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Video marketing


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A quick overview on video marketing

Published in: Business, Technology
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Video marketing

  1. 1. Video MarketingHow to maximize your video outreach
  2. 2. Why are videos important?• Engage customer/clients• Deliver vast amount of information quickly• Offers clients/customers an experience
  3. 3. Video Outlets• Organization’s website• Social Media• Events• Broadcasting• Webinars• Online Video Platforms
  4. 4. Organization’s website• Post videos throughout the site• Create short clips of larger videos• Find balance between high quality video & load time• Media should have sharing options
  5. 5. Social Media• Blogs• LinkedIn• Facebook• Youtube• Vimeo• Yahoo Video
  6. 6. Publishing Videos• Bloggers – Influential bloggers drive content, provide high quality content• Social Media – Adapt content to the types of outlets – Broadcasting apps facilitate publishing • Yubby • Blinkx • Involver • Tubemogul
  7. 7. Search Engine Optimization• Place video around content• Tag video with appropriate buzzwords – Tags should be words and keep them to 8-9• Source video file should include meta data – keywords, description, organization name, title, etc• Prepare for developing syndication • Video content should include – keywords – Tags and title
  8. 8. Monitoring• Linking• Views• Visitors retention• Likes• Comments• Reposting
  9. 9. Conclusion• Maximize video use• Videos have a shelf life (unless viral) – Update content & experience