Simulation International Presentation

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Explenation of actions for a simulation game that took place in 1 semester.

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Simulation International Presentation

  1. 1. Stockholder meeting #1<br />-Think different, print different-<br />Jeroen Boon, Kerstin Liebl, <br />RafiHovsepyan, Joost Verbakel, <br />Elvira Walter, Manuela Werwein, <br />Linda de Witte<br />
  2. 2. Content of the meeting<br />1. What was planned?<br />2. How did things arise?<br />3. Where do we stand after this period?<br />4. How are we to continue? (incl. advertising concept)<br />5. What have we learned?<br />6. What was our group work like?<br />
  3. 3. 1. Planning and strategic decisionsObjectives for the past 6 periods:<br />Increase market share<br />Provide products of good quality for average price<br />Decrease liabilities (50% of original amount)<br />Optimize production (full efficiency >95% of production capacity)<br />Global market player (EU, USA, Japan and Russia)<br />
  4. 4. Strategicdecisions<br />For period 1-2:<br />Plan efficiently production<br />Enable sufficient distribution channels (sales people)<br />Invest in quality and employees<br />For period 3-4:<br />Achieve strategic advantage in foreign markets (build warehouses)<br />Select reliable suppliers to meet production demand<br />For period 5-6:<br />Invest in growing markets<br />Achieve economies of scale<br />Become a major player in the market<br />
  5. 5. 2. Arising business along the period<br />Split up in 4 topics:<br />2.1 - Sales revenue<br />2.2 - Marketing mix<br />2.3 - Profit for year<br />2.4 - Liabilities<br />
  6. 6. The Sales quantity per market<br />2. Arising business along the period<br /><ul><li>1. Sales revenue -</li></li></ul><li>2. Arising business along the period<br /><ul><li>1. Sales revenue-</li></ul>The pricing per market<br />
  7. 7. 2. Arising business along the period<br /><ul><li>1. Sales revenue-</li></li></ul><li>2. Arising business along the period<br /><ul><li>2. Marketing mix -
  8. 8. Price</li></ul>The marketingmix contains the 5 P’s:- Price- Place- Promotion- Product- Personell<br />
  9. 9. Place<br />Market priority’s:- The biggest market first (European market)- Continious focus on low delivery times Foreign markets: Using warehouses, (to be able to have low delivery times.)<br />- Payment period extended (to 45 days)<br />2. Arising business along the period<br /><ul><li>2. Marketing mix -</li></li></ul><li>Promotion<br />Graph of change in salespersonal<br />2. Arising business along the period<br /><ul><li>2. Marketing mix -</li></li></ul><li>2. Arising business along the period<br /><ul><li>2. Marketing mix -</li></ul>Product<br />Quality management;Average investment per period:<br />Plant 1 Plant 2 Main Plant<br /> 0,17 million 0,17 million 0,31 million<br />
  10. 10. 2. Arising business along the period<br /><ul><li>2. Marketing mix -</li></ul>Personell<br />
  11. 11. 2. Arising business along the period<br /><ul><li>3. Profit for year -</li></li></ul><li>Decided to focus on low liabilities(In period 3 an investment had to be made in a production line)<br />2. Arising business along the period<br /><ul><li> 4. liabilities -</li></li></ul><li>3. Where do we stand after the period?- 1. Market share-<br />- 1. Share Price <br />
  12. 12. 3. Where do we stand after the period?- 2. SWOT-analyses -<br />Strengths:<br />Highly efficient <br />Low liabilities <br />High utilization and qualification of production staff (period 5 & 6 -100%) <br />Short delivery times (except for period 6)<br />Weaknesses:<br />High inventory due to unrealized sales<br />Missed to increase production volume earlier; <br /> now not able to compete with group 1 & 3<br /><ul><li>Relative low production volume => High cost price</li></li></ul><li>3. Where do we stand after the period?- 2. SWOT-analyses -<br />Opportunities: <br />By decreasing prices, higher market share possible<br />Expansion in markets Japan and Russia<br />Industrialization of emerging markets => more possibilities to reach new customers<br />Threats: <br />Competitors may increase their market share <br />Higher oil price <br />More usage of internet opportunities => less printing of paper => less demand<br />Price focused countries/consumers<br />
  13. 13. 4. How are we to continue?<br />Prospects for the next five periods:<br />Keep lower pricing<br />Find a combination between a low cost price and a pricing based on competitors and market average<br />Continue with the low-liablity management<br />Keep economies of scale<br />Remain efficient<br />Increase market share in EC and Russia<br />Increase shareholder value<br />
  14. 14. Marketing campaign<br />Logo<br />
  15. 15. Marketing campaign<br />Slogan<br />
  16. 16. Marketing campaign<br />Magazine Advertisement<br />
  17. 17. Marketing campaign<br />
  18. 18. 5. What have we learned from this project?<br />This game requires unique decisions<br />Efficiency depends on many fine-tuned factors<br />Long-term thinking needed for success<br />Increase production volume earlier <br />Start aggressive price policy earlier<br />Risk aversion keeps you from winning<br />
  19. 19. 6. What was our group work like?<br /><ul><li>Very interesting and fun (different characters + cultures)
  20. 20. Tasks were split up in departments
  21. 21. Every department was discussed as a group before entering the information</li></ul>Very time intense (focused on details)<br />Attitude was serious and hard-working (reality vs. game)<br />High personal commitment to the common goals<br />
  22. 22. Stockholder meeting #1<br />Thankyouforyour time<br />and interest in ourcompany<br />Didanyquestionsarrive?<br />

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