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#cmworld
HUNTING
HIPPOS:
Winning approval
from C-level for
content marketing
Jonathan Crossfield
Storyteller • @kimota
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JYSKE BANK
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Hunting Hippos: Winning Approval from C-Level for Content Marketing

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All of the buzz and opportunity surrounding content marketing may have you excited about what you can achieve for your business. But how do you sell your new ideas and strategies to the boss back at the office? Stop looking at gold star content strategies, thinking "They'll never let me do anything as cool as this." You might be surprised what you can achieve if you approach your "HIPPO" in the right way.

Published in: Marketing
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Hunting Hippos: Winning Approval from C-Level for Content Marketing

  1. 1. #cmworld HUNTING HIPPOS: Winning approval from C-level for content marketing Jonathan Crossfield Storyteller • @kimota
  2. 2. #cmworld JYSKE BANK
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