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1 LAZADA E-WALLET PRESENTATION Jonathan Rathbone Presenting by
2VALUE PROPOSITION OF LAZADA WALLETS CONSUMER BENEFITS Fast transactions with out need to refer to a credit card. Great fo...
3VALUE PROPOSITION OF LAZADA WALLETS BUSINESS BEFITS Retail rebates and refunds within ecosystem, not lost from the store....
4HOW LAZADA MIGHT DIFFERENTIATES FROM THE COMPETITION? Biggest and Best in market Place to go for best deals and discount ...
5ACQUIRING MORE USERS FROM NEW AND EXCITING USERS Email Facebook Social Onsite Sellers incentives to discount transactions...
6IMPROVING USER ADOPTIONS OF LAZADA WALLETS Cashback, Discounts, Rebate andVouchers for use as rewards for loyalty. Facebo...
7HOW CONSUMERS ADOPT STEP BY STEP ImplementationKnowledge Persuasion Decision Confirmation
8 THANK YOU! Jonathan Rathbone Presented by w w w . l a z a d a . s g
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eWallet presentation to Lazada

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The value proposition of e-wallets to brands and consumers
Consumer acquisition Improving consumer adoptions of electonic wallet and the consumer adoptions process.

Published in: Internet
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  • An eCommerce platform must eWallet for consumer speed of light transactions encourage micro transactions accumulations of rebates and to track transactions in one pace without cluttering credit cards
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eWallet presentation to Lazada

  1. 1. 1 LAZADA E-WALLET PRESENTATION Jonathan Rathbone Presenting by
  2. 2. 2VALUE PROPOSITION OF LAZADA WALLETS CONSUMER BENEFITS Fast transactions with out need to refer to a credit card. Great for micro transaction like mobile and other pre-paid top up schemes including vouchers for, Food, Events, Gaming andTaxi ride hailing promotion codes. Record andTrack Lazada transactions in one private place. Accumulate rebates and refunds for quick use.
  3. 3. 3VALUE PROPOSITION OF LAZADA WALLETS BUSINESS BEFITS Retail rebates and refunds within ecosystem, not lost from the store. Increase consumer propensity to:  Make micro purchases  Consolidate top up management from theWallet  Make micro purchases small impulse purchase.  Hold balance account. Extend to consumers not favoring credit card transactions. Establish Lazada in the eWallet transactional business and potential block chain along with supply chain business. Maintain lead and market share on competition.
  4. 4. 4HOW LAZADA MIGHT DIFFERENTIATES FROM THE COMPETITION? Biggest and Best in market Place to go for best deals and discount vouchers Scope of Market place and range of brand and private label shops Innovations and Apps like eWallet Rapid engagement on micro transactions and repeat business Local
  5. 5. 5ACQUIRING MORE USERS FROM NEW AND EXCITING USERS Email Facebook Social Onsite Sellers incentives to discount transactions via wallet Premium favored sellers “trust badges”
  6. 6. 6IMPROVING USER ADOPTIONS OF LAZADA WALLETS Cashback, Discounts, Rebate andVouchers for use as rewards for loyalty. Facebook adYouTubeVideo highlighting consumer befits including cashback and one place schedule action manager for top ups. Expand the Mobile App features including schedule repeat buys and tops up.
  7. 7. 7HOW CONSUMERS ADOPT STEP BY STEP ImplementationKnowledge Persuasion Decision Confirmation
  8. 8. 8 THANK YOU! Jonathan Rathbone Presented by w w w . l a z a d a . s g

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