes of transportation. Employers can receive national recognition onthe list of Best Workplaces for Commuters by meeting the National Standard of Excellence. Toqualify as one of the top workplaces each company must offer one of the following benefits:1. At least $30/month towards a transit pass 4. A significant compressed work weekor vanpool pass (or the full cost of a pass if program that reduces by at least 6 percent theit is less than $30) to each employee who number of commuting trips employees make.commutes using transit or a vanpool. 5. At least $30 per month (in lieu of providing a2. At least 30 percent of employees parking spot) to each employee who leaves his/participating in a pre-tax purchase of a her car at home and commutes another way.monthly transit pass or vanpool pass of at 6. An equivalent benefit that provides similarleast $30 per month (or the full cost of a value to employees, reduces traffic and airpass if it is less than $30). pollution, and is agreed to by Best Workplaces3. A significant telework program that for Commuters.reduces by at least 6 percent the number of 34commuting trips employees make.According to their website, BWC provides assistance to participating employers by offeringpublic recognition and promotion, technical assistance, training, Web-based tools, and forums forinformation exchange. Also included are resources such as briefs on tax benefits and ways to marketto employees. This may be a potential marketing asset for Winter Park employers, including Rollins.As of 2012 there were 33 colleges and universities on the list.BWC mentions these additional benefits for employers providing commuter assistance: 1) Attractand retain employees, 2) Solve parking challenges and cost, 3) Enjoy tax and costsavings, 4) Reduce environmental impacts, 5) Exhibit leadership and corporatecitizenship, and 6) Add to national security.For more information see: http://www.bestworkplaces.org
Commuter Assistance Programs 35Dump the Pump is a program run by the America Public TransportationAssociation. Each year the “National Dump the Pump day” is held to encouragepeople to take another form of transportation such as public transit. This may bea marketing opportunity for SunRail.For more information see: http://www.apta.comOther Services include commuter services provided by Lynx and Votran (Volusia County’spublic transit system), which provide services such as Rideshare matching, Vanpooling, and ParkRide lots. Challenges/Solu�ons 3. Encourage the Chamber of Commerce, Park Below are addi�onal details on what Avenue Associa�on and other stakeholders stakeholders in Winter Park can do to to set up presenta�ons to employees with increase transit ridership. Some of these the Solu�ons are in progress. reThink program, especially regarding tax beneﬁts. Challenge #1: Educa�ng employers 4. Provide employers with resources from in Winter Park on the tax beneﬁts of the Best Workplaces for Commuters that employees riding SunRail and include: Challenge #2: Educa�ng employers • Commuter Tax Beneﬁts on how to provide tax beneﬁts to • Marke�ng Commuter Beneﬁts to employers. Employees Solu�on: Provide employers with • Transit and Vanpool Beneﬁts informa�on on tax beneﬁts to encourage 5. Provide addi�onal tax exper�se by employers to encourage employees bringing ﬁnancial experts to public to ride SunRail and other modes of workshops for employers (including HR staﬀ) transporta�on. to be�er understand Sec�on 132(f) of the Internal Revenue Code. The City of Winter Park (including the Sustainability Program) SunRail and FDOT 1. Con�nue to coordinate with reThink. 1. Work with employers who wish to 2. Target and iden�fy employers in Winter provide transit vouchers and passes to their Park to par�cipate in reThink and other employees. commuter services.
