HÁBITOS E COMPORTAMENTO
DOS USUÁRIOS DE REDES SOCIAIS NO BRASIL

2013

HABITS AND BEHAVIOR

OF SOCIAL MEDIA USERS IN BRAZI...
LOCATIONS OF INTERNET ACCESS

Despite the importance of internet
access at home,

The access via mobile phone
anywhere is ...
DEVICES WITH INTERNET ACCESS

The access via mobile phone or smartphone is almost
as frequent as the access through deskto...
INTERNET ACCESS

Internet access is very frequent:
54.0% access it at least 30 hours per week.
34.8% access it over 40 hou...
REGISTER AND USE OF SOCIAL NETWORKS

Today, Facebook is the national preference:
It is the social network with the highest...
SOCIAL NETWORK HIGHLIGHTS

The latest trend in networks is Instagram.
This is the service with the most recent users:
22.0...
SIMULTANEOUS USE OF MEDIA

71.1%
Watch TV while using
the internet

50.5%
Listen to the radio
while using the
internet

20...
CUSTOMER SERVICES 2.0

66.9%
follow company, product
and services pages and
profiles in social networks
for customer servi...
RELATIONSHIP WITH BRANDS ON FACEBOOK

93.3% like companies,
products or service pages
on Facebook.
They like them to get l...
Know more about other
researched themes in the
complete version of the study.
More:
Crossed by sex, age, region and social...
INDEX OF COMPLETE VERSION

METHODOLOGY

SIMULTANEOUS USE OF MEDIA AND SOCIAL TV

RESPONDENTS’ PROFILE

SIMULTANEOUS USE OF...
More information about the complete study:
viviane.delvaux@elife.com.br
Rua Pamplona, 518 ǀ 4° andar
São
CEP: 01405-000 ǀ ...
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Habits and Behavior of Social Media Users in Brazil 2013

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In its 4th edition, the annual survey Habits and Behavior of Social Media Users in Brazil, held by E.Life Market Research, details the profile of Brazilians social media users: which are the most used social media sites, what are the motivations of usage of each channel, among other topics. This year, you will find more details on:

LOCAL AND DEVICES FOR INTERNET ACCESS
USE OF MOBILE DEVICES
SIMULTANEOUS USE OF SOCIAL MEDIA AND TV (SECOND SCREEN)
REGISTERS, USE AND MOTIVATION OF USE OF SOCIAL MEDIA SITES
SOCIAL CRM
RELATIONSHIP WITH THE BRANDS IN SOCIAL NETWORKS

Contact us for more information about the study: jorge.perez@elife.com.br

Published in: Social Media, Technology, Business
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Habits and Behavior of Social Media Users in Brazil 2013

