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SAP Hybris Digital Asset
Management by OpenText
OpenText Confidential. ©2017 All Rights Reserved. 2
The average person sees
between 240 and 20,000 brand
images a day
From a study in 2000 by Yankelvich research
OpenText Confidential. ©2017 All Rights Reserved. 3
Marketing messages have
evolved in richness, complexity
and interactivity
OpenText Confidential. ©2017 All Rights Reserved. 4
The number of digital channels
has increased dramatically
each with its own style of
conversation
OpenText Confidential. ©2017 All Rights Reserved. 5
In-store experiences will have
to reflect and support the
customers digital experience
Via Arcticle in brandchannel http://brandchannel.com/2015/11/09/sephora-flash-boutique-110615/
OpenText Confidential. ©2017 All Rights Reserved. 6
Viewers are 85% more likely to
purchase after watching a
product video.
Product videos consistently
produce the highest ROI
Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi
OpenText Confidential. ©2017 All Rights Reserved. 7
Organizations must produce and
manage omni-channel content
that inspires customers not just
shows product imagery
OpenText Confidential. ©2017 All Rights Reserved. 8
Introducing OpenText Digital Asset
Management for SAP® Hybris® Solutions®
Digital Asset Management provides the
backbone for rich omnichannel content and
addresses these business challenges
OpenText Confidential. ©2017 All Rights Reserved. 9
Digital media is the foundation
of the Customer Experience
OpenText Confidential. ©2017 All Rights Reserved. 10
Digital media is expensive to
create and expensive to re-
shoot if you don’t manage and
store the originals effectively.
OpenText Confidential. ©2017 All Rights Reserved. 11
Process management is
required to work with internal
and 3rd part agencies to
manage costs, control usage
rights etc.
OpenText Confidential. ©2017 All Rights Reserved. 12
You cannot use normal search
methods when looking for
assets, flexible metadata is key
OpenText Confidential. ©2017 All Rights Reserved. 13
Distributing digital media in the
appropriate format for the
appropriate omnichannel is not
easy with file sizes approaching
4 TB and numbers of files in the
thousands
OpenText Confidential. ©2017 All Rights Reserved. 14
For today’s responsive devices
upwards of 20 variants of digital
assets may be are required.
Infographic by © 2013 QuartSoft
OpenText Confidential. ©2017 All Rights Reserved. 15
This results in millions of assets
needed to effectively manage
commerce and branding for an
omnichannel world
OpenText Confidential. ©2017 All Rights Reserved. 16
Solution Use Cases
OpenText Digital Asset Management for SAP Hybris
OpenText Confidential. ©2017 All Rights Reserved. 17
CREATE to CONSUME
1
Customer
Experience
Foundation
Digital Assets underpin every stage of the create to
consume process. For a truly successful journey, the assets
must be available, indexed, managed and re-usable and
associated business processes must be invoked to manage
costs, usage rights, agency and studio relationships
OpenText Confidential. ©2017 All Rights Reserved. 18
Product
Branding
Concepts
CREATE to CONSUME
1
Customer
Experience
Foundation
As the product is prototyped, assets and branding concepts
will be developed.
OpenText Confidential. ©2017 All Rights Reserved. 19
Product
Branding
Concepts
Product
Imagery
CREATE to CONSUME
1
Customer
Experience
Foundation
During development of the product, component imagery,
quality assurance information, operational videos will be
created to support the development lifecycle
OpenText Confidential. ©2017 All Rights Reserved. 20
Product
Branding
Concepts
Product
Imagery
Marketing
Images
Brochures
CREATE to CONSUME
1
Customer
Experience
Foundation
During product launch, brochures, HQ studio photoshoots
and assets of many types will be created to be used across
omnichannels including web2print
OpenText Confidential. ©2017 All Rights Reserved. 21
Product
Branding
Concepts
Product
Imagery
Marketing
Images
Brochures
Sales
Collateral
CREATE to CONSUME
1
Customer
Experience
Foundation
When the product is launched, datasheets, product assets,
imagery are delivered on demand to omnichannel sources
in the right format, at the right time and analytics capture
ensures high value assets are identified.
OpenText Confidential. ©2017 All Rights Reserved. 22
Product
Branding
Concepts
Product
Imagery
Marketing
Images
Brochures
Sales
Collateral
Product
Videos
CREATE to CONSUME
1
Customer
Experience
Foundation
Product videos, how to guides, advertising, multimedia are
all required to ensure customer adoption, support and
enable customer advocacy.
