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Resume-MBA_Johnson_REVISED

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Resume-MBA_Johnson_REVISED

  1. 1. Jordan R. Johnson Jordan.R.Johnson@asu.edu 2956 E Clarendon Avenue, Phoenix, AZ 85016 (602) 373-3799 https://www.linkedin.com/in/jordanraejohnson A self-starting marketing professional and project manager with innate leadership qualities and a passion for developing business and branding strategies around innovative non-profits and other startup organizations that provide services to disadvantaged social groups, create social impact and contribute to a more enlightened society. EDUCATION W. P. Carey School of Business at Arizona State University, Tempe, AZ 2018 Master of Business Administration, Entrepreneurship, Strategic Marketing & Services Leadership Walter Cronkite School of Journalism at Arizona State University, Phoenix, AZ 2011 Bachelor of Arts, Journalism and Mass Communication, Emphasis in Print/Online Summa Cum Laude, GPA: 4.0 PROFESSIONAL QUALIFICATIONS • Marketing Management • Budgeting & Cost Analysis • Web Analytics & Reporting • Paid Search Marketing • Project Management • Email Marketing • Social Media Marketing • Web Development • Graphic Design PROFESSIONAL EXPERIENCE Jennifer Adams Brands, Inc., Scottsdale, AZ 2014-2016 www.jenniferadams.com Digital Media & Marketing Coordinator • Managed the marketing arm and $125,000 budget to support business with $16 million in annual sales revenues • Controlled the creation of digital, graphic, video and content-related assets, and managed the distribution of these across all platforms, for more than 300 million impressions with an annual media value of $5 million + • Led content generation and distribution of weekly newspaper column to major national newspapers reaching 1.5 million readers • Developed, managed and reported key branding strategies to enhance the presence and function of online sales platform reporting $300,000 in 2015 • Constructed responsive web platform using existing content management system to surpass standards of changing search engine algorithm for a savings of $150,000 • Conceived and coordinated effort to renovate local Phoenix emergency children’s nursery with more than 30 volunteers and over $5,000 worth of donated paint, furniture and bedding Marketing Assistant & Jr. Graphic Designer • Developed and managed brand’s website, digital media channels and graphic assets • Grew social media presence and brand followers 300% in a two-year period The Arizona Republic, Phoenix, AZ 2011-2014 www.azcentral.com Online Engagement Producer • Created user-friendly online experiences for news media integrating web, social, mobile, SEO and other new media channels for a major market news outlet with a daily readership of more than 300,000 • Trained staff of over 150 marketers, editors, producers, managers, and reporters to appropriately disseminate important and original content using new digital media strategies • Analyzed and reported social, mobile and web analytics to demonstrate measureable successes in readership, reach and engagement PROFESSIONAL DEVELOPMENT • Marketing Consultant for Inner Explorer, www.innerexplorer.org 2016 • Wisdom 2.0 Conference, www.wisdom2summit.com 2016 • Influitive Advocamp | B2B Advocate Marketing Conference 2016 • Volunteer for Big Brothers Big Sisters, Arizona Pug Adoption & Rescue Network 2012-2016

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