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JONATHAN BROOKS
TRANSIT MOBILITY PROGRAM
TEXAS A&M TRANSPORTATION INSTITUTE
[WORK IN PROGRESS]
STATE PLANNING & RESEARCH PROGRAM
ACKNOWLEDGEMENTS:
2
3
Focus on 3 corridors
• I-45 North
• US-59 South
• US-290
Current Journey to Work
 80% drove alone
 11% carpooled/vanpooled
 2.4% public transportation
 1.4% walked
 1.9% othe...
Scope of Work & Timeline
 Survey commuters & employers
 Document findings
 H-GAC adjusts incentives/programs
 Follow-u...
Survey Instrument
 English & Spanish
 Online & print (highly accessible)
 103 questions, extensive logic
 ~18 minutes ...
Survey Content
Commute
practices
Follow-up
questions
Employer
policies &
preferences
Awareness of
alternatives
Incentives ...
Outreach
43
Links
Emails
Calls Visits
Flyers
Social
media
8
Response window… 67 Days
9
0
250
500
750
1,000
1,250
1,500
10/2 10/9 10/16 10/23 10/30 11/6 11/13 11/20 11/27 12/4
UsableR...
Survey Participation
10
In other words…
67 days,
167 hits per day
(126 commuters)
(8 employers)
Do the math…
~18 minutes l...
11
92%
8%Desktop/
Laptop
Mobile
The survey had a user-friendly interface.
12
3% 1%
11%
50%
34%
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
84%
13
Commuter Home ZIP Code
Large Non-Random Response
 Observations about responses, not population
 Statistical equivalence,
not inference
14
“I th...
15
You
CommutersEmployers
Findings
“Interesting”
“Action”to
from
16
http://agilekarma.com/2015/02/13/the-importance-of-why-in-leadership-and-agile/
Commuters
Why drive alone?
 Prefer independence, flexibility
 Transit does not work for trip
(too long, no route, etc)
 Need thei...
Why carpool/vanpool?
 Save money
 Use HOV, HOT, managed lanes
 Convenient
 Employer incentive
(especially important fo...
Why transit?
 Avoid traffic
 Don’t have to drive
 Save money
19
Why walk/bike?
 Exercise
 No other way to get to work
 Save money
20
21
percent had
no other viable way to travel
to work if their current way was
not available tomorrow
37
22
percent think roadway
CONSTRUCTION DELAYS will
have most negative impact on
their commute in next five years
47
43 perc...
If it did occur... What are the three ways you
are most likely to change your commute?
23
Adaptation Rank Score
Adjust wor...
24
percent improve
transit (bus/rail), walking, biking
55
“Which of these would be better for the greater
Houston region? ...
25
Disconnect between
respondents interested in
alternatives and
ability or incentives to do so
26
Preferred parking for
carpool/vanpool
percent
available NOW
21
percent Not interested61
percent
NOT available
56
percen...
27
Parking cash-out
percent
available NOW
2
percent Not interested58
percent
NOT available
83
percent Not sure15
percent V...
28
Alternative work
schedule
percent
available NOW
37
percent Not interested25
percent
NOT available
59
percent Not sure17...
29
Telecommute or
Telework
percent Not interested21
percent
NOT available
Jobs conducive
57
percent Not sure16
percent VER...
30
What are the three most important reasons you
telecommute some of the time?
Reason Rank
Convenient 1
Avoid traffic 2
I ...
How much would the following
incentives motivate YOU to consider
commute alternatives?
31
1No extra motivation
5Much more ...
32
only used
alternative(s)
drove
alone
drove & used
alternative(s)
NuRide website rewards
(e.g., store coupons)
2.05 1.46...
only used
alternative(s)
drove
alone
drove & used
alternative(s)
Transit closer to me 2.84 2.79 3.07
Better/easier access ...
34
What are the key challenges the greater Houston
area needs to address to improve commuting?
[full comments]
http://www....
35
What are the key challenges the greater Houston
area needs to address to improve commuting?
http://www.wordle.net/
[res...
What are the three best ways to reach you
with information about commute alternatives?
36
Communication method Rank Score
...
37
http://agilekarma.com/2015/02/13/the-importance-of-why-in-leadership-and-agile/
Employers
38
percent do
not currently provide
commuters with benefits or
information relative commuting
57
Companies providing
benefits/incentives do so to…
39
Reduce
Parking
Demand
Retain
Employees
Reduce
Employee
Stress
40
percent60 Agree
“Government and non-profit
organizations should offer programs
and incentives to facilitate commuters
u...
41
percent65 Agree
“Businesses should provide programs
and incentives to facilitate employees
using a commute mode other t...
Employers should lead providing…
 Alternative work schedules (60%)
 Telecommute, telework programs (52%)
 Preferred par...
