Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Th...
Challenge:
People are demanding access to their own personal and business information anytime,
anywhere, on any mobile or ...
Today’s Trends Tomorrow’s Opportunity
● Growth through mass adoption
- Require lower cost offerings
- Opens market segment...
Market Dynamics
Value-Added Services
TheCustomer’sData(UGC)
PassThroughHost
Less More
Carriers
Dumb Pipe
Smart Pipe
It’s All About The Services
Game’s Not Over Yet………
And UGC
Solution: Simdesk Mobile Application Services Solution (MASS)
Why?
We provide truly affordable, next-generation mobile app...
Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Manageme...
WebMobile Desktop
Anytime, Anywhere, Any Device
Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm
Features Simdesk
Intellisync, Good,
Visto, Seven
Push Email ● ●
Calendar Sync ● ●
Contacts Sync ● ●
Notes Sync ● ●
Mobile ...
Market Landscape
Cost to End User
ServicesBeyondEmail
- Limited to Exchange or
Domino Backend only
- Email and PIM Only
- ...
Simdesk MASS™ Platform
simdesk.com
Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Th...
Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Th...
Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Th...
Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Manageme...
WebMobile Desktop
Anytime, Anywhere, Any Device
Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Manageme...
WebMobile Desktop
Anytime, Anywhere, Any Device
Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Manageme...
WebMobile Desktop
Anytime, Anywhere, Any Device
Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Manageme...
WebMobile Desktop
Anytime, Anywhere, Any Device
Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm
Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm
Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm
Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm
Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm
Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm
Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Th...
Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Th...
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Simdesk mass presentation v5

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  • High Device Cost Mass market is dominated by basic phones and push email solutions today are limited to high-end smartphones High Service Costs License fees and required back-ends customer back-ends required are too expensive for mass deployment and adoption. Interoperability Compatibility across multiple devices and platforms. Access to Mobile Content Users cannot get Access to personal and business content on mobile and beyond Solution/Benefits: Simdesk provides a truly affordable, next-generation Mobile Application Services Solution (MASS) beyond email, Widest Device Support: from basic phones to smartphones Game Changing Price to Deliver, with no customer backend required Convergence of Mobile, Web and Desktop. Personal & Business data accessed from you, instead of just through you
  • Mobile email PIM Trends-Notes 1.9 Billion wireless subs. 1.4 Billion email accts. (Yankee Group). Biggest barrier to business email is cost Device Cost Service/License Cost Mass Markets will require broad device capability. Mass Markets limited by traditional backend requirements. Business / personal devices converging Demand for mobile applications beyond email People storing increased amounts of personal/ business data on phone. Mobile email + PIM Notes Capture untapped market segments –smbs. Consumers that have been limited by traditional backend requirements.
  • High Device Cost Mass market is dominated by basic phones and push email solutions today are limited to high-end smartphones High Service Costs License fees and required back-ends customer back-ends required are too expensive for mass deployment and adoption. Interoperability Compatibility across multiple devices and platforms. Access to Mobile Content Access to personal and business content beyond email & PIM. Subscribers Solution/Benefits: Simdesk provides a truly affordable, next-generation Mobile Application Services Solution (MASS) beyond email, Widest Device Support: from basic phones to smartphones Game Changing Price to Deliver, with no customer backend required Convergence of Mobile, Web and Desktop. Personal & Business data accessed from you, instead of just through you
  • Simdesk mass presentation v5

