Harley Davidson Motorcycles Social Media Tips and Strategies


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Harley Davidson Motorcycles Social Media Tips and Strategies

  1. 1. Social Media<br />QuickTips<br />
  2. 2. Harley Davidson <br />Dealers<br />
  3. 3. <ul><li>Over 500 Harley-Davidson related pages</li></li></ul><li><ul><li>Use Vertical Banner for main picture
  4. 4. Set thumbnail on Harley logo </li></li></ul><li><ul><li>Set Wall to show Fan comments as well – Be Social!
  5. 5. Monitor your page daily for spam</li></li></ul><li><ul><li>Monitor your page daily for spam</li></li></ul><li><ul><li>Use FBML pages to integrate website in Facebook</li></li></ul><li><ul><li>Include links to your website in your sidebar
  6. 6. Don’t assume people will click linked pictures</li></li></ul><li><ul><li>Upload videos directly to Facebook
  7. 7. Embed YouTube videos and playlists in custom tabs</li></li></ul><li><ul><li>Upload photos of your inventory, events, and more
  8. 8. Organize photos with albums
  9. 9. Use Keywords in filenames, titles, and descriptions</li></li></ul><li><ul><li>List bikes for sale on Facebook Marketplace App
  10. 10. Use Keyword-rich statements</li></li></ul><li><ul><li>Targets ads to 10-50 mile radius of the Woodlands
  11. 11. Ad only shows to users with motorcycle-related topics in their profile - filter by age, sex, and more</li></ul>$1.34/click<br />$2.10/click<br />$1.53/click<br />$0.88/click<br />
  12. 12. Harley Davidson <br />Dealers<br />
  13. 13. <ul><li>Harley Dealers tweeting in most cities worldwide</li></li></ul><li><ul><li>Follow other Harley dealers and add them to lists</li></li></ul><li><ul><li>Follow people who follow other motorcycle profiles</li></li></ul><li><ul><li>Follow lists and people on motorcycle lists
  14. 14. Add them to lists of your own</li></li></ul><li><ul><li>Tweet with motorcycle-related hashtags
  15. 15. Follow people who tweet motorcycle hashtags</li></li></ul><li><ul><li>Customize your profile with brand colors
  16. 16. Add a keyword-rich bio
  17. 17. Tweet links to Harley news, events, pictures, and ads</li></li></ul><li><ul><li>ReTweet conversations about Harley Davidson
  18. 18. ReTweet industry leaders and people you want to connect with</li></li></ul><li><ul><li>Bikers use keywords in their profiles and hashtags
  19. 19. Easy to find them using the right search methods</li></ul>Top HashTags: <br />#Motorcycle<br />#Harley<br />#HarleyDavidson<br />#Biker<br />
  20. 20. <ul><li>Customize your profiles for “New” Twitter
  21. 21. Less visible background than before</li></li></ul><li>Harley Davidson <br />Dealers<br />
  22. 22. <ul><li>Customize your channel with brand colors
  23. 23. Upload a showroom tour and message from owner</li></li></ul><li><ul><li>Complete your entire channel profile
  24. 24. Use rich keywords throughout the profile</li></li></ul><li><ul><li>Search for Harley videos and channels
  25. 25. Use search filters for better search results</li></li></ul><li><ul><li>Subscribe to and comment on other bike channels</li></li></ul><li><ul><li>Use keyword-rich descriptions in your videos
  26. 26. Tag you videos with most relevant keywords</li></li></ul><li><ul><li>Like your own videos and other Harley videos
  27. 27. Encourage fans to like your videos</li></li></ul><li><ul><li>Add videos to your favorites and playlists
  28. 28. Display them on your channel</li></li></ul><li><ul><li>Embed videos into your website
  29. 29. Customize your video player</li></li></ul><li><ul><li>Moderate your channel comments for spam</li></li></ul><li><ul><li>Display your Subscribers, Friends and subscriptions</li></li></ul><li>Harley Davidson <br />Dealers<br />
  30. 30. <ul><li>Make Social Media a top Call-To-Action on your website
  31. 31. Embed Fan Box, Twitter Stream, and YouTube Videos
  32. 32. Social Media users love to engage on familiar platforms</li></li></ul><li><ul><li>Add Social Media links to your email signature
  33. 33. Use text instead of linked images for a higher click through ratio</li></li></ul><li>Why users might Like, Follow, or Subscribe toyour brand<br />(illustrated by the percentage of respondents who said that they use Facebook for the listed activity)<br /><ul><li>40% to receive discounts and promotions
  34. 34. 39% to show my support for the company to others
  35. 35. 36% to get a “freebie”
  36. 36. 34% to stay informed about the activities of the company
  37. 37. 33% to get updates on future products
  38. 38. 30% to get updates on upcoming sales
  39. 39. 29% for fun or entertainment
  40. 40. 25% to get access to exclusive content
  41. 41. 22% someone recommended it to me
  42. 42. 21% to learn more about the company
  43. 43. 13% for education about company topics
  44. 44. 13% to interact</li></ul>http://mashable.com/2010/09/16/facebook-users-interact-brands/<br />
  45. 45. Next Steps<br /><ul><li>Develop a comprehensive Social Media strategy – set trackable goals
  46. 46. Optimize your profiles
  47. 47. Post to and monitor your profiles daily – share valuable information
  48. 48. Reach out to local and industry influencers
  49. 49. Engage fans with conversations, questions, contests, and other promotions
  50. 50. Understand the terms and conditions of each Social Media platform
  51. 51. Utilize automation tools, but don’t just set it and forget it
  52. 52. Utilize syndication tools to help your message go viral
  53. 53. Email past customers with invitations to connect with you on Social Media
  54. 54. Allocate part of your marketing budget to Social Media
  55. 55. Track metrics to understand your Social Media ROI
  56. 56. Get Serious about Social Media</li></ul>Hire a Social Media Coach, Contributor, or Manager<br />
  57. 57. (Click the Pic)<br /><ul><li>Like us on Facebook</li></ul>http://www.facebook.com/seriouslysocial<br />
  58. 58. <ul><li>Follow us on Twitter</li></ul>(Click the Pic)<br />http://twitter.com/YourBizSocial<br />
  59. 59. <ul><li>Subscribe to our YouTube channel</li></ul>(Click the Pic)<br />http://www.youtube.com/SeriouslySocial<br />
  60. 60. <ul><li>Visit our website
  61. 61. Subscribe to our blog</li></ul>(Click the Pic)<br />http://www.seriouslysocial.co<br />
  62. 62. Our Services<br />Social Media Tips<br />Social Media Strategy<br />Social Media Optimization<br />Social Media Marketing<br />Social Media Management<br />Marketing Consulting<br />
  63. 63. Contact Us<br />info@seriouslysocial.co<br />Facebook.com/SeriouslySocial<br />Twitter.com/YourBizSocial<br />YouTube.com/SeriouslySocial<br />