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WooCommerce Fundamentals

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What is eCommerce? It’s selling something (physical or digital) on the internet. To a lot of people, developing eCommerce is a very scary thing. “It is only for the Advanced Developers,” some people say. Let’s break down those walls together, as I show you the basics of building an online store.

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WooCommerce Fundamentals

  1. 1. WooCommerce Fundamentals Jonathan Perlman @jpurpleman https://www.jpurpleman.ca
  2. 2. About me • Canadian, eh! Montreal, Quebec • Senior web developer at Dawson College • Teacher at Dawson College’s CTD ( non-credit ) • WordCamp speaker July 15, 2017 WPCampus 2017 | https://www.jpurpleman.ca
  3. 3. Agenda • What is E-Commerce? • E-Commerce platforms • Installing WooCommerce • Theme Selection • Adding products • Extension eco-sytem • Selling Products • Security and Hosting • Final Thoughts 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  4. 4. What is E-Commerce? 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  5. 5. E-Commerce Solutions 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca WooCommerce 42% Shopify 6% Other 52%
  6. 6. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  7. 7. WooComerce Pros • Easy to add-on if you're already using WordPress • Free plugins if you need basic store functionality • Yearly costs for advanced features and capabilities • Community supported • You own all of your data • Multi-lingual support with a plugin 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  8. 8. WooComerce Cons • Bigger learning curve and overhead if you're starting from scratch. • Community supported • SSL certificate setup • Take measures to secure your site 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  9. 9. Shopify Pros • Hosting and SSL certificate included • Includes marketing and promotion tools • Modern-looking, easy to use admin area • Customer support 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  10. 10. Shopify Cons • Lacking multi-lingual support • Pricing model for bigger stores with more requirements • Higher monthly costs • Your order and customer data is locked-in if you decide to leave • One Shopify site per currency for optimal pricing 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  11. 11. Installing WooCommerce 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  12. 12. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  13. 13. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  14. 14. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  15. 15. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  16. 16. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  17. 17. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  18. 18. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  19. 19. https://docs.woocommerce.com/ 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  20. 20. Theme Selection - StoreFront 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  21. 21. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  22. 22. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  23. 23. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  24. 24. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  25. 25. Store Front Child Themes 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  26. 26. Adding Products 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  27. 27. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  28. 28. Product Types • Simple • covers the vast majority of any products you may sell. • Grouped • a set of six drinking glasses. • Virtual • one that doesn’t require shipping • Downloadable • digital album, PDF magazine, or photo. • External or Affiliate • one that you list and describe on your website but is sold elsewhere. • Variable • a t-shirt available in different colors and/or sizes. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  29. 29. Inventory 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  30. 30. Shipping 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  31. 31. Linked Products 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  32. 32. Attributes 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  33. 33. Advanced 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  34. 34. Product Page 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  35. 35. Extension eco-system 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  36. 36. https://woocommerce.com 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  37. 37. https://wordress.org 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  38. 38. https://ignitewoo.com 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  39. 39. https://skyverge.com 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  40. 40. Selling Products 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  41. 41. Payment Gateway 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  42. 42. Taxes 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  43. 43. Shipping 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  44. 44. Managing Orders 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  45. 45. Reports 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  46. 46. Security and Hosting 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  47. 47. Security • SSL Certificate • https://letsencrypt.org/ • Use a reputable host • Keep everything updated • Never Store Credit Cards 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  48. 48. Hosting 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  49. 49. http://2016.wooconf.com/videos/ 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  50. 50. Final Thoughts 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  51. 51. Uniform and professional pictures 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  52. 52. Privacy Policy & Terms and Conditions 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
  53. 53. Questions? Feedback is always appreciated! http://buff.ly/2wQVRDj 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

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