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Big Data: selling the Business Case to the business by Eline Brandt & Javier de la Torre Medina
Big Data, every company loves the idea of it, but often, selling the Business Case is a challenge. So how to build a successful Business Case for your Big Data initiative for the Business Users? This presentation is based on the most common objections one gets, and how to deal with them. We'll go through one of my most surprising projects, look at the lessons learned and how can we optimize the Business Case?