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A few things you can do to reach
your audience better with
graphs.
Consider a typical graph in
PowerPoint.
0
2
4
6
8
10
12
14
Category 1 Category 2 Category 3 Category 4
Series 3
Series 2
Series 1
title of the graph
Everyone can understand this
graph, right?
Nope.
12% of your audience
probably can’t even
distinguish between the
elements.
Be aware of the color-blind.
This is what they might see
when they look at the graph.
9% of men are red/green color -
blin...
0
2
4
6
8
10
12
14
Category 1 Category 2 Category 3 Category 4
Series 3
Series 2
Series 1
title of the graph
Not really what you had
in mind, huh?
Not all color-blind people have it to
this extreme, but do you want to
take the chan...
What to do?
Some experts suggest this.
According to research, patterns are much
easier to distinguish than colors.
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4
6
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10
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14
Category 1 Category 2 Category 3 Category 4
Series 3
Series 2
Series 1
title of the graph
And some suggest this.
Primary colors are clearer and easier for
approximately 12% of your audience to see.
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4
6
8
10
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14
Category 1 Category 2 Category 3 Category 4
title of the graph
Series 3
Series 2
Series 1
Or maybe a combination?
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2
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6
8
10
12
14
Category 1 Category 2 Category 3 Category 4
Series 3
Series 2
Series 1
title of the graph
One thing not to do is this.
It gives too much unnecessary information.
Besides, it’s ugly and distracting.
0
2
4
6
8
10
12
14
Category 1 Category 2 Category 3 Category 4
Series 3
Series 2
Series 1
title of the graph
If the idea is to
communicate, rather than to
confuse, then
the next time you see this on
your screen
0
2
4
6
8
10
12
14
Category 1 Category 2 Category 3 Category 4
Series 3
Series 2
Series 1
title of the graph
please change it.
Or, you could just pass out
pillows and blankets in order
to help your audience sleep
better.
Reach your audience better with graphs
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Reach your audience better with graphs

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Jonathan Talbott, of TIP (Talbott International Presentations) gives a few pointers on how to reach your audience better while using graphs in PowerPoint.
This is of particular interest if you suspect that there might be colorblind audience members, and 12% of your audience probably is.

Published in: Self Improvement
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Reach your audience better with graphs

  1. 1. A few things you can do to reach your audience better with graphs.
  2. 2. Consider a typical graph in PowerPoint.
  3. 3. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
  4. 4. Everyone can understand this graph, right?
  5. 5. Nope.
  6. 6. 12% of your audience probably can’t even distinguish between the elements.
  7. 7. Be aware of the color-blind. This is what they might see when they look at the graph. 9% of men are red/green color - blind, another 2-3% are red-blue color- blind, as is a small percentage of women. This means that they have difficulty distinguishing differences between shades of color.
  8. 8. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
  9. 9. Not really what you had in mind, huh? Not all color-blind people have it to this extreme, but do you want to take the chance that the one person you’re trying to get through to does?
  10. 10. What to do?
  11. 11. Some experts suggest this. According to research, patterns are much easier to distinguish than colors.
  12. 12. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
  13. 13. And some suggest this. Primary colors are clearer and easier for approximately 12% of your audience to see.
  14. 14. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 title of the graph Series 3 Series 2 Series 1
  15. 15. Or maybe a combination?
  16. 16. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
  17. 17. One thing not to do is this. It gives too much unnecessary information. Besides, it’s ugly and distracting.
  18. 18. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
  19. 19. If the idea is to communicate, rather than to confuse, then
  20. 20. the next time you see this on your screen
  21. 21. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
  22. 22. please change it.
  23. 23. Or, you could just pass out pillows and blankets in order to help your audience sleep better.

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