Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Branding | Qualitative Research | Service Design
Industry
Advertising / Marketing / PR
Website
http://www.fieldworkny.com
About
► OVERVIEW
Former reporter with 10+ years helping propel brand growth via a wide range of B2B and consumer branding campaigns. Key member of multiple successful new business pitches, often as the strategic lead. In addition to proven capability for powerful messaging insights, applying research experience to design of services-as-products, a business growth strategy tightly aligned to customer values and needs.
► FOCUS
Identifying where and how businesses can generate value via generative insights about their customers, translating such learning into more productive messaging and services.
► PASSION
Collaborating with people who have the vigilance as well as humor to get great work
- Presentations
- Documents
- Infographics
2018: Addiction and the older adult
SDGWEP
•
6 years ago
Chapter 4 Medical Terminology
kbpennington
•
11 years ago
Startup Metrics for Pirates (SF, Jan 2010)
Dave McClure
•
14 years ago
A KPI framework for startups
yalisassoon
•
12 years ago
The dung-beetle's tale: systems-thinking, complexity and the real-world
Tetradian Consulting
•
10 years ago
SDNC13 -Day1- The Service Design Imperative by Nick Leon
Service Design Network
•
10 years ago