Benefits to Region…
Reduced
traffic
congestion
Reduced
family
expenses
Improved air
quality
43
44
You
CommutersEmployers
Findings
“Interesting”
“Action”to
from
GHCommutes (.org, .com)
45
http://tonyisabella.blogspot.com/2015/01/work-in-progress.html
Resource
for
you
QUESTIONS?
Jonathan Brooks
Email J-brooks@ttimail.tamu.edu
Phone 713.613.9206
https://c1.staticflickr.com/7/6127/603698999...
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Broad Summary of Commuter Preferences, GHCommutes.org

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The slideshow documents commuter preferences in greater Houston with a broad brush. The information is from www.ghcommutes.org. The website documents a study of commuter and employer transportation preferences in the greater Houston region of Texas. Houston has three of Texas’ most congested highway corridors: IH-45 North, US-59 South, and US-290. Efforts to reduce the number of single occupancy vehicles on roadways is critical due to current congestion, population growth, and planned major roadway construction. Texas A&M Transportation Institute researchers collected more than 10,000 survey responses to ascertain current practices and preferences of both employers and commuters. Visit the site to learn more

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Broad Summary of Commuter Preferences, GHCommutes.org

  1. 1. JONATHAN BROOKS TRANSIT MOBILITY PROGRAM TEXAS A&M TRANSPORTATION INSTITUTE [WORK IN PROGRESS]
  2. 2. STATE PLANNING & RESEARCH PROGRAM ACKNOWLEDGEMENTS: 2
  3. 3. 3 Focus on 3 corridors • I-45 North • US-59 South • US-290
  4. 4. Current Journey to Work  80% drove alone  11% carpooled/vanpooled  2.4% public transportation  1.4% walked  1.9% other means  3.5% worked at home 4 Source: US Census, 2009-2013 ACS Houston-The Woodlands-Sugar Land MSA 9% of survey respondents telecommute sometimes
  5. 5. Scope of Work & Timeline  Survey commuters & employers  Document findings  H-GAC adjusts incentives/programs  Follow-up with commuter panel  Use other data to measure trends 5 2014 2015 2016
  6. 6. Survey Instrument  English & Spanish  Online & print (highly accessible)  103 questions, extensive logic  ~18 minutes long 6
  7. 7. Survey Content Commute practices Follow-up questions Employer policies & preferences Awareness of alternatives Incentives Change Communication Demographics 7
  8. 8. Outreach 43 Links Emails Calls Visits Flyers Social media 8
  9. 9. Response window… 67 Days 9 0 250 500 750 1,000 1,250 1,500 10/2 10/9 10/16 10/23 10/30 11/6 11/13 11/20 11/27 12/4 UsableResponses Partial Complete
  10. 10. Survey Participation 10 In other words… 67 days, 167 hits per day (126 commuters) (8 employers) Do the math… ~18 minutes length = 146,000 minutes or 2,440 hours or 304 workdays 9,747 total 7,249 complete (74%) 1,196 partial (12%) 1,302 unusable (14%) 9,980 Hits on Survey 233 total 213 complete 20 partial Commuters Employers
  11. 11. 11 92% 8%Desktop/ Laptop Mobile
  12. 12. The survey had a user-friendly interface. 12 3% 1% 11% 50% 34% Strongly disagree Disagree Neutral Agree Strongly agree 84%
  13. 13. 13 Commuter Home ZIP Code
  14. 14. Large Non-Random Response  Observations about responses, not population  Statistical equivalence, not inference 14 “I think…” instead of “I represent 300 commuters”
  15. 15. 15 You CommutersEmployers Findings “Interesting” “Action”to from
  16. 16. 16 http://agilekarma.com/2015/02/13/the-importance-of-why-in-leadership-and-agile/ Commuters
  17. 17. Why drive alone?  Prefer independence, flexibility  Transit does not work for trip (too long, no route, etc)  Need their vehicle during the day 17
  18. 18. Why carpool/vanpool?  Save money  Use HOV, HOT, managed lanes  Convenient  Employer incentive (especially important for vanpool) 18
  19. 19. Why transit?  Avoid traffic  Don’t have to drive  Save money 19
  20. 20. Why walk/bike?  Exercise  No other way to get to work  Save money 20
  21. 21. 21 percent had no other viable way to travel to work if their current way was not available tomorrow 37
  22. 22. 22 percent think roadway CONSTRUCTION DELAYS will have most negative impact on their commute in next five years 47 43 percent thought FUEL PRICES over $5… 10 percent thought POOR ECONOMY…
  23. 23. If it did occur... What are the three ways you are most likely to change your commute? 23 Adaptation Rank Score Adjust work schedule, days/hours 1 7,561 Purchase a more fuel-efficient car 2 4,710 Telecommute more 3 4,540 Find work closer to home 4 4,462 Take transit (bus/rail) more 5 4,415 Move closer to work and/or move sooner 6 3,191 Join a carpool 7 2,683 Join a vanpool 8 2,481 Bicycle or walk more 9 1,571