OpenText Confidential. ©2017 All Rights Reserved. 23
2
Omnichannel
Commerce
Easy for sales to
communicate brand material
and collateral
integrate all digital and physical
customer touchpoints onto a single,
robust platform
Create a single source of truth
that ensures content consistency
across all sales and service
channels
Grow and expand your
business with a platform
that scales with you
Real-time understanding of
asset availability, rights and
usage conditions
Deliver contextual customer
experiences and unify
processes to succeed in
today’s digital economy.
Marketing
Legal Dept.
Strategic
Marketing
Field
Marketing
Business
Development
PR
Marketing
Services
Sales
Digital Asset
Management
OpenText Confidential. ©2017 All Rights Reserved. 24
Easy for sales to
communicate brand
material and collateral
Single system provides global
visibility over all marketing
assets, rights and usage
Integrated campaign and
digital asset management
process/support
Real-time collaboration with all
parties involved in asset
production
Real-time understanding of
asset availability, rights and
usage conditions
Deliver integrated campaigns
for multiple products and
regions simultaneously
Marketing
Services
Consumers
Creative
Sales/Business Dev/
Field Marketing
PR/
Marketing
Legal Dept.
Channels
to Market
Marketing
Agencies
Strategic
Marketing Partners
Content Owners
3
Digital and
Brand
Management
OpenText Confidential. ©2017 All Rights Reserved. 25
OpenText delivers the content
foundation for SAP® Hybris®
commerce and marketing
OpenText Confidential. ©2017 All Rights Reserved. 26
OpenText Digital Asset Management for SAP
Solutions
Provides measurable performance benefits and
cost savings
OpenText Confidential. ©2017 All Rights Reserved. 27
Streamline the ingestion of
2500 media images per
day
Supporting a £1 billion per
year omnichannel
commerce solution
Removed manual
distribution costs
Saved $0000’s in costly
reshoots
100% improvement in
brand consistency
Customer Benefits
85% time saved searching
for digital asset content
OpenText Confidential. ©2017 All Rights Reserved. 28
Digital Asset Management value drivers across the
enterprise
Increase brand
equity
Reduce re-creation
and duplication of
media assets
Speed time to
market
Increase
collaboration with
external partners
Reduce agency
fees
Adhere to asset
rights obligations
Marketing
Reduce the time it
takes to include
brand assets in
promotional
materials
Reduce the effort
to produce multi-
channel delivery of
product
information
Increase accuracy
of information
Sales
Reduce storage
and hardware
costs
Reduce
maintenance fees
Reduce
application
development costs
Reduce overall
administrative
burden
Control bandwidth
usage across the
networks
Information
Technology
Adhere to
asset rights
obligations
Provide
searchable
repository
when
eDiscovery
needs arise
Reduce effort
for regulatory
compliance
Legal
Automate digital
assets
management and
processing
Provide users with
content ready for
omnichannel
delivery
Quickly locate rich
media content
Ensure access to
only approved
content and
confirmed usage
rights
Commerce
OpenText Confidential. ©2017 All Rights Reserved. 29
Information processing Information Management Information Delivery
Vendor Invoice Management
& ICC
Business Center
Digital Documents (Hybris)
Document Presentment
Information governance
Extended ECM (SAP,
SuccessFactors, Sharepoint,
Govt)
Employee File
Management
Digital Asset
Management
Archiving and Document
Access
Cloud | On Premise | S/4HANA Supported
SAP S/4HANA | SAP Ariba Solutions | SAP Hybris Solutions | SAP SuccessFactors Solutions | Microsoft
OpenText Solutions for SAP
OpenText Confidential. ©2017 All Rights Reserved. 30
opentext.com
@opentext, @jon_beardsley
facebook.com/opentext
linkedin.com/company/opentext
Thank you
Images from UnSplash.com

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OpenText Digital Asset Management for SAP

  • 1. SAP Hybris Digital Asset Management by OpenText
  • 2. OpenText Confidential. ©2017 All Rights Reserved. 2 The average person sees between 240 and 20,000 brand images a day From a study in 2000 by Yankelvich research
  • 3. OpenText Confidential. ©2017 All Rights Reserved. 3 Marketing messages have evolved in richness, complexity and interactivity
  • 4. OpenText Confidential. ©2017 All Rights Reserved. 4 The number of digital channels has increased dramatically each with its own style of conversation
  • 5. OpenText Confidential. ©2017 All Rights Reserved. 5 In-store experiences will have to reflect and support the customers digital experience Via Arcticle in brandchannel http://brandchannel.com/2015/11/09/sephora-flash-boutique-110615/
  • 6. OpenText Confidential. ©2017 All Rights Reserved. 6 Viewers are 85% more likely to purchase after watching a product video. Product videos consistently produce the highest ROI Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi
  • 7. OpenText Confidential. ©2017 All Rights Reserved. 7 Organizations must produce and manage omni-channel content that inspires customers not just shows product imagery
  • 8. OpenText Confidential. ©2017 All Rights Reserved. 8 Introducing OpenText Digital Asset Management for SAP® Hybris® Solutions® Digital Asset Management provides the backbone for rich omnichannel content and addresses these business challenges
  • 9. OpenText Confidential. ©2017 All Rights Reserved. 9 Digital media is the foundation of the Customer Experience
  • 10. OpenText Confidential. ©2017 All Rights Reserved. 10 Digital media is expensive to create and expensive to re- shoot if you don’t manage and store the originals effectively.
