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Media Evaluation


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Media Evaluation

  1. 1. A2 Media Music Video Evaluation By Jordan Brady
  2. 2. In what way does your media project use, develop or challenge forms and conventions of real media products?
  3. 3. I feel that my music video follows the conventions of many other music videos in the industry, this is because I researched videos of a similar style and genre, and implemented that style into my video, as well as adding some of my own personal ideas. In a way, the video can also challenge conventions, as not many of the music videos in the indie genre are entirely live action, but I made sure that the video remained interesting all of the way through to entice the viewer.
  4. 4. How effective is the combination of your main product and ancillary texts?
  5. 5. Having an effective Digi-pak is the key to having consumers easily recognise each product that is made. My poster and my album cover are very similar, being shot at the same location, in a very similar fashion. I also chose to include the album cover on the poster, which created a strong visual link and were easily recognisable photographs and styles of poster/album cover. When I shot my video, it looks like it does not fit in with my Digi-pak, however, purposely I made sure that only the intro to the video looked the same, this was to make the video instantly recognisable, e.g the clothes were the same, and I also use black and white such as on my poster and album cover.
  6. 6. I believe that my Digi-pak relates to the indie- punk genre, as it tends to be gritty, so a distorted black and white effect was used to accomplish this. Also the clothing worn is respective of the genre and also appeals to the target audience. When analysing album covers from similar bands, I found that they were often minimalistic and sometimes did not even feature an album name. Black and white also seemed very desirable within the genre.
  7. 7. What have you learned from your audience feedback?
  8. 8. If I did not receive feedback from my target audience on my products, then I would be unsure on how the majority would accept my work. I had some issues with lighting and synchronisation that were pointed out in the feedback, which I was then able to change for my final cut. It was also noticed that my shots were seemingly short and also looked a little ‘clean cut’ for the style of music, so I added more effects and used more handheld shooting which gave the raw effect that the video needed.
  9. 9. By gaining audience feedback, it also showed that I had reached the correct target audience, which was primarily people of my age who were into a specific style of music. They believed that the video reflected the song well and was exciting and captivating.
  10. 10. How did you use media technologies in the construction and research, planning and evaluation stages?
  11. 11. During my research phase of the product, I mainly used the internet to gather information about bands and the styles of video for the genre. I then moved on to video streaming websites such as YouTube in order to analyse different music videos. I then had to visit bands’ websites in order to retrieve album art to analyse. I was also interested in music video directors so I used websites such as Wikipedia to look up their information.
  12. 12. During the designing of my products I used a few different programs. When constructing my poster and album cover, I used Macromedia Fireworks, as it was a program that I had used before and I was confident using. I used a video camera to record my music video, I then tried 2 different programs to edit my footage. I used Sony Vegas and Pinnacle 12, I found Pinnacle to be more user- friendly and also featured the effects that I was more interested in using, as well as transitions and other similar features.