36 Commuter Assistance Programs 2. Provide free worksite and employee The City of Winter Park (including the transporta�on services for employers Sustainability wish to par�cipate such as Rollins College Program) (reThink program). 1. Encourage the Chamber of Commerce, 3. Provide speciﬁc informa�on for Park Avenue Associa�on, and other interested companies on tax savings stakeholders to discuss reThink and other that could be realized by employers who commuter services for employees with provide transit passes and vouchers. employers who would like to par�cipate. 4. Poten�ally provide addi�onal incen�ves and awards to top companies SunRail and FDOT with commuters. 1. Provide free training to Human Resources departments, as Employee Rollins College Transporta�on 1. Do addi�onal analysis of how many Coordinators, to become experts in tax employees and students live close to savings available as part of the reThink SunRail sta�ons. program. 2. Look into oﬀering up to $125* a 2. Provide informa�on to employers from month to employees to pay for transit the Best passes as fringe beneﬁts. Workplace for Commuters 3. Look into providing passes and • Marke�ng Commuter Beneﬁts to vouchers for students and u�lize Employees materials from Best Workplaces for 3. List the employers involved in commuter the beneﬁt of student and employee assistance services at Winter Park sta�ons. commuters. Review whether to 1) oﬀer 4. Provide marke�ng materials that walk to cover cost of full beneﬁt, 2) oﬀer a employers through ac�ons they can take to pre-tax beneﬁt, or 3) share the cost with market to their employees from the Best employees. Workplaces for Commuters website. Challenge #3: Educa�ng employees on Rollins College commuter beneﬁts provided by their 1. Consider becoming part of the Best employers. Workplaces for Commuters as a marke�ng Solu�on: Help employees to understand piece. ﬁnancial beneﬁts of riding SunRail. 2. Give presenta�ons to employees describing transporta�on fringe beneﬁts
37Public EducationThe success of SunRail will be proportional to ridership volume. Success willrequire a modal shift for many people who are unaccustomed to using s transit.This section discusses the psychosocial challenges that SunRail may encounterwhen seeking to increase ridership. These challenges involve strong emotionsand long-held opinions regarding mass transit use. The question looms, “Whywould one give up the comfort and control of their private automobile in favor ofcommuting via SunRail?” Challenges 1. Overcoming commuter anxiety caused by crowding, delays, inconvenience and safety. 2. Understanding preconceived ideas about SunRail and influencing behavioral change (getting people out of their cars and onto a train). 3. Educating residents, employers, and employees regarding the future possibilities SunRail may offer. Solutions 1. Reassure future riders that SunRail will be safe, comfortable and convenient. 2. Engage future riders and stakeholders through community-based social marketing. 3. Identify leaders in niche market segments that can provide community engagement and activity surrounding SunRail. Stakeholder Involements Park Avenue Area Association Publix Retirement Communities Rollins College Valencia Community Collge SunRail Winter Park Health Foundation Healthy Central Florida Winter Park Village
38 Public EducationThe future success of SunRail will be proportional to ridership volume. Success will require amodal shift for many from using a private car to experiencing mass transit. This section discussesthe psychological, social and educational challenges that the SunRail system may incur in seekingto increase ridership. These challenges involve long held opinions and strong emotions held bythe public regarding mass transit use. The question looms, “Why would one give up the comfortand control of their private automobile in favor of commuting via SunRail?” SunRail developersmust have an understanding of the anxieties and motivations of potential riders. Mass transitpromises speed to destination and relief from the responsibilities of traffic,at a cheaper cost thanusing one’s automobile. Getting to one’s destination is not simply a matter of station-to-stationtransfer. It also must involve peripheral transportation to popular destinations. In the pastdecade, Central Floridians have been exposed to discussions, debates and votes on various typesof rail systems; therefore many may not understand the distinction between rail types. SunRailis a commuter rail with a fixed route and limited times of operation. Once residents understandthis basic fact about SunRail, they will need to be educated on the uses and benefits of using railtransit. The following challenges should concern stakeholders.Challenge #1: of arriving at their destination on time. PeopleOvercoming Anxiety may be more willing to accept flaws in the Four types of commuter anxieties will affect system when informed appropriately and inthe success of SunRail. real time.Crowding causes the highest level of Inconvenience and undue complicationspassenger anxiety. Successful mass transit can in