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THE MARKETING POTENTIAL OF

AUGMENTED REALITY
ABOUT ME
WHAT’S

AUGMENTED REALITY (AR)?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE LIVE VIEW OF A REAL-WORLD
ENVIRONMENT WHOSE ELEMENTS ARE
AUGMENTED BY COMPUTER GENERATED
CONTENT.

THE MARKETING POTEN...
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
WHY IS IT

BOOMING NOW?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
1968

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
BETTER & FASTER SMARTPHONES WILL
HIGHLY TAKE PART IN THE FORTHCOMING
YEARS TO THE HUGE DEVELOPMENT AND
POPULARIZATION OF A...
2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
WHAT KIND OF

CONTENT?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
SOUNDS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
VIDEOS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
GRAPHICS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
HOW TO TRIGGER THE

CONTENT?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
MARKERS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
CASE STUDIES &

MARKETING PURPOSES

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
ZOMBIES FROM HELL

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
HELL PIZZAS

MARKETING GOALS:
 ENGAGE THEIR CUSTOMERS
 CAPTIVATE THE AUDIENCE

 INSPIRE BRAND LOYALTY
 DRIVE SALES

TH...
ZOMBIES
FROM HELL
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
SAYDUCK

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
SAYDUCK

MARKETING GOALS:
 BOOST ITS GROWTH
 GAIN ATTENTION

 ATTRACT INVESTORS
 DRIVE SALES

THE MARKETING POTENTIAL ...
SAYDUCK

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
CONSIDER THE MARKETING IMPACT OF
NOVELTY: YOU CATCH MORE FISHES WHERE
THE FEWER GO.

THE MARKETING POTENTIAL OF AUGMENTED ...
OTHER MARKETING BENEFITS:
 INNOVATIVE
 WORD-OF-MOUTH
 CONSUMERS’ ENGAGEMENT

 BRAND LOYALTY
 SALES INCREASE
 SHAREAB...
PROMISING FIELDS OF

APPLICATION

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
PROMISING FIELDS:
 NAVIGATION
 SIGHTSEEING
 MILITARY
 ENTERTAINMENT

 MEDICAL
 MAINTENANCE
 GAMING
 ADVERTISING & ...
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
PROMISING FIELDS:
 NAVIGATION
 SIGHTSEEING
 MILITARY
 ENTERTAINMENT

 MEDICAL
 MAINTENANCE
 GAMING
 ADVERTISING & ...
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
PROMISING FIELDS:
 NAVIGATION
 SIGHTSEEING
 MILITARY
 ENTERTAINMENT

 MEDICAL
 MAINTENANCE
 GAMING
 ADVERTISING & ...
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
SO, WHAT’S

COMING?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
MOBILE ANALYSTS EXPECT AUGMENTED
REALITY TO BE ADOPTED BY A BILLION USERS
BY 2020.

THE MARKETING POTENTIAL OF AUGMENTED R...
INTEL IS BETTING THAT AUGMENTED REALITY
WILL BE BIG AND IS INVESTING $100 MILLION
OVER THE NEXT 2 TO 3 YEARS TO FUND ARREL...
APPLE HAS BEEN AWARDED A U.S. PATENT
‘SYNCHRONIZED, INTERACTIVE AUGMENTED
REALITY DISPLAYS FOR MULTIFUNCTION
DEVICES’.

TH...
WHEN THE AUGMENTED REALITY INDUSTRY
TAKES OFF, A TRILLION DOLLAR MARKET
WILL OPEN UP FOR ANIMATED CONTENT,
SERVICES AND SP...
AUGMENTED REALITY WILL GROW FROM
SPECIFIC VERTICAL USES TO MASS MARKET
APPEAL.

THE MARKETING POTENTIAL OF AUGMENTED REALI...
ENRICHED / AUGMENTED

ADVERTISING NETWORKS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
BRANDS ARE ADOPTING AUGMENTED
REALITY
TECHNOLOGY
TO
INCREASE
PERFORMANCE AND SALES.

THE MARKETING POTENTIAL OF AUGMENTED ...
THE SKILLS YOU NEED FOR

EFFICIENT AR?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
YOU NEED FORWARD THINKING:
 DEVELOPERS
 3D ARTISTS
 UI DESIGNERS

 DIGITAL STRATEGISTS
 UX SPECIALISTS
 AUDIOVISUAL ...
HOW TO USE AR FOR

MARKETING SUCCESS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
HOW TO USE AR FOR MARKETING SUCCESS:
 KNOW YOUR CUSTOMERS AND MEET THEIR NEEDS
 TEAM UP WITH EXPERIENCED PARTNERS
 USE ...
TIME FOR YOUR

QUESTIONS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
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The Marketing Potential of Augmented Reality

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Mobile analysts expect Augmented Reality to be adopted by a billion users by 2020. What's Augmented Reality exactly? Why is it booming now? By presenting the technology and a few case studies, we will try to understand why brands are more and more adopting AR technology to increase performance of ads, sales and consumers' engagement. For any further information, please contact Jonathan Nyst: j.nyst@bigbadwolf.be / twitter.com/BaboonSlayer