  24. 24. 24 percent improve transit (bus/rail), walking, biking 55 “Which of these would be better for the greater Houston region? Spending taxpayer money to…” percent expand or build new highways31 percent maintain existing highways14
  25. 25. 25 Disconnect between respondents interested in alternatives and ability or incentives to do so
  26. 26. 26 Preferred parking for carpool/vanpool percent available NOW 21 percent Not interested61 percent NOT available 56 percent Not sure18 percent VERY interested21 motivator? percent Do not know 23
  27. 27. 27 Parking cash-out percent available NOW 2 percent Not interested58 percent NOT available 83 percent Not sure15 percent VERY interested27 motivator? percent Do not know 15
  28. 28. 28 Alternative work schedule percent available NOW 37 percent Not interested25 percent NOT available 59 percent Not sure17 percent VERY interested58 motivator? percent Do not know 4
  29. 29. 29 Telecommute or Telework percent Not interested21 percent NOT available Jobs conducive 57 percent Not sure16 percent VERY interested63 motivator? percent Does not apply (job not conducive) 22 percent available NOW 21
  30. 30. 30 What are the three most important reasons you telecommute some of the time? Reason Rank Convenient 1 Avoid traffic 2 I just want to 3 What are three reasons you would like the opportunity to telecommute some of the time? Reason Rank Avoid traffic 1 Save money 2 Convenient 3 Active telecommute teleworkers Commuters interested in telecommute
  31. 31. How much would the following incentives motivate YOU to consider commute alternatives? 31 1No extra motivation 5Much more motivation to
  32. 32. 32 only used alternative(s) drove alone drove & used alternative(s) NuRide website rewards (e.g., store coupons) 2.05 1.46 1.82 Lower car insurance cost 3.29 2.84 3.48 Tax benefits, cost assistance 3.09 2.59 3.22 Prize drawings 2.16 1.61 2.01 Lower tolls on HOV etc. lanes 2.67 2.52 2.98 Reward for giving up parking space 2.27 1.77 2.34 Free or discounted monthly transit pass 3.18 2.23 3.05 1No extra motivation 5Much more motivationtoFINANCIAL related Commuters who…
  33. 33. only used alternative(s) drove alone drove & used alternative(s) Transit closer to me 2.84 2.79 3.07 Better/easier access to park & ride 2.37 1.98 2.42 More reliable transit service 2.82 2.26 2.73 Help finding dependable car or vanpoolers 1.99 1.84 1.95 Better, safer bike routes with amenities 1.94 1.70 1.86 Better, safer walking routes 2.01 1.65 1.87 More information and awareness materials 1.76 1.58 1.64 Employer allowing alternative work schedule 2.85 2.69 2.96 33 OTHER related Commuters who… 1No extra motivation 5Much more motivationto
  34. 34. 34 What are the key challenges the greater Houston area needs to address to improve commuting? [full comments] http://www.wordle.net/
  35. 35. 35 What are the key challenges the greater Houston area needs to address to improve commuting? http://www.wordle.net/ [response tags]
  36. 36. What are the three best ways to reach you with information about commute alternatives? 36 Communication method Rank Score Email 1 8,937 Through my employer 2 7,850 Roadside signs, billboards 3 4,408 Website(s) 4 4,235 Television 5 4,228 Radio 6 3,570 Social websites (Facebook, Twitter) 7 3,382 By mail 8 2,464 Newspaper 9 1,290 Posters 10 566 Telephone hotline 11 252
  37. 37. 37 http://agilekarma.com/2015/02/13/the-importance-of-why-in-leadership-and-agile/ Employers
  38. 38. 38 percent do not currently provide commuters with benefits or information relative commuting 57
  39. 39. Companies providing benefits/incentives do so to… 39 Reduce Parking Demand Retain Employees Reduce Employee Stress
  40. 40. 40 percent60 Agree “Government and non-profit organizations should offer programs and incentives to facilitate commuters using a commute mode other than driving alone.”
  41. 41. 41 percent65 Agree “Businesses should provide programs and incentives to facilitate employees using a commute mode other than driving alone.”
  42. 42. Employers should lead providing…  Alternative work schedules (60%)  Telecommute, telework programs (52%)  Preferred parking for carpools/vanpools (47%)  Information, increasing awareness (45%)  Pre-tax transit, carpool or vanpool subsidy deducted from paycheck (45%) 42
  43. 43. Benefits to Region… Reduced traffic congestion Reduced family expenses Improved air quality 43
  44. 44. 44 You CommutersEmployers Findings “Interesting” “Action”to from
  45. 45. GHCommutes (.org, .com) 45 http://tonyisabella.blogspot.com/2015/01/work-in-progress.html Resource for you
  46. 46. QUESTIONS? Jonathan Brooks Email J-brooks@ttimail.tamu.edu Phone 713.613.9206 https://c1.staticflickr.com/7/6127/6036989993_71e02b95b4.jpg 46 VISIT WWW.GHCOMMUTES.ORG

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