routes produce an anxious distrust ofinvolve high passenger volume, especially at the general system. Trip planning must bekey commuting hours. Although this may not relatively convenient and feasiblebe a problem for SunRail in the beginning, it for the average commuter and tourist. Stepscould be a factor that requires future planning. should be taken to educate residents andPassengers need to know that they will have a employees about reliable connections to andcomfortable and relaxed journey, free from from the Winter Park station. Presently, Lynxunwanted experiences. is proposing additional routes to improveDelays are responsible for the second most connectivity.200common anxiety. Reliability in service Fear about safety may cause varying degreesis a crucial factor. Current technology offers of anxiety among men and women and amongthe electronic ability to post current data and different age groups. Particularly, families withmessaging reassuring passengers of the reality small children will need accommodations. 201
Public Education 39Challenge #2: Understanding Challenge #3: Educatingpreconceived ideas about Residents, Employers, andSunRail and influencing Employeesbehavioral change. Winter Park, like the rest of CentralThe marketing engine must demonstrate an Florida, faces challenges in introducingunderstanding of how people perceive future riderspublic transportation. Furthermore, who have never been exposed to dailydevelopers must identify steps to remove life with a rail system. Businesses willbarriers that may cause people to return to need to be educated about tax benefitsfamiliar but less efficient transportation. The for promoting employee use of SunRail.way people perceive and place value on a There will need toproduct or service is termed “Attribution”. be broad-based education concerningExploring this process will help support the system, from purchasing ticketspositive growth for the SunRail system.202 to understanding schedules to gainingCommunity-based social marketing (CBSM) confidence that SunRail is viable. Socialhas been effective in gaining support for marketing resources include printed andtransportation initiatives. Defining the web-based guides and handbooks thatcritical elements involved in achieving can offer city governments, employersbehavioral and concerned citizens the strategiesand social change involves identifying to aid them in addressing challenges.and changing real barriers, such as poor For SunRail to succeed stakeholdersmotivation, and entrenched negative will need to be engaged on all levelshabitual behavior. Community focus groups, in continual implementation andincluding business and property owners, improvement efforts. Newsletters, bothcan help define marketing strategies. mail and Internet based communication,Stakeholders such as retailers who are involving social media such as Facebook,renters rather than property owners, often Twitter, LinkedIn and others can play anfeel powerless regarding city hall decisions. important role.203When included in planning conversationsthey may feel more flexible toward changeand offer ideas that address marketingchallenges.
40 Public EducationPubl EducChallenge #4: Planning Parking FacilitiesAt the start of its operation, SunRail will have a fixed route and limited service. Service will bemost frequent during designated peak hours and less frequent during off-peak hours. Unlike citybus service, most commuters will have to park their car to conveniently use the SunRail system.Since the Winter Park SunRail station will be both a destination and departure location,commercial and retail centers may add to the success of SunRail by designating employee parkingto allow for increased customer parking. Studies of available parking spaces and facilities areimportant to establish future convenience.Connectivity:Winter Park residents, like most residents of Florida, are accustomed to the present highwaysystem with its “feeder roads,” offering connections among local, state, and interstate roads andhighways. SunRail does not yet offer a trusted, seamless system. Employers in Winter Park shouldbe encouraged to explore ways to make SunRail more accessible for their employees. Discountedfares for frequent riders, benefits of carpooling and employer van or bus service are amongoptions to explore.Nuisance:SunRail planning involves efforts to quiet trains as they run through Winter Park. Employing theuse of “quite zones,” limiting warning whistle use, and appropriately synchronizing safety gates atcrossings, are important efforts needed to dispel fears of bothersome noises. 206Public Education41200 Barley, H201 Cheng, Y. (2010). Exploring passenger anxiety associated with train travel. Transporta�on, 37(6), 875-896. doi:10.1007/s11116-010-9267-z202 Scherer,M and Dziekan,K (2012 April 16). Bus or Rail: An Approach to Explain the Psychological Rail Factor. Journal of Public Transporta�on Ar�cle in Volume 15, Issue 1 (2012)203 h�p://www.tc.gc.ca/eng/programs/environment-urban-menu-eng-2054.htmKassirer, J. & Lagarde, F. (2010). Changing transporta�on behaviours - A socialmarke�ng planning guide. O�awa (Canada): Transport Canada.204 We�stein, B. & Chapin, P. (2012, June). SunRail. Dr. R. Foglesong. Poli�cs of Place. Lecture conducted at Rollins College, Winter Park, Florida.205 Barley, H206 Barley, H. & Bradley, K. (2012, June). SunRail. Dr. R. Foglesong. Poli�cs of Place. Lecture conducted at Rollins College, Winter Park, Florida.Public Education42
