1.
Click to edit Master text styles
Using Twitter to Second level
gain a competitive
advantage
Third level
Fourth level
Wednesday 8th July 2009
Fifth level

2.
Why Twitter?
• Surely it’s a waste of time?
• Isn’t social media just a young
person’s fad?
• How can I generate sales or
leads?
• How do I read and respond to
everything?
• How do I measure the results?
Copyright 2009. This document is produced by Nett.

3.
Why Twitter?
• Astronomical growth (year on year 517.9%)
Courtesy Hitwise Australia
www.hitwise.com.au
Copyright 2009. This document is produced by Nett.

4.
Why Twitter?
• Over 60% of Twitter users aged 35+
• Over 55s are the biggest users
Courtesy Hitwise Australia
www.hitwise.com.au
Copyright 2009. This document is produced by Nett and
Netregistry.

5.
Why Twitter?
• It’s where the customer decision process starts
Copyright 2009. This document is produced by Nett.

6.
Why Twitter?
• It’s where the customer decision process starts
Copyright 2009. This document is produced by Nett.

7.
Why Twitter?
• It’s where the customer decision process starts
Copyright 2009. This document is produced by Nett.

8.
Why Twitter?
• It’s where the customer decision process starts
Copyright 2009. This document is produced by Nett.

9.
How much influence do they have?
• @Trib – followed by over 4000 people
Copyright 2009. This document is produced by Nett.

10.
Why Twitter?
• Have the sales conversation right there on
Twitter
• Don’t force the user to contact you through
another channel
Copyright 2009. This document is produced by Nett.

11.
Why Twitter?
• Have the sales conversation right there on
Twitter
• Don’t force the user to contact you through
another channel
Copyright 2009. This document is produced by Nett.

12.
Why Twitter?
• Have the sales conversation right there on
Twitter
• Don’t force the user to contact you through
another channel
Copyright 2009. This document is produced by Nett.

13.
Why Twitter?
• Have the sales conversation right there on
Twitter
• Don’t force the user to contact you through
another channel
Copyright 2009. This document is produced by Nett.

14.
Why Twitter?
• Have the sales conversation right there on
Twitter
• Don’t force the user to contact you through
another channel
Copyright 2009. This document is produced by Nett.

15.
Why Twitter?
• Have the sales conversation right there on
Twitter
• Don’t force the user to contact you through
another channel
Copyright 2009. This document is produced by Nett.

16.
Why Twitter?
• Have the sales conversation right
there on Twitter
• Don’t force the user to contact you
through another channel
Copyright 2009. This document is produced by Nett.

17.
Why Twitter?
• Have the sales conversation right
there on Twitter
• Don’t force the user to contact you
through another channel
Copyright 2009. This document is produced by Nett.

18.
Why Twitter?
• Have the sales conversation right
there on Twitter
• Don’t force the user to contact you
through another channel
Copyright 2009. This document is produced by Nett.

19.
Why Twitter?
• Have the sales conversation right
there on Twitter
• Don’t force the user to contact you
through another channel
Copyright 2009. This document is produced by Nett.

20.
Customer / business focus
Copyright 2009. This document is produced by Nett.

21.
Customer / business focus
Copyright 2009. This document is produced by Nett.

22.
Customer / business focus
Copyright 2009. This document is produced by Nett.

23.
Customer / business focus
Copyright 2009. This document is produced by Nett.

24.
The business goal
• What is your goal?
How can my business use Twitter to
increase sales, brand awareness and
reach a wider audience?
Copyright 2009. This document is produced by Nett.

25.
The business goal
• What is your goal?
How can my business use Twitter to
increase sales, brand awareness and
reach a wider audience?
Copyright 2009. This document is produced by Nett.

26.
The business goal
• What is your goal?
How can my business help my target
audience achieve their goals?
Copyright 2009. This document is produced by Nett.

27.
The business goal
• Why would your target audience want your product?
» What goal will they achieve with your product?
» When are customers interested in your product or service?
» What related topics are they interested in?
Copyright 2009. This document is produced by Nett.

28.
Twitter Tools
• Tweetdeck
Copyright 2009. This document is produced by Nett.

29.
Twitter Tools
• Tweetdeck
» Notifies
Copyright 2009. This document is produced by Nett.

30.
Twitter Tools
• Tweetdeck
» Notifies
» Displays
Copyright 2009. This document is produced by Nett.

31.
Twitter Tools
• Tweetdeck
» Notifies
» Displays
» Filters
Copyright 2009. This document is produced by Nett.

32.
Twitter Tools
• Tweetdeck
» Notifies
» Displays
» Filters
» Searches
Copyright 2009. This document is produced by Nett.

33.
Twitter Tools
• Tweepsearch
» Search bios
Copyright 2009. This document is produced by Nett.

34.
Twitter Tools
• Tweepsearch
» Search bios
» Find your audience
Copyright 2009. This document is produced by Nett.

35.
Twitter Tools
• Tweepsearch
» Search bios
» Find your audience
» Follow!
Copyright 2009. This document is produced by Nett.

36.
Twitter Tools
• Tweepsearch
» Search bios
» Find your audience
» Follow!
Copyright 2009. This document is produced by Nett.

37.
Twitter Tools
• Tweetmeme
Copyright 2009. This document is produced by Nett.

38.
Twitter Tools
• Tweetmeme
» Install on pages
Copyright 2009. This document is produced by Nett.

39.
Twitter Tools
• Tweetmeme
» Install on pages
» Easy submission
Copyright 2009. This document is produced by Nett.

40.
Twitter Tools
• Tweetmeme
» Install on pages
» Easy submission
» Share content
Copyright 2009. This document is produced by Nett.

41.
Twitter Tools
• Nowww.com.au
Copyright 2009. This document is produced by Nett.

42.
Twitter Tools
• Nowww.com.au
• Tweetbeep.com
Copyright 2009. This document is produced by Nett.

43.
Twitter Tools
• Nowww.com.au
• Tweetbeep.com
• Twitterfeed.com
Copyright 2009. This document is produced by Nett.

44.
Twitter Dos and Don’ts
• Don’t spam, preach or broadcast

45.
Twitter Dos and Don’ts
• Do be friendly and helpful

46.
Twitter Dos and Don’ts
• Don’t lurk, waiting for people to flock to you

47.
Twitter Dos and Don’ts
• Do actively follow people in your target group and
engage with them.

48.
Twitter Dos and Don’ts
• Do share relevant content.

49.
Measuring Twitter
• Twitter is not about instant financial ROI!!!!!
• It is not an advertising medium but an
engagement one
• It is a networking party where you can meet
and befriend hundreds of potential
customers
Copyright 2009. This document is produced by Nett.

50.
Measuring Twitter
• Track positive versus negative mentions –
are positive mentions increasing?
• Track influence – how many people
respond or retweet what you say?
• Track clicks – are people clicking on the
links you share?
Copyright 2009. This document is produced by Nett.

51.
Measuring Twitter
• Stick at it!
• Genuine benefits
can take months!
• Stay consistent
• Tweet regularly
• Tweet positively!
Copyright 2009. This document is produced by Nett.

52.
Shameless plug!
• Follow me - ;-)
Netregistry
Kimota
Copyright 2009. This document is produced by Nett.