Published in: Marketing, Business, Technology
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The Marketing Potential of Augmented Reality

  1. 1. THE MARKETING POTENTIAL OF AUGMENTED REALITY
  2. 2. ABOUT ME
  3. 3. WHAT’S AUGMENTED REALITY (AR)? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  4. 4. THE LIVE VIEW OF A REAL-WORLD ENVIRONMENT WHOSE ELEMENTS ARE AUGMENTED BY COMPUTER GENERATED CONTENT. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  5. 5. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  6. 6. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  7. 7. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  8. 8. WHY IS IT BOOMING NOW? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  9. 9. 1968 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  10. 10. 2014 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  11. 11. BETTER & FASTER SMARTPHONES WILL HIGHLY TAKE PART IN THE FORTHCOMING YEARS TO THE HUGE DEVELOPMENT AND POPULARIZATION OF AUGMENTED REALITY. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  12. 12. 2014 THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  13. 13. WHAT KIND OF CONTENT? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  14. 14. SOUNDS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  15. 15. VIDEOS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  16. 16. GRAPHICS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  17. 17. HOW TO TRIGGER THE CONTENT? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  18. 18. MARKERS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  19. 19. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  20. 20. CASE STUDIES & MARKETING PURPOSES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  21. 21. ZOMBIES FROM HELL THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  22. 22. HELL PIZZAS MARKETING GOALS:  ENGAGE THEIR CUSTOMERS  CAPTIVATE THE AUDIENCE  INSPIRE BRAND LOYALTY  DRIVE SALES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  23. 23. ZOMBIES FROM HELL THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  24. 24. SAYDUCK THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  25. 25. SAYDUCK MARKETING GOALS:  BOOST ITS GROWTH  GAIN ATTENTION  ATTRACT INVESTORS  DRIVE SALES THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  26. 26. SAYDUCK THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  27. 27. CONSIDER THE MARKETING IMPACT OF NOVELTY: YOU CATCH MORE FISHES WHERE THE FEWER GO. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  28. 28. OTHER MARKETING BENEFITS:  INNOVATIVE  WORD-OF-MOUTH  CONSUMERS’ ENGAGEMENT  BRAND LOYALTY  SALES INCREASE  SHAREABILITY THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  29. 29. PROMISING FIELDS OF APPLICATION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  30. 30. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  31. 31. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  32. 32. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  33. 33. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  34. 34. PROMISING FIELDS:  NAVIGATION  SIGHTSEEING  MILITARY  ENTERTAINMENT  MEDICAL  MAINTENANCE  GAMING  ADVERTISING & PROMOTION THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  35. 35. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  36. 36. SO, WHAT’S COMING? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  37. 37. MOBILE ANALYSTS EXPECT AUGMENTED REALITY TO BE ADOPTED BY A BILLION USERS BY 2020. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  38. 38. INTEL IS BETTING THAT AUGMENTED REALITY WILL BE BIG AND IS INVESTING $100 MILLION OVER THE NEXT 2 TO 3 YEARS TO FUND ARRELATED COMPANIES. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  39. 39. APPLE HAS BEEN AWARDED A U.S. PATENT ‘SYNCHRONIZED, INTERACTIVE AUGMENTED REALITY DISPLAYS FOR MULTIFUNCTION DEVICES’. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  40. 40. WHEN THE AUGMENTED REALITY INDUSTRY TAKES OFF, A TRILLION DOLLAR MARKET WILL OPEN UP FOR ANIMATED CONTENT, SERVICES AND SPECIAL EFFECTS. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  41. 41. AUGMENTED REALITY WILL GROW FROM SPECIFIC VERTICAL USES TO MASS MARKET APPEAL. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  42. 42. ENRICHED / AUGMENTED ADVERTISING NETWORKS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  43. 43. BRANDS ARE ADOPTING AUGMENTED REALITY TECHNOLOGY TO INCREASE PERFORMANCE AND SALES. THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  44. 44. THE SKILLS YOU NEED FOR EFFICIENT AR? THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  45. 45. YOU NEED FORWARD THINKING:  DEVELOPERS  3D ARTISTS  UI DESIGNERS  DIGITAL STRATEGISTS  UX SPECIALISTS  AUDIOVISUAL PROFESSIONALS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  46. 46. HOW TO USE AR FOR MARKETING SUCCESS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  47. 47. HOW TO USE AR FOR MARKETING SUCCESS:  KNOW YOUR CUSTOMERS AND MEET THEIR NEEDS  TEAM UP WITH EXPERIENCED PARTNERS  USE AR TO IMPROVE CUSTOMER EXPERIENCE  DON’T LOSE HEART THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
  48. 48. TIME FOR YOUR QUESTIONS THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

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