43SafetyPeople will not engage in activities that make them feel unsafe, and the coming ofSunRail to Winter Park has raised questions about personal safety both on thetrains and in the area around the station. Transit riders and residents will needassurance that their safety concerns have been taken into account—in theseways: Challenges 1. Creating peace of mind for residents, visitors, and commuters in Downtown Winter Park. 2. Overcoming difficulties that hinder the cohesion of the community. 3. Increasing safety at railroad crossings in the Winter Park area. 4. Improving sidewalks and roads to promote a safer atmosphere for pedestrians and cyclists. Solutions 1. Installing surveillance cameras, as has been done on Park Avenue, to monitor and record activity in the area. 2. Engaging the community to promote safety via self regulation in the area around the station. 3. Adding quad gate crossings at railroad crossings to prevent obstructions from entering the train’s path. 4. Creating bike lanes and protected sidewalks in the area surrounding the station to create safer commutes for riders and visitors to downtown. Stakeholder Involements Retirement Communities Park Ave. Area Association Valencia Community College Publix Winter Park Chamber of Winter Park Chamber of Commerece Commerece
44 SafetyCrime PreventionSince SunRail will be transporting a large Winter Park as more people frequent the areanumber of people to and from the Winter due to SunRail. This will ensure safety sincePark station, some residents have expressed more attention will be paid to the shoppersconcern about whether this will increase and visitors of the downtown Winter Parkcrime in the area. Several steps have been area. Criminals do not like places filled withtaken to mitigate these concerns, however. very conscious-minded people, which makesThe surveillance cameras that have been it difficult for them to escape. Communityinstalled on Park Avenue (as pictured below) engagement is the most important componentwill allow video records to be used to of ensuring safety. A team effort is the mostreprimand individuals involved in unlawful efficient and effective means of ensuringacts. This surveillance will also allow security. Those frequenting the area willthe Winter Park Police Department to be more comfortable knowing that activekeepwatch over Park Avenue without shopkeepers, business owners, and residentsthe presence of patrol cars and uniformed are looking out for them.officers that might detract from the area’s Safety 45congenial atmosphere. Railroad Crossings Railroad crossings can be very dangerous, and in a town so laden with track, this can create a serious safety issue. Winter Park will be installing quad gate (as pictured below) at railroad crossings to prevent obstructions from entering the train’s path at crossings, meaning that there will be two gates on each h�p://www.ﬂickr.com side of the tracks, one in each traffic lanes This User: Issac Babcock will prevent motorists from drivingCommunity InvolvementWinter Park merchants and residentshave a great deal of pride when it comesto Park Avenue and the area around theSunRail Station. They are very active inthe maintenance and improvement of theseareas. For this reason, it is expected that the published: 20 Apr 2007 author: Rrxingrickresidents and merchants will continue to play h�p://www.ﬂickr.coman important role in improving downtown User: Rrxingrick
Safety 45around the gates before the train arrives, which motorists sometimes do when they are stuck atcrossings for long freight trains. As SunRail will only be two to three cars long, trying to “beatthe train” is unnecessary; the average SunRail train will take only about twenty seconds to pass arailroad crossing.Pedestrians & CyclistsPedestrian and cyclist safety is a top priority not only in the areas around the SunRail station,but also throughout Central Florida. The areas around the station in downtown Winter Parkare already very pedestrian and cyclist friendly, but in the future, more expansive safetyprecautions will be needed. Since outbound commuters will be coming from all areas ofWinter Park, designated bike lanes and protected walkways need to be created and improved.Something as simple as allowing cars to park in the lane nearest the sidewalk (as pictured in theend of this section) is a quick and easy safety precaution that makes cyclists and pedestrians feelmore protected from passing traffic. Long term, forcing bicycle riders to use the same roads asautomobiles is not the solution to this problem. Bike lanes and protected sidewalks are essentialprecautions for transit riders, and these pedestrian and cyclist improvements can be enjoyed byresidents and visitors alike.
