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Copy Writing
Copy Writing
MARKETING CONCEPT
MARKETING CONCEPT
PRODUCT
PRODUCT


The bundle of positive
attributes the consumer
receives in a transaction
PRICE
PRICE


What the consumer must
give up in order to receive
the product
PROMOTION
PROMOTION

All methods used to inform and
persuade the target market
about products that are
available at some price and i...
RELATIONSHIP
BETWEEN THE 4
     P’S
RELATIONSHIP
     BETWEEN THE 4
          P’S
Product, Price, and Place
must precede Promotion
RELATIONSHIP
     BETWEEN THE 4
          P’S
Product, Price, and Place
must precede Promotion


Need of balance between p...
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
Introduction to Advertising
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Introduction to Advertising

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Introduction to Advertising

  1. 1. Copy Writing
  2. 2. Copy Writing
  3. 3. MARKETING CONCEPT
  4. 4. MARKETING CONCEPT
  5. 5. PRODUCT
  6. 6. PRODUCT The bundle of positive attributes the consumer receives in a transaction
  7. 7. PRICE
  8. 8. PRICE What the consumer must give up in order to receive the product
  9. 9. PROMOTION
  10. 10. PROMOTION All methods used to inform and persuade the target market about products that are available at some price and in some place
  11. 11. RELATIONSHIP BETWEEN THE 4 P’S
  12. 12. RELATIONSHIP BETWEEN THE 4 P’S Product, Price, and Place must precede Promotion
  13. 13. RELATIONSHIP BETWEEN THE 4 P’S Product, Price, and Place must precede Promotion Need of balance between product development and promotion

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