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EJERCICIO 1.34 IRWIN 9 EDICIÓN
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The year’s biggest shopping extravaganza is just round the corner. Retailers everywhere are gearing up yet more often than not they overlook an important product discovery strategy – site search and recommendations. So will your customers be able to find what they’re looking for, this holiday season? Getting customers on to your site is just one part of the puzzle – the other is ensuring they are able to find what they need. Anywhere between 30 – 60% of all site visitors will use site search to look for products and if they are not able to find what they are looking for, they can’t buy from you! We are hosting a live webinar on 14th October at 2 PM EDT, where we will give you REAL answers on how to get your eCommerce site search and recommendations holiday season ready, so that you can maximize your conversions and profits. Through this webinar you'll learn: Some of the key metrics you need to optimize – top search queries, Search keywords, etc. Best practices on optimizing autocomplete, search results layout and ‘searchandising’ to enhance product discovery. Augmenting product recommendations on your site to show the right product, in the right manner and the right time – effectuate effective up-sell and cross-sell strategies through product recommendations. Register today http://bit.ly/1R75bXI
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Irwin 9e 1 37
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EJERCICIO 1.34 IRWIN 9 EDICIÓN
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Mr Don MacLellan CV Ver 2
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You know how users are now so accustomed to a great search experience, all thanks to search engine pioneers such as Google. Users now expect the same search experience everywhere and eCommerce is no exception. But just like Google search has had an evolution, so did site search on eCommerce, and its future is bright as ever! As a eCommerce retailer you should know why site search is so important to your business. [Hint: customers are now searching more than ever, and those who search are likely to convert more – almost 3 times!] We invite you to join us for an informative webinar session where we take you through the journey of the evolution of site search from a technology and usability standpoint; the current state of site search and what it holds for the future of eCommerce, and to you! Register: bit.ly/1E39sKf
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