47Local Stakeholders Key organizations in Winter Park stand to gain particular advantages from SunRailand are capable of offering unique support for SunRail’s success. Below we list these or-ganizations, state what their strategic interest in SunRail might be, and suggest a role theycan play to aid SunRail’s success. Connectivity Stakeholders o Interest: The City of Winter Park will be one of the municipalities City of Winter Park responsible for cost of SunRail in the 8th year of its operation and therefore has a direct financial stake in SunRail’s success. Winter Park could also benefit from the increased visitors SunRail might deliver to the city’s commercial districts improving sales tax revenues. o Role: Build Bike/Ped friendly thoroughfares; Support SunRail connector with dedicated lane; Support shared parking with regulations Lynx o Interest: Lynx ridership numbers may be improved due to the greater level of connectivity that Lynx riders can gain from SunRail. o Role: Build SunRail connector with dedicated lane Retirement Communities o Interest: Winter Park is home to several retirement communities including the Mayflower and Winter Park Towers. These communities are less willing and able to drive personal vehicles and could have their safety and mobility greatly enhanced by access to SunRail. o Role: Provide bus connection to SunRail from retirement community. Rollins College o Interest: Rollins College could benefit from SunRail as it can provide transit for the large number of faculty, staff, and students who cannot afford to live within walking distance of campus. o Role: Provide bus connection to SunRail from retirement community.
48 SunRail o Interest: SunRail could garner increased farebox revenues from appropriate connectivity for the “last mile” of SunRail riders’ commute. o Role: Support SunRail connector with dedicated lane by providing appropriate bus stop facilities at the station. Winter Park Memorial Hospital o Winter Park Memorial Hospital could benefit from SunRail as it can provide transit for faculty, staff, patients if connectivity from the Winter Park station is provided. o Role: Provide bus connection to SunRail from Winter Park Village or provide bus stop facilities at Winter Park Village. Winter Park Village o Interest: The businesses at Winter Park Village could benefit from the increased visitors SunRail might deliver to the city’s commercial districts improving sales. o Role: Provide bus connection to SunRail from Winter Park Village or provide bus stop facilities at Winter Park Village. www.orlandosen�nel.com
49Commuter Assistance Programs Stakeholders City of Winter Park o Interest: The City of Winter Park will be one of the municipalities responsible for cost of SunRail in the 8th year of its operation and therefore has a direct financial stake in SunRail’s success. Winter Park could also benefit from the increased visitors SunRail might deliver to the city’s commercial districts improving sales tax revenues. o Role: Provide informational support employers interested in tax incentives supporting employee transit ridership. Florida Department of Transportation o Interest: The Florida Department of Transportation can better serve its mission of facilitating transportation by ensuring that SunRail provides a useful and attractive option for many potential riders. o Role: Provide informational support employers interested in tax incentives supporting employee transit ridership. Rollins College o Interest: Rollins College could benefit from SunRail as it can provide transit for the large number of faculty, staff, and students who cannot afford to live within walking distance of campus. o Role: Provide SunRail passes and pursue concomitant tax incentives. SunRail o Interest: SunRail could garner increased farebox revenues from appropriate connectivity for the “last mile” of SunRail riders’ commute. o Role: Provide informational support employers interested in tax incentives supporting employee transit ridership.
50 Stakeholders Public Education Stakeholders Park Avenue Area Association o Interest: The membership of the Park Avenue Area Chamber of Commerce could benefit from the increased visitors SunRail might deliver to the city’s commercial districts improving sales. o Role: Communicate that SunRail is safe, comfortable, and convenient; Cultivate community leaders to show SunRail is a social norm Publix o Interest: Publix Supermarket is one of the largest employers in Winter Park and has two stores just over one mile from the SunRail stop and could benefit from having connectivity to SunRail for employees and shoppers. o Role: Communicate that SunRail is safe, comfortable, and convenient. Retirement Communities o Interest: Winter Park is home to several retirement communities including the Mayflower and Winter Park Towers. These communities are less willing and able to drive personal vehicles and could have their safety and mobility greatly enhanced by access to SunRail. o Role: Communicate that SunRail is safe, comfortable, and convenient; Cultivate community leaders to show SunRail is a social norm. Rollins College o Interest: Rollins College could benefit from SunRail as it can provide transit for the large number of faculty, staff, and students who cannot afford to live within walking distance of campus. o Role: Communicate that SunRail is safe, comfortable, and convenient; Create social marketing campaigns cultivating SunRail ridership; Cultivate community leaders to show SunRail is a social norm. www.westorlandonews.com
