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Recruitingtrends

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Übersicht über die Recruiting Trends im Bereich Social Media Recruiting und Personalmarketing 2.0. Vielen Dank an Gero Hesse für die Inspiration zu Folie 26.

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Recruitingtrends

  1. 1. RECRUITING TRENDSüber Social Media Recruiting und Personalmarketing 2.0 Jörn Hendrik Ast - beginners-mind.de
  2. 2. PERSONALMARKETING 2.0
  3. 3. PERSONALMARKETING 2.0Welcher Wandel hat sich im Recruiting durch SocialMedia vollzogen?Welche Kommunikationskanäle gibt es?Wie hoch ist der Nutzen digitalerKommunikationskanäle für die Personalarbeit?
  4. 4. 9/10 Vakanzen werden über die Karriereseite online ausgeschrieben!Quelle: "Recruiting Trends 2010", CHRIS, Uni Bamberg/ Frankfurt
  5. 5. Weniger als 1/5 aller Vakanzen werden in Printmedien inseriert!Quelle: "Recruiting Trends 2010", CHRIS, Uni Bamberg/ Frankfurt
  6. 6. 2/3 aller Bewerbungen erreichten die Großunternehmen digital!Quelle: "Recruiting Trends 2010", CHRIS, Uni Bamberg/ Frankfurt
  7. 7. 72% aller Neuanstellungen liefen 2009 über das Internet!Quelle: "Recruiting Trends 2010", CHRIS, Uni Bamberg/ Frankfurt
  8. 8. 99% aller Studenten sind Mitglied in mindestens einem Social Network!Quelle: PMN, IDM, Lubin School of Business: Participatory Marketing Network Study
  9. 9. Mit 41,1 mio. Minuten belegt Facebook 9,9% der gesamten Surfzeit weltweit!Quelle: heise.de
  10. 10. Wer bewirbt sich heute bei wem?
  11. 11. NEUGIER ZIEHTBrad spielt mit der Neugier der Personaler:
  12. 12. NEUGIER ZIEHTBrad spielt mit der Neugier der Personaler:
  13. 13. NEUGIER ZIEHTBrad spielt mit der Neugier der Personaler:
  14. 14. NEUGIER ZIEHTBrad spielt mit der Neugier der Personaler:
  15. 15. CURRICULUM VITAE INVIDEO
  16. 16. CURRICULUM VITAE INVIDEO
  17. 17. CURRICULUM VITAE INVIDEO
  18. 18. CURRICULUM VITAE INVIDEO
  19. 19. pro Sekunde 640 Tweets pro Minute 24 Stunden Videosin 20 Minuten 1 mio pro Tag 120.000 neue Blogs © doubleYUU | 28 January 2011 |
  20. 20. KARRIERESEITE 2.0‣ Karriereseite auslagern ‣ Aufbau von ‣ direkte Einblicke in Talentpools die Unternehmen‣ Stellenanzeigen lassen sich leichter ‣ Bewerbermanagement ‣ Live- Bilder vom Erstkontakt bis emotionalisieren teilen zur Einstellung ‣ wichtiger Anstoß zur‣ Unternehmensprofil wird lebendig und ‣ perfekter Begleiter bei finalen Entscheidung Veranstaltungen für Arbeitgeber anfassbar
  21. 21. GRUNDFRAGENWarum kommen Bewerber auf unsere Karriereseite?Warum bleiben sie dort?Was animiert sie dazu ihre Freunde einzuladen?
  22. 22. 5 GOLDENE REGELN1. Mehrwerte - Inhalte posten die einen wirklichen Mehrwert für die Bewerber schaffen.2. Beständigkeit - bleiben Sie dran!3. Geduld - um die Loyalität, das Vertrauen und den Respekt der Bewerber zu erarbeiten braucht es Zeit!4. Engagement - gehen Sie kleine Schritte. Ermutigen Sie durch Content der „likable“ ist. Immer ehrlich gemeintes Lob verteilen.
  23. 23. UPS-JOBS AUFStart im Oktober 2009Fans Dez. 2009: 1.775Fans heute: 15.300Kosten: 7.500,00 $Traffic & Ergebnisse: 3.192 Clicks 1.274 Data Capture 175 ausgefüllte Formulare 23 Interviews
  24. 24. VERKEHRSBETRIEBE jede Stellenbeschreibung wird per Video produziert. 3.200 Views pro Video pro Jahr. Bewerber sind besser informiert. Aufwand für Personalmarketing ist um 36% gesunken (absolut um 300.000 €).Quelle: http://saatkorn.wordpress.com/2011/03/21/instant-blogging-recruiting-convent-2011/
  25. 25. VORTEILE NUTZENeine starke Unternehmensmarke aufbauen!die Bewerberanzahl erhöhen!das Matching durch transparente Bewerbungs-prozesse erhöhen!
  26. 26. JÖRN HENDRIK AST JH@BEGINNERS-MIND.DE +49 (0) 171 369 5336 BEGINNERS-MIND.DE

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