Value of a Fan (Facebook)

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Value of a Fan (Facebook)

  1. 1. MOXIEINTERACTIVE<br />THE VALUE OF A FAN<br />
  2. 2. OPPORTUNITIESFOR VALUE<br />MEDIA<br />AWARENESS<br />LINKBUILDINGLOYALTYFEEDBACK<br />RESONANCER&D<br /> { EARNED IMPRESSION FORMULA }<br />{ NATIVE VIRALITY }<br /> { INTERNAL / EXTERNAL SEO }<br /> { RELATIONSHIP TOUCHPOINTS }<br /> { COMMENTS, LIKES, OPINIONS }<br /> { SOCIAL ACTIONS & GIFTING }<br /> { PRIMARY RESEARCH & MEASUREMENT }<br />
  3. 3. EARNED IMPRESSION FORMULA<br />Original Source - Adam Goldberg<br />Average Facebook User has 130 friends<br />When you “Become a Fan” it is broadcast to all 130 of your friends.<br />MEDIA<br />If a page has X number of fans it means that: X (130) “earned” impressions were delivered (through the newsfeed)<br />Multiply that number by an average or comparable CPM (cost per 1,000) tells you what it would have cost to pay for those impressions:<br />(130 friends) x ($5.00 CPM) x (1,000,000 fans) = $650,000<br />$.65<br />
  4. 4. NATIVEVIRALITY<br />Newsfeed:<br />( )<br />Status, Comments, Alerts, Likes, Shares, Photos, Videos, Links….<br />(130)<br />AWARENESS<br />x<br />Average Number of Facebook Friends<br />Events<br />Connections<br />
  5. 5. INTERNAL / EXTERNALSEO<br />Internal Facebook Link:<br />LINKBUILDING<br />External Facebook Link:<br />
  6. 6. RELATIONSHIPTOUCHPOINTS<br />LOYALTY<br />
  7. 7. COMMENTS, LIKES, & OPINONS<br />FEEDBACK<br />
  8. 8. SOCIAL ACTIONS& GIFTING<br />RESSONANCE<br />
  9. 9. PRIMARY RESEARCH& MEASURMENT<br />How do customers use my product?<br />R & D<br />What do they like?<br />What are they saying about me?<br />What are they most interested in?<br />
  10. 10. FUTURE MEASUREMENT<br />SOCIALGRAPH REFERRALS<br />PURCHASE TRACKING<br />We know that the most trusted form of advertising is an opinion from someone that you know. Tapping into social networks and communities of friends and family to help refer new users and services is a huge opportunity. If average lifetime sales could be tracked through social relationships, the value of a fan would be calculated through the number of offers and additional sales they helped pass along.<br />Understanding “why we buy” and its correlation to advertising and marketing memes is a branding guru’s dream. Social networks could become the missing link to making connections between interests, pop-culture trends, socio-economic status, and other demo / psychographic variables as they relate to attitudinal studies, purchase intent, and sales.<br />

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