Application Express Value Proposition For Customers

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¿Quien decia que Oracle era elcarO?

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Application Express Value Proposition For Customers

  1. 1. <Insert Picture Here> Oracle Application Express (Version 3.1)
  2. 2. The following is intended to outline Oracle’s general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle. © 2008 Oracle Corporation – Proprietary
  3. 3. Oracle Application Express (APEX) • Unique Rapid Application Development (RAD) tool for the Oracle Database • Browser based for Development, Deployment & Use • Declaratively build professional Web 2.0 applications that are fast and secure • Leverages full Oracle database capabilities • Standard component of the database Easy to develop • Easy to deploy • Easy to manage © 2008 Oracle Corporation – Proprietary
  4. 4. Use Cases Data-driven Applications Oracle Forms Develop opportunistic and departmental Modernization productivity applications Leverage SQL & PL/SQL declarative programming skills to move Forms applications to HTML / Web 2.0 Online Reporting Build SQL-based reporting applications on existing database schemas Spreadsheet Web-ification Access Replacement Consolidate outgrown Access applications Convert spreadsheets to Web applications to the Oracle database with an APEX Web where they can be concurrently viewed and front end edited © 2008 Oracle Corporation – Proprietary
  5. 5. Problem: Spreadsheets • Multiple sources of truth • Manual collation from different sources • Reports generated from partial truth • No controls over who sees the information © 2008 Oracle Corporation – Proprietary
  6. 6. Problem: Personal Databases • Fragmented • Platform dependent • Web unfriendly • Password Security inadequate • Vulnerable • Can be easily copied • Backups inconsistent • Scattered locations • Inefficient utilization of IT resources © 2008 Oracle Corporation – Proprietary
  7. 7. Problem: RAD Centrally managed Gain more data visibility Enterprise Database Integrate data silos Backed-up Additional reporting Secure Increase productivity Scalable React to market forces Meet compliance requirements Need to do more with fewer people and less budget © 2008 Oracle Corporation – Proprietary
  8. 8. D E M O N S T R A T I O N Rapid Application Development © 2008 Oracle Corporation – Proprietary
  9. 9. Oracle Application Express EASY to Develop • Rapid Web application development • Fully productive very quickly • Declarative / Wizards EASY to Deploy • No client software • Browser based • Feature of the Oracle Database EASY to Maintain • Centrally managed metadata repository • Multi-tenant hosting • Robust framework © 2008 Oracle Corporation – Proprietary
  10. 10. Functionality © 2008 Oracle Corporation – Proprietary
  11. 11. Out of the Box Development Features Reports Validations Translation Services Forms Processes Conditional Processing Charts Computations Authentication Calendar Branches Authorization Templates Web Services Session State Management Navigation Email Services Logging & Monitoring © 2008 Oracle Corporation – Proprietary
  12. 12. Leveraging Database Capabilities Leverage the full spectrum of the Oracle database’s capabilities: • SQL • PL/SQL • RAC • Spatial • OLAP • Flashback • Web Services • Text • Multimedia • Analytic Functions • Globalization • XML DB © 2008 Oracle Corporation – Proprietary
  13. 13. Target Development Group © 2008 Oracle Corporation – Proprietary
  14. 14. Deployment Options Multitenant and browser based architecture allows for deployment anywhere Hosted Service (dedicated or multitenant) Corporate IT / Enterprise Service (dedicated or multitenant) Departmental Server Local Database (Oracle XE) © 2008 Oracle Corporation – Proprietary
  15. 15. Architecture • Integrated within the database 9iR2, 10g, 11g • Meta data driven • Uses Embedded PL/SQL Gateway or Apache © 2008 Oracle Corporation – Proprietary
  16. 16. Multi-Tenant Hosting • Self Service Provisioning • Consolidate Applications © 2008 Oracle Corporation – Proprietary
  17. 17. History 2008 Application Express 3.1 Interactive Reports, BLOB 2007 Application Express 3.0 Flash Charts, PDF Printing, Access Application Migration 2006 Application Express 2.2 Packaged Applications 2006 Application Express 2.1 Oracle XE 2005 HTML DB 2.0 SQL Workshop 2004 HTML DB 1.6 Themes 2004 HTML DB 1.5 First Release © 2008 Oracle Corporation – Proprietary
