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Jordan Meleski Personal Brand Exploration

I slideshow I completed with me filling out my personal brand information and my future career hopes and dreams. My personal brand is something that will help me out with my future.

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PERSONAL BRAND EXPLORATION
Jordan Meleski
Project & Portfolio I: Week 3
April 17, 2019
Jordan Meleski was born and raised in a small
village of Solvay, NY. Its located within Central
NY. Having been a big sports fan in his mid teen
years, he wanted to pursue a job and college
career in sports. He found and attends Full Sail
University. He studies sports marketing and
media and will get a Bachelors in science. He
hopes to move to Florida and pursue a job for
the Orlando Magic as a digital content creator.
He uses his skills of media, social media, sport
knowledge to help him do his school work and
use for his future dream job.
IDENTITY
PROFESSION
Potential Job Titles:
• Digital Content Creator
• Marketing Manager
• Market Development Executive
Entertainer Archetype -Making
funny or entertaining media posts to
get the attention of people by using
comedy. This is an archetype I hope
to use for my marketing strategy.
Everyone has their ways of
marketing, I want to use comedy
and creativity for mine to be
different.
Digital Content Creator for the Orlando Magic
• DEMOGRAPHICS: 50% Male and
Female. 96/114 live in Orlando
area. 42% went to school at the
University of Central Florida.
114/747 people do marketing and
16 studied marketing.
• PSYCHOGRAPHICS: Enjoys
sports, going outside in the nice
weather, enjoys their job.
• IDEAL AUDIENCE MEMBERS:
Julie tokes- Marketing Manager
(OM), Lisa Cotter- Sports
Marketing Executive (OM), Holly
Hicks- Social Media Coordinator
(OM).
Recruiters & Hiring Managers at Orlando Magic NBA team
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry level job for the Orlando Magic.
‣ Get my name out there on Google, LinkedIn
and show off my interests, skills and studies..
Mid Term: (2025)
• Become a supervisor at the Magic
‣ Become a supervisor and supervise over a
selected group of people and give insight when
needed.
Long Term: (2035)
• Become a manager at the Magic.
‣ Become a manager and manage a group of
people, fire and hire people that fit
qualifications. Input new ideas and check up
on social media stats.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
iMovie 30%
Microsoft Word 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Social Media Marketing 50%
WordPress CMS 45%
Professional Writing 40%
Keynote 60%
SOFTHARD
Ad

