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Star Wars P3
Gender
The new star wars has really put in a good effort to try and
make its female audience bigger. One way it has done this is by
making one of the leading characters, Rey, a female. This has
attracted many more females to the film as a female leading
role has proven to be very appealing to females all around the
world due to many women arguing that they have been poorly
represented in the media and have always been in the shadow
of males. Statistics show that only 58% of people who went to
see Star Wars: Wars The Force Awakens on the opening
weekend were men, which means that 42% of people who went
to see Star Wars: The Force Awakens on the opening weekend
were female, showing a massive boost in girls being interested
in the saga now-a-days compared to when the original saga was
released.
Sources: http://tosche-station.net/diversity-in-star-wars/
Age
Director JJ Abrams has said that he made the new star wars
with the intention of it being able to appeal to kids but also
“make adults feel like kids again”. This means that the film
was made to appeal to both kids and adults as many adults
now-a-days would have grown up watching the original star
wars films and will therefore be interested in seeing the new
one. However a poll on social media suggested that the age
of your average Star Wars fan is actually 46 years old giving
evidence to suggest that the vast majority of star wars’
audience are actually adults.
Sources: http://eleven-thirtyeight.com/2014/03/star-wars-
for-all-ages-all-of-the-time/
Lifestyle
Many Star Wars fans in the 21st century have been stereotyped as “nerds”
and are seen as people who like to collect action figures/comic books and
also play a lot of video games and are generally big fans as sci-fi. However,
in reality the life style of a star wars fan can actually vary from one
extreme to the other. For example many star wars fans may fit the
stereotype of “nerd” and will lead a “geeky” lifestyle; however, many star
wars fans will actually live a very fit and active lifestyle and will not
generally have much room for sci-fi in their lives but are still fans of Star
Wars simply because they enjoy the franchise.
However, studies from Movio Media have shown that the average Star
Wars enthusiast watches 2.6 times more films than the average person.
This shows that most people who have an interest in Star Wars will
already have an interest in the film industry and will most likely watch
many films outside of the Star Wars Saga as well.
Sources:
http://www.bing.com/search?q=movio+media+star+wars+demographics
&src=IE-TopResult&FORM=IETR02&conversationid=
Spending money
Star Wars fans can vary when it comes to wealth as there is no
particular social class that is associated with Star Wars. For
example a large chunk of the Star Wars community will actually be
working class citizens who may not have a lot of money to spend
on Star Wars related products such as merchandise. However,
there is also a large section of the star wars community who will
be either middle class or upper class who will have much more
money to spend when it comes to purchasing Star Wars related
products. On the other hand sources have suggested that the
average Star Wars fan now-a-days is actually financially well off
and earning a salary of between £56,581 and £93,536 after a
survey on social media asked fans of Star Wars: The Force Awakens
about their financial well being.
Sources: https://www.theguardian.com/film/2015/oct/26/star-
wars-the-force-awakens-jj-abrams-average-fan

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Star wars p3

  • 2. Gender The new star wars has really put in a good effort to try and make its female audience bigger. One way it has done this is by making one of the leading characters, Rey, a female. This has attracted many more females to the film as a female leading role has proven to be very appealing to females all around the world due to many women arguing that they have been poorly represented in the media and have always been in the shadow of males. Statistics show that only 58% of people who went to see Star Wars: Wars The Force Awakens on the opening weekend were men, which means that 42% of people who went to see Star Wars: The Force Awakens on the opening weekend were female, showing a massive boost in girls being interested in the saga now-a-days compared to when the original saga was released. Sources: http://tosche-station.net/diversity-in-star-wars/
  • 3. Age Director JJ Abrams has said that he made the new star wars with the intention of it being able to appeal to kids but also “make adults feel like kids again”. This means that the film was made to appeal to both kids and adults as many adults now-a-days would have grown up watching the original star wars films and will therefore be interested in seeing the new one. However a poll on social media suggested that the age of your average Star Wars fan is actually 46 years old giving evidence to suggest that the vast majority of star wars’ audience are actually adults. Sources: http://eleven-thirtyeight.com/2014/03/star-wars- for-all-ages-all-of-the-time/
  • 4. Lifestyle Many Star Wars fans in the 21st century have been stereotyped as “nerds” and are seen as people who like to collect action figures/comic books and also play a lot of video games and are generally big fans as sci-fi. However, in reality the life style of a star wars fan can actually vary from one extreme to the other. For example many star wars fans may fit the stereotype of “nerd” and will lead a “geeky” lifestyle; however, many star wars fans will actually live a very fit and active lifestyle and will not generally have much room for sci-fi in their lives but are still fans of Star Wars simply because they enjoy the franchise. However, studies from Movio Media have shown that the average Star Wars enthusiast watches 2.6 times more films than the average person. This shows that most people who have an interest in Star Wars will already have an interest in the film industry and will most likely watch many films outside of the Star Wars Saga as well. Sources: http://www.bing.com/search?q=movio+media+star+wars+demographics &src=IE-TopResult&FORM=IETR02&conversationid=
  • 5. Spending money Star Wars fans can vary when it comes to wealth as there is no particular social class that is associated with Star Wars. For example a large chunk of the Star Wars community will actually be working class citizens who may not have a lot of money to spend on Star Wars related products such as merchandise. However, there is also a large section of the star wars community who will be either middle class or upper class who will have much more money to spend when it comes to purchasing Star Wars related products. On the other hand sources have suggested that the average Star Wars fan now-a-days is actually financially well off and earning a salary of between £56,581 and £93,536 after a survey on social media asked fans of Star Wars: The Force Awakens about their financial well being. Sources: https://www.theguardian.com/film/2015/oct/26/star- wars-the-force-awakens-jj-abrams-average-fan