  1. 1. HÁBITOS E COMPORTAMENTO DOS USUÁRIOS DE REDES SOCIAIS NO BRASIL 2013 HABITS AND BEHAVIOR OF SOCIAL MEDIA USERS IN BRAZIL 2013
  2. 2. LOCATIONS OF INTERNET ACCESS Despite the importance of internet access at home, The access via mobile phone anywhere is the second main source for 53.9% of respondents. It is the main access source for 10.7% Basis: 650 questionnaires. /elifemonitor @elife_br elife.com.br
  3. 3. DEVICES WITH INTERNET ACCESS The access via mobile phone or smartphone is almost as frequent as the access through desktop and notebook. 74.7% 65.7% 61.8% Basis: 650 questionnaires. /elifemonitor @elife_br elife.com.br
  4. 4. INTERNET ACCESS Internet access is very frequent: 54.0% access it at least 30 hours per week. 34.8% access it over 40 hours per week. Despite the high frequency of internet access through mobile phones, few hours are spent weekly with this device. 55.1% surf the web up to 10 hours. Even with a lower percentage of people accessing the internet through tablets, those who do spend more hours online. 46.5% surf up to 20 weekly hours. Basis: 650 questionnaires. /elifemonitor @elife_br elife.com.br
  5. 5. REGISTER AND USE OF SOCIAL NETWORKS Today, Facebook is the national preference: It is the social network with the highest percentage of registers and use. 81.6% point it as the social network they use the most in 1st place. The social networks with the most highlight were Google+ and LinkedIn. The most decreased social network is Orkut. Google+ had a 14 point increase in registers in relation to the past research, and 10 percentage points in use. Orkut has decreased 18 percentage points in registers and 14 percentage points in use. Today, the network is greatly used for online games. LinkedIn has an increase of 21 percentage points in registers and 5 percentage points in use. Basis: 650 questionnaires. /elifemonitor @elife_br elife.com.br
  6. 6. SOCIAL NETWORK HIGHLIGHTS The latest trend in networks is Instagram. This is the service with the most recent users: 22.0% registered in the photo service in the 3 months prior to the research. If added to Pinterest, both photo services received 33.3% of recent users, showing the great potential of networks focused on images. Basis: 650 questionnaires. /elifemonitor @elife_br elife.com.br
  7. 7. SIMULTANEOUS USE OF MEDIA 71.1% Watch TV while using the internet 50.5% Listen to the radio while using the internet 20 percentage point increase from previous year 12 percentage point increase from previous year The simultaneous use of media increases every year. Basis: 650 questionnaires. /elifemonitor @elife_br elife.com.br
  8. 8. CUSTOMER SERVICES 2.0 66.9% follow company, product and services pages and profiles in social networks for customer services when needed. Social networks were the 4th most used channel to talk to companies. Half of those surveyed got in touch with a company in the last 6 months through this channel. Basis: 650 questionnaires. /elifemonitor @elife_br elife.com.br
  9. 9. RELATIONSHIP WITH BRANDS ON FACEBOOK 93.3% like companies, products or service pages on Facebook. They like them to get latest news and support brands they admire. 48.5% Admired brand(s) more after liking them on Facebook Basis: 650 questionnaires. /elifemonitor @elife_br elife.com.br
  10. 10. Know more about other researched themes in the complete version of the study. More: Crossed by sex, age, region and social class.* *When the number of questionnaires for crossing is relevant.
  11. 11. INDEX OF COMPLETE VERSION METHODOLOGY SIMULTANEOUS USE OF MEDIA AND SOCIAL TV RESPONDENTS’ PROFILE SIMULTANEOUS USE OF MEDIA SOCIAL TV AND SECOND SCREEN PLACES AND DEVICES FOR INTERNET ACCESS PLACES FOR INTERNET ACCESS DEVICES FOR INTERNET ACCESS WEEKLY HOURS OF INTERNET ACCESS ACTIVITIES MADE ON THE INTERNET (crossings by social class and age and region zones*) REGISTER, USE AND USE MOTIVATION OF SOCIAL MEDIA REGISTERS IN SOCIAL MEDIA SITES USE OF SOCIAL MEDIA SITES TRENDING SOCIAL MEDIA SITES PROFILE OF MAIN SOCIAL MEDIA SITES USERS MOTIVATION OS USE OF THE MAIN SOCIAL MEDIA SITES (crossings by social class and age and region zones*) USE OF MOBILE DEVICES POSSESSION AND MOBILE PHONE TYPE WEEKLY HOURS OF INTERNET ACCESS THROUGH MOBILE PHONE/SMARTPHONE PREFERRED ACTIVITIES ON MOBILE PHONE/SMARTPHONE WEEKLY HOURS OF INTERNET ACCESS THROUGH TABLET PREFERRED ACTIVITIES ON TABLET (crossings by social class and age and region zones*) *When relevant. CUSTOMER SERVICES 2.0 CUSTOMER SERVICES CHANNELS MOTIVATION OF SOCIAL MEDIA USE FOR CUSTOMER SERVICES RELATIONSHIP WITH BRANDS IN SOCIAL MEDIA MOTIVATION FOR RELATIONSHIP WITH BRANDS IN SOCIAL MEDIA RELATIONSHIP WITH FANPAGES ON FACEBOOK RELATIONSHIP WITH ADS ON FACEBOOK
  12. 12. More information about the complete study: viviane.delvaux@elife.com.br Rua Pamplona, 518 ǀ 4° andar São CEP: 01405-000 ǀ São Paulo ǀ Brasil Mobile: (+55) 11 8215 3297 Landline: (+55) 11 2339 4928 r.21 158 Pamplona st | 4° floor Paulo, SP | 01405-000 | Brazil Mobile: (+55) 11 98773-4073 Landline: (+55) 11 2339 4928 r.15

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