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A world with mobile apps2!


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A world with mobile apps2!

  1. 1. A World with Mobile Apps!<br />Presentation by Jordan Waddy<br />
  2. 2. Objective/Pitch<br />Mobile apps are an important component of social media. <br />Mobile apps are becoming more prevalent <br />80% of Americans have mobile phones and<br />two-thirds of Americans sleep with their phones by their pillow. <br />
  3. 3. Rationale<br />“Why should we be using this new media?” <br />Instead of simply talking with one another, people consider their devices a true companion.<br />Mobile applications represent a fundamental shift in the way that people use their mobile phones. <br />Blackberry- 10,000 downloadable apps<br />Android- 83,000 downloadable apps<br />iPhone- 100,000 downloadable apps<br />
  4. 4. Argument Support<br />Out of the 80% of U.S. adults who are now active cell phone users, 43% have apps on their phones, and more than two-thirds of them use those apps regularly. <br />24% of the U.S. adult population actively uses apps. <br />2010- 10.9 billion downloads <br />2014- 76.9 billion downloads<br />Revenue <br />2010-$4.9 billion<br />2014- $35 billion<br />
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  6. 6. Chart Analysis <br />One can infer from this chart that games are the most popular genre (60%) followed by news and weather (52%).<br /> Even though many individuals are unaware of their mobile apps, this chart shows that the ones that are use their mobile apps frequently. <br />This gives this new media high hope of rapidly becoming something that people cannot live without. <br />
  7. 7. Pros<br />A mobile app can be used to promote a business or it can increase revenue by being sold to a consumer. <br />Because mobile apps are still in its early stages and growing rapidly, both business owners and consumers are becoming more attracted to them.<br />Many individuals also use their mobile apps in situations where they should be focused on another activity. <br />
  8. 8. Cons<br />Mobile apps need to be developed separately for each type of device.<br />Mobile apps have a low percent usage.<br />Mobile apps that are dependent on the internet may not prove to be advantageous for the user.<br />Web-based<br />Local <br />The development of a mobile app is generally expensive and requires a lot of effort as well. <br />
  9. 9. Alternatives/Recommendations<br />One can seek games, maps, news, weather, etc. from a computer search, phone book, twitter facebook, or any other source. <br />Recommendations<br />One should determine if the application is dependent on the internet. <br />Can the app be used in all environments such as driving, meetings, workouts, etc. <br />
  10. 10. Next Steps/ Execution/Trends<br />A developer should know his/her audience<br />When developing an app, one should understand that every user is different<br />there are varying behaviors between genders.<br />When designing an app, a developer not only wants the app to be original, but he/she should also want the app to be consistent and relatable to the company. <br />Trends<br />Apps are here to stay<br />Apps aren’t a one trick pony<br />
  11. 11. Sources <br />Brown, Cathy. (2010). Mobile Porting and Its Importance in Application Development. Retrieved February 13, 2011, from<br />Ekris, Jaap. (2006). What is a good Mobile Application Anyway? Retrieved February 13, 2011, from<br />Perez, Sarah. (2010).Report: Top 10 App Trends of 2011. Retrieved February 12, 2011, from<br />Robinson, Bruin. (2010). Mobile Web vs. Mobile Apps: Taking Your Content on the Road. Retrieved February 13, 2011, from<br /> <br />Zafar, Naveed. (2010). The Importance of Mobile Applications in Today’s World. Retrieved February 14, 2011, from<br />