The Digital Storyteller's Journey: How To Mythologize Your Story

Jordan Bower
Jordan BowerBusiness Storytelling Consultant | Founder, Transformational Storytelling
T H E D I G I TA L S TO RY T E L L E R ’ S J O U R N E Y
J O R DA N B O W E R
HIMALAYAN MOUNTAINS
Eastern Nepal
The Digital Storyteller's Journey: How To Mythologize Your Story
The Digital Storyteller's Journey: How To Mythologize Your Story
The Digital Storyteller's Journey: How To Mythologize Your Story
The Digital Storyteller's Journey: How To Mythologize Your Story
The Digital Storyteller's Journey: How To Mythologize Your Story
Utopia means “NO-PLACE”.
“We shape OUR TO0LS
and thereafter our tools SHAPE US.”
MARSHALL MCLUHAN
What is CREATIVITY?
CREATIVITY is:
DESIRE EXPECTANCY IMAGINATION
Our DESIRES
Our IMAGINATIONS
Our EXPECTATIONS
are revealed through OUR STORIES.
OUR LIFE
is our paramount creative project.
What are we SEARCHING for?
“What we’re seeking…is
to FEEL THE RAPTURE of being alive…
…Myths are clues to the
SPIRITUAL POTENTIALITIES of human life.”
JOSEPH CAMPBELL
JOSEPH CAMPBELL
Mythology is the eternal process of
LEARNING TO BE HUMAN.
Just as innovation is the process of
RE-IMAGINING TECHNOLOGY…
…DIGITAL STORYTELLING is
the process of re-imagining mythology.
How does the world look
through OUR DEVICES?
Marshall McLuhan’s
Tetrad of Media Effects
Our healing comes through separating
the IMAGINARY from the IMAGINAL.
Temple of Asclepius, Epidaurus
How do you MYTHOLOGIZE your story?
Engage audiences through
SOLUTIONS-ORIENTED STORYTELLING.
Build stories that reflect the
JOURNEY OF THE GROUP.
Find your story’s
EMOTIONAL HEART.
Think of your story as
THE WAY YOU TELL YOUR STORY.
H O W TO
M Y T H O LO G I Z E
YO U R S TO RY
D I S C OV E RY A R T I C U L AT I O N I N T E G R AT I O N
What does
your story
represent?
What is the ideal
relationship of
story, storyteller
and audience?
Which strategic
choices further
your narrative?
T H E D I G I TA L S TO RY T E L L E R ’ S J O U R N E Y
T H E W E B I S :
LONELY ISOLATED DISLOCATED DISEMBODIED NARCISSITIC
COUNTER THE EFFECTS OF THE MEDIA
All mythic stories are about
the search for a HAPPY FAMILY.
REMEMBER THE HUMAN LONGING:
G E T I N T O U C H :
www.jordanbower.com
@jordan__bower
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The Digital Storyteller's Journey: How To Mythologize Your Story