    1. 1. Do Your Mobile Services have MASS appeal? Next-generation mobile applications services for the rest us. Driving Revenue Through New Services
    2. 2. Challenge: People are demanding access to their own personal and business information anytime, anywhere, on any mobile or computing device. Barriers: • High Device Costs • High Service Costs • Interoperability (PC / Web /Mobile) • User Generated Content is Not Centralized
    3. 3. Today’s Trends Tomorrow’s Opportunity ● Growth through mass adoption - Require lower cost offerings - Opens market segments ● Significant NMMC (non-messaging mobile content) revenue streams - Hosting of User Generated Content (UGC) - User opted advertising ● Smart Pipe business models allow additional revenue streams and less churn. ● Drive down in cost of laptops and build out of free municipal wireless networks ● Access to mobile email at its infancy - 20 Million worldwide Users (Gartner) - 380 Million worldwide users by 2010 (Gartner) ●Biggest barrier to mobile business email is cost (Harris Interactive) ●Users need better interoperability with Web/PC (Funambol) ●Mobile Downloads (UGC) to rise from 200m to 9B in 2012 (Juniper) ●NMMC $188 B by 2012 (Juniper) ●Dumb-pipe is fastest route to bankruptcy (Juniper)
    4. 4. Market Dynamics Value-Added Services TheCustomer’sData(UGC) PassThroughHost Less More Carriers Dumb Pipe Smart Pipe
    5. 5. It’s All About The Services Game’s Not Over Yet……… And UGC
    6. 6. Solution: Simdesk Mobile Application Services Solution (MASS) Why? We provide truly affordable, next-generation mobile applications for everyone, driving significant revenue from both messaging and new UGC services. Now You Can: • Host Business & Personal UGC (connecting to you, not through you) • Offer The Widest Device Support • Decrease Cost of Delivering Services • Reduce Churn and Increase Stickiness • Provide Access from Mobile, Web and Desktop
    7. 7. Online File / Document Management Push Email, Shared Calendar, Contacts & Notes Virtual Printer Network Groupware Management Mobile Application Services
    8. 8. WebMobile Desktop Anytime, Anywhere, Any Device
    9. 9. Broad Device Support • WAP • J2ME • SyncML • Windows Mobile • Palm
    10. 10. Features Simdesk Intellisync, Good, Visto, Seven Push Email ● ● Calendar Sync ● ● Contacts Sync ● ● Notes Sync ● ● Mobile Tasks Sync ● ● Integration with Native Mobile Device Apps ● ● Private Labeling ● ● Plus Broad Device Support w/o customer backend ● Plus Works with or without Exchange or Domino ● Plus Broad Device Capability ● Plus Web / Desktop Access Software ● Plus Streaming Video From File Store ● Plus Online File Storage For Documents, Photos and Music ● Plus AES 256 Bit Encryption File Transfer & Storage ● Plus Secure File Sharing ● Plus Remote Printing Network ● Plus Outlook Sync ● Plus Advertising Platform through ProMotions ●
    11. 11. Market Landscape Cost to End User ServicesBeyondEmail - Limited to Exchange or Domino Backend only - Email and PIM Only - No Web or Desktop Apps - No Exchange/Domino Backend Required : Works with or without - Push Email and PIM: - File Storage & Sharing - Remote Printing - Cost to Deliver - Only Player w/ Mobile, Web, Desktop Access High Cost Low Cost EmailOnlyEmail,PIM&Files - File Sync, no hosting EmailandPIM
    12. 12. Simdesk MASS™ Platform simdesk.com
    13. 13. Do Your Mobile Services have MASS appeal? Next-generation mobile applications services for the rest us. Driving Revenue Through New Services
    14. 14. Do Your Mobile Services have MASS appeal? Next-generation mobile applications services for the rest us. Driving Revenue Through New Services
    15. 15. Do Your Mobile Services have MASS appeal? Next-generation mobile applications services for the rest us. Driving Revenue Through New Services
    16. 16. Online File / Document Management Push Email, Shared Calendar, Contacts & Notes Virtual Printer Network Groupware Management Mobile Application Services
    17. 17. WebMobile Desktop Anytime, Anywhere, Any Device
    18. 18. Online File / Document Management Push Email, Shared Calendar, Contacts & Notes Virtual Printer Network Groupware Management Mobile Application Services
    19. 19. WebMobile Desktop Anytime, Anywhere, Any Device
    20. 20. Online File / Document Management Push Email, Shared Calendar, Contacts & Notes Virtual Printer Network Groupware Management Mobile Application Services
    21. 21. WebMobile Desktop Anytime, Anywhere, Any Device
    22. 22. Online File / Document Management Push Email, Shared Calendar, Contacts & Notes Virtual Printer Network Groupware Management Mobile Application Services
    23. 23. WebMobile Desktop Anytime, Anywhere, Any Device
    24. 24. Broad Device Support • WAP • J2ME • SyncML • Windows Mobile • Palm
    25. 25. Broad Device Support • WAP • J2ME • SyncML • Windows Mobile • Palm
    26. 26. Broad Device Support • WAP • J2ME • SyncML • Windows Mobile • Palm
    27. 27. Broad Device Support • WAP • J2ME • SyncML • Windows Mobile • Palm
    28. 28. Broad Device Support • WAP • J2ME • SyncML • Windows Mobile • Palm
    29. 29. Broad Device Support • WAP • J2ME • SyncML • Windows Mobile • Palm
    30. 30. Do Your Mobile Services have MASS appeal? Next-generation mobile applications services for the rest us. Driving Revenue Through New Services
    31. 31. Do Your Mobile Services have MASS appeal? Next-generation mobile applications services for the rest us. Driving Revenue Through New Services

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