Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Tips for Clothing Brand Startups

40 views

Published on

A 2008 graduate of Boston’s Northeastern University, Jordan Edwards currently serves as president of Mixology Clothing Company in Lynbrook. In his leadership role with Mixology, Jordan Edwards drives growth and establishes the strategic vision of the company.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Marketing Tips for Clothing Brand Startups

  1. 1. MARKETING TIPS FOR CLOTHING BRAND STARTUPS Jordan Edwards, Mixology
  2. 2. INTRODUCTION  A 2008 graduate of Boston’s Northeastern University, Jordan Edwards currently serves as president of Mixology Clothing Company in Lynbrook. In his leadership role with Mixology, Jordan Edwards drives growth and establishes the strategic vision of the company. When it comes to building a new clothing brand, marketing is key in generating demand for your product. Here are three marketing tips for clothing brand startups. Create an identity: Before you start marketing your product, develop a clear brand identity. A consistent branding message sets your product apart from other brands and gives potential customers something to connect with. Without a brand identity, your products may get lost in the shuffle.
  3. 3. MARKETING TIPS  Use social media: In today’s business landscape, few retail companies survive without an active presence on social media. While ROI tends to be low on social media, it provides an excellent medium for telling a story about your brand and expressing ideas to customers. Partner up: Although you may be tempted to avoid working with fellow players in your market, cooperation often produces increased returns for all parties involved. If you find a company that sells complementary products, consider cross promoting both brands to maximize reach.

×