Stakeholders 51SunRail o Interest: SunRail could garner increased farebox revenues from appropriate connectivity for the “last mile” of SunRail riders’ commute. o Role: Communicate that SunRail is safe, comfortable, and convenient; Create social marketing campaigns cultivating SunRail ridership; Cultivate community leaders to show SunRail is a social norm.Valencia Community College o Interest: Valencia Community College and Winter Park Tech could benefit from SunRail as it can provide transit for faculty, staff, and students traveling to or between the Winter Park and Downtown Orlando campuses. o Role: Communicate that SunRail is safe, comfortable, and convenient; Create social marketing campaigns cultivating SunRail ridership; Cultivate community leaders to show SunRail is a social norm.Winter Park Health Foundation and Healthy Central Florida o Interest: The missions of the Winter Park Health Foundation and Healthy Central Florida can benefit from the physical and cultural change SunRail can instigate, contributing to a healthier population who spend more time out of their personal vehicles and more time walking to transit. o Role: Communicate that SunRail is safe, comfortable, and convenient; Create social marketing campaigns cultivating SunRail ridership; Cultivate community leaders to show SunRail is a social norm.Winter Park Village o Interest: The businesses at Winter Park Village could benefit from the increased visitors SunRail might deliver to the city’s commercial districts improving sales. Role: Communicate that SunRail is safe, comfortable, and convenient www.westorlandonews.com
52 Stakeholders Safety Stakeholders City of Winter Park o Interest: The City of Winter Park will be one of the municipalities responsible for cost of SunRail in the 8th year of its operation and therefore has a direct financial stake in SunRail’s success. Winter Park could also benefit from the increased visitors SunRail might deliver to the city’s commercial districts improving sales tax revenues. o Role: Upgrade Bike/Ped crossings for safety; installed surveillance cameras on Park Avenue. Florida Department of Transportation o Interest: The Florida Department of Transportation can better serve its mission of facilitating transportation by ensuring that SunRail provides a useful and attractive option for many potential riders. o Role: Upgrade Bike/Pedestrian crossings for safety. SunRail o Interest: SunRail could garner increased farebox revenues from appropriate connectivity for the “last mile” of SunRail riders’ commute. o Installed quad gate crossings at railroad crossings.
53ConclusionOverviewThis report is intended as an implementation guide for how stakeholder groups in Winter Parkcan help make SunRail a success. A number of topics were discussed throughout this report,including:• An overview of lessons learned from the start-up of other commuter rail and light rail systems in the U.S., to help anticipate challenges that might arise with SunRail.• Building upon previous workshops and providing additional connectivity around the Winter Park SunRail stop for all modes of travel – especially for pedestrians, bicyclists, and users of other types of public transit.• The psychological adjustments for Central Florida residents, especially people not accustomed to riding rail and the tradeoffs from driving single- occupancy automobiles.• The public educational challenges of setting real expectations and understanding that this is just the start of a network, as well as educational challenges related to noise.• Most importantly providing security for riders so that they feel safe at the station. Safety nearby the stations is important as well, through enhanced pedestrian and bicycle safety improvements.• Throughout the document, challenges have been discussed, solutions/strategies have been identified, and community stakeholder groups and their roles have been preliminarily outlined.This report provides solutions and strategies that can be acted upon by local stakeholder groupsthat will help SunRail be successful in Winter Park. This report is only a starting point thatbuilds upon workshops and other discussions that have taken place in different forums. As animplementation guide, this report sets a framework. Overall, more coordination and discussionneeds to take place between the City of Winter Park, the Winter Park Chamber of Commerce,Park Avenue Area Association, the health industry community, SunRail and FDOT, MetroplanOrlando, the business community, Rollins College, and other local stakeholder groups todevelop a more detailed implementation plan, one that can lead to an even greater Winter Park.
54 ConclusionNext Steps, Where do we go from here?Below are a number of next steps and ways for using this report.• Use this report to build upon previous discussions that have occurred and conduct further discussions on developing the roles of local stakeholders. This report can be used as a guide.• Better coordinate current initiatives and conduct continuous open dialogue or stakeholder coordination sessions. Stakeholders throughout Winter Park are working on initiatives related to SunRail, such as the City of Winter Park Sustainability Program and the Winter Park Health Foundation and Healthy Central Florida.• Build upon the success of getting SunRail approved and plan for its successful implementation proactively, not reactively.
The following table summarizes the roles and responsibilities of the local stakeholders identified throughout the report.55