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Jordan Meleski Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Jordan Meleski Project & Portfolio I: Week 3 April 17, 2019
  • 2. Jordan Meleski was born and raised in a small village of Solvay, NY. Its located within Central NY. Having been a big sports fan in his mid teen years, he wanted to pursue a job and college career in sports. He found and attends Full Sail University. He studies sports marketing and media and will get a Bachelors in science. He hopes to move to Florida and pursue a job for the Orlando Magic as a digital content creator. He uses his skills of media, social media, sport knowledge to help him do his school work and use for his future dream job. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Digital Content Creator • Marketing Manager • Market Development Executive Entertainer Archetype -Making funny or entertaining media posts to get the attention of people by using comedy. This is an archetype I hope to use for my marketing strategy. Everyone has their ways of marketing, I want to use comedy and creativity for mine to be different. Digital Content Creator for the Orlando Magic
  • 4. • DEMOGRAPHICS: 50% Male and Female. 96/114 live in Orlando area. 42% went to school at the University of Central Florida. 114/747 people do marketing and 16 studied marketing. • PSYCHOGRAPHICS: Enjoys sports, going outside in the nice weather, enjoys their job. • IDEAL AUDIENCE MEMBERS: Julie tokes- Marketing Manager (OM), Lisa Cotter- Sports Marketing Executive (OM), Holly Hicks- Social Media Coordinator (OM). Recruiters & Hiring Managers at Orlando Magic NBA team TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2021) • Land an entry level job for the Orlando Magic. ‣ Get my name out there on Google, LinkedIn and show off my interests, skills and studies.. Mid Term: (2025) • Become a supervisor at the Magic ‣ Become a supervisor and supervise over a selected group of people and give insight when needed. Long Term: (2035) • Become a manager at the Magic. ‣ Become a manager and manage a group of people, fire and hire people that fit qualifications. Input new ideas and check up on social media stats.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: iMovie 30% Microsoft Word 65% Time Management 70% Public Speaking 60% SOFTHARD Social Media Marketing 50% WordPress CMS 45% Professional Writing 40% Keynote 60% SOFTHARD
  • 7. I will work to make my future job a better place and improve the marketing aspect, social media effect, and promotion of the company. I will also work hard to increase my skills and help the skills of others. PROMISE
  • 8. CREDENTIALS Work Experience: • KFC as a team member for over 1 year • Tops Friendly Markets for 7 months • Tim Hortons @ Delta Sonic-Currently almost 2 months. Education: • MoodBoards for web designers, lynda.com certificate. • Sports Marketing & Media, B.S., Full Sail University (Exp. 2021) Awards: • Solvay Bank Scholarship.
  • 9. COMPETITION Patrick Brush Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Eagle Scout and 5th Degree Black Belt, would allude to well-disciplined young man • MOAA Award, AFJROTC award for leadership recognition Skills and Proficiencies: • Public Speaking - 9 endorsements • Social Media - 5 endorsements • Microsoft Office - 4 endorsements Jordan Meleski Overall Online Presence: • Less than 200 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 15 out of 100 Industry Experience: • Still Enrolled in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Blue Belt in Karate Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image not customized, professional headshot, detailed summaries throughout profile with two content pieces, one blog post posted, sporadically active on personal social media accounts, URL not yet customized • Grade: Average, 40 out of 100
  • 10. COMPETITION Tracie Kalkbrenner Industry Experience: • ~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Entrepreneurship - President of promotions company for over 3 years with respectable clientele • Entrepreneurship - Real estate company for nearly 6 years; could be distracting attention from PBR work Skills and Proficiencies: • Ticket Sales - 25 endorsements • Live Events - 20 endorsements • Event Planning - 17 endorsements Jordan Meleski Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: Good, 70 out of 100 Industry Experience: • Still Enrolled in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Blue belt in Karate Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image not customized, professional headshot, detailed summaries throughout profile with two content pieces, one blog post posted, sporadically active on personal social media accounts, URL not yet customized • Grade: Average, 40 out of 100
  • 11. BRAND POSITION Being always small in school, Jordan got “Slim” has his nickname of choice and its a funnier one but he enjoys it so he keeps it. JORDAN “SLIM” MELESKI Jordan got the nickname “Slim” from his high school friends as they always thought he looked like the rapper Eminem or “Slim Shady” with his short blonde hair.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • 2018 Sports Marketing Association Digital Marketing • Primary Content: Podcast called Sports Wars. 30 min average podcasts of certain events thats happened in sports and what caused the rivalry. • Primary Tools: Twitter and Instagram - promote podcast through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly articles highlighting some of the podcast stories • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase rodeo sports marketing knowledge and embed podcast episodes.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking mentor for digital marketing career to help boost chances of job success. Formal Education • Complete Sports Marketing & Media, B.S. by expected graduation date in 2021 Technical Skills • Moodboards for web designers- lynda.com, April 2019 • WordPress 5 Essential Training - lynda.com, April 2019 Soft Skills • Formal writing • Public Speaking
  • 14. Jordan Meleski My future consists of me working towards my goal of becoming a digital content creator for the Orlando Magic. I want to help improve and manage the social media platforms with new ways to market, new strategies that get people viewing the content. The more people view the content, the more we get our message, products, etc out there to the public. I hope to have a major impact in the sports world. Having studied Sports media and marketing at Full Sail University, these set of skills for the position I want to get is very good to have and will increase my odds of getting the job. “
  • 15. REFERENCES • Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April 14, 2019, from https://www.linkedin.com/in/patrick- brush-a1930786/ • Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile. Retrieved April 14, 2019, from https://www.linkedin.com/in/ tracie-kalkbrenner-5113503/ • ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Marketing Strategists. Retrieved April 14, 2019, from https://www.onetonline.org/link/summary/15-1199.10 • Orlando Magic (2019) retrieved April 21,2019, https:// www.linkedin.com/company/orlando-magic/ • Unsplash. (n.d.). 100 Basketball Pictures | Download Free Images & Stock Photos on Unsplash. Retrieved April 21, 2019,from https://unsplash.com/search/photos/basketball • Digital Content Designer Illustrator Job in Orlando, FL at Orlando Magic. (n.d.). Retrieved April 21, 2019, from https:// www.ziprecruiter.com/c/Orlando-Magic/Job/Digital-Content- Designer-Illustrator/-in-Orlando,FL Orlando Magic NBA Team hiring Digital Design Intern in Orlando, FL, US. (n.d.). Retrieved April 21, 2019, from https:// www.linkedin.com/jobs/view/digital-design-intern-at-orlando- magic-nba-team-1186006736/? utm_campaign=google_jobs_apply&utm_source=google_jobs_ apply&utm_medium=organic Digital Content Designer Illustrator Job in Orlando, FL at Orlando Magic. (n.d.). Retrieved April 21, 2019, from https:// www.ziprecruiter.com/c/Orlando-Magic/Job/Digital-Content- Designer-Illustrator/-in-Orlando,FL