  18. 18. Version 3.1 Highlights Download • Interactive Reporting region from OTN • Declarative BLOB Support • Enhanced Report Reporting • Ability to add custom themes to the theme repository • Optional runtime-only installation • Improved security • Documented and supported JavaScript libraries • Improved AJAX capabilities • Enhanced master-detail forms • New API to send attachments in e-mail • Enhanced integration with Oracle SQL Developer © 2008 Oracle Corporation – Proprietary
  19. 19. Application Development • Reports • Data entry forms • Charts • Calendars • Navigation • Look and feel • Security • Applications easily translatable to different languages © 2008 Oracle Corporation – Proprietary
  20. 20. Interactive Reports • Out of the box declarative Web 2.0 reporting • Dramatically enhances end-user capabilities © 2008 Oracle Corporation – Proprietary
  21. 21. D E M O N S T R A T I O N Interactive Reporting © 2008 Oracle Corporation – Proprietary
  22. 22. BI Publisher Architecture • Declarative PDF reporting services • Create professional looking reports • Range of document formats • Ability to define multiple queries NEW © 2008 Oracle Corporation – Proprietary
  23. 23. BI Publisher • Output to PDF, Word, Excel, or HTML Reports • “High Fidelity” Printing • Seamlessly Integrated with Application Express • Develop RTF Templates using Word Plug-In • Full Oracle Support © 2008 Oracle Corporation – Proprietary
  24. 24. Data Entry Forms • Feature Rich • Variety of Form Types • Built in widgets available • Tabular forms • Pop-Up calendar • Master Detail forms • List of values • Forms on a Web Service • Enable Validations on Form Fields • Form on a Table with • Lost update detection Report © 2008 Oracle Corporation – Proprietary
  25. 25. Charts © 2008 Oracle Corporation – Proprietary
  26. 26. Navigation • Tabs • Lists • Breadcrumbs • Navigation Bar • Trees • Navigation Using Branches © 2008 Oracle Corporation – Proprietary
  27. 27. Look and feel • Consistent User Interface • Template driven • Customize with HTML and CSS • Easily Switch Themes • Ability to define Custom Themes and make them available across Workspaces NEW © 2008 Oracle Corporation – Proprietary
  28. 28. Security • Session State Protection • Centrally Defined Authorization Rules • “Hidden and Protected” item types NEW • Built-in Authentication Methods • LDAP • Single Sign-On • Open Door Credentials • Oracle Application Express Account Credentials • Database Account Credentials • No Authentication (using DAD) • Integration with Database Security Features • Fine Grained Access Control • Transparent Data Encryption © 2008 Oracle Corporation – Proprietary
  29. 29. Packaged Applications • Over 30 Packaged Applications and Sample Code: • Project Tracking • Document Management • People Search • Online Store • Discussion Forum • Ask the Expert • Bug Tracker • Issue Tracker • Fully functional solutions – Use as is / Customize / Learning tool © 2008 Oracle Corporation – Proprietary
  30. 30. Application Migration • Export MS Access metadata • Migrate the Microsoft Access database to Oracle • Create an Oracle Application Express Workspace • Create a migration project • Analyze the Microsoft Access application • Generate the Oracle Application Express Application • Customize your Application Express application © 2008 Oracle Corporation – Proprietary
  31. 31. Oracle Technology Network (OTN) • Download latest Release • Hosted Environment • Getting Started • Oracle By Examples • Documentation & Tutorials • Community & Partners © 2008 Oracle Corporation – Proprietary
  32. 32. Community Focus • Strong & Supportive Community • Popular OTN Discussion Forum • Consulting Companies APEX Practices • Commercial Applications • Blogs, SIGs © 2008 Oracle Corporation – Proprietary
  33. 33. SQL Developer and Application Express • Browse your Application Express Applications • Export and Import Applications • Drop Applications • Deploy Applications • Modify Applications • Export Pages • Tune your Queries • Included Application Express Reports • Custom Exception Reports Requires SQL Developer 1.2.1 + and Application Express 3.0.1 + © 2008 Oracle Corporation – Proprietary
  34. 34. Application Express - Customers © 2008 Oracle Corporation – Proprietary
  35. 35. Future Direction Forms Migration • Initial white paper • Tools support (Application Migration) Tabular Forms • Client-side validations • Improved error handling • Integration with collections • Additional item types © 2008 Oracle Corporation – Proprietary
  36. 36. Conclusion Easy to Develop Easy to Deploy Easy to Manage © 2008 Oracle Corporation – Proprietary
  37. 37. Next Steps Information: http://otn.oracle.com/apex Hosted Development: http://apex.oracle.com © 2008 Oracle Corporation – Proprietary
  38. 38. © 2008 Oracle Corporation – Proprietary
  39. 39. © 2008 Oracle Corporation – Proprietary

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