  • 11. OpenText Confidential. ©2017 All Rights Reserved. 11 Process management is required to work with internal and 3rd part agencies to manage costs, control usage rights etc.
  • 12. OpenText Confidential. ©2017 All Rights Reserved. 12 You cannot use normal search methods when looking for assets, flexible metadata is key
  • 13. OpenText Confidential. ©2017 All Rights Reserved. 13 Distributing digital media in the appropriate format for the appropriate omnichannel is not easy with file sizes approaching 4 TB and numbers of files in the thousands
  • 14. OpenText Confidential. ©2017 All Rights Reserved. 14 For today’s responsive devices upwards of 20 variants of digital assets may be are required. Infographic by © 2013 QuartSoft
  • 15. OpenText Confidential. ©2017 All Rights Reserved. 15 This results in millions of assets needed to effectively manage commerce and branding for an omnichannel world
  • 16. OpenText Confidential. ©2017 All Rights Reserved. 16 Solution Use Cases OpenText Digital Asset Management for SAP Hybris
  • 17. OpenText Confidential. ©2017 All Rights Reserved. 17 CREATE to CONSUME 1 Customer Experience Foundation Digital Assets underpin every stage of the create to consume process. For a truly successful journey, the assets must be available, indexed, managed and re-usable and associated business processes must be invoked to manage costs, usage rights, agency and studio relationships
  • 18. OpenText Confidential. ©2017 All Rights Reserved. 18 Product Branding Concepts CREATE to CONSUME 1 Customer Experience Foundation As the product is prototyped, assets and branding concepts will be developed.
  • 19. OpenText Confidential. ©2017 All Rights Reserved. 19 Product Branding Concepts Product Imagery CREATE to CONSUME 1 Customer Experience Foundation During development of the product, component imagery, quality assurance information, operational videos will be created to support the development lifecycle
  • 20. OpenText Confidential. ©2017 All Rights Reserved. 20 Product Branding Concepts Product Imagery Marketing Images Brochures CREATE to CONSUME 1 Customer Experience Foundation During product launch, brochures, HQ studio photoshoots and assets of many types will be created to be used across omnichannels including web2print
  • 21. OpenText Confidential. ©2017 All Rights Reserved. 21 Product Branding Concepts Product Imagery Marketing Images Brochures Sales Collateral CREATE to CONSUME 1 Customer Experience Foundation When the product is launched, datasheets, product assets, imagery are delivered on demand to omnichannel sources in the right format, at the right time and analytics capture ensures high value assets are identified.
  • 22. OpenText Confidential. ©2017 All Rights Reserved. 22 Product Branding Concepts Product Imagery Marketing Images Brochures Sales Collateral Product Videos CREATE to CONSUME 1 Customer Experience Foundation Product videos, how to guides, advertising, multimedia are all required to ensure customer adoption, support and enable customer advocacy.
  • 23. OpenText Confidential. ©2017 All Rights Reserved. 23 2 Omnichannel Commerce Easy for sales to communicate brand material and collateral integrate all digital and physical customer touchpoints onto a single, robust platform Create a single source of truth that ensures content consistency across all sales and service channels Grow and expand your business with a platform that scales with you Real-time understanding of asset availability, rights and usage conditions Deliver contextual customer experiences and unify processes to succeed in today’s digital economy. Marketing Legal Dept. Strategic Marketing Field Marketing Business Development PR Marketing Services Sales Digital Asset Management
  • 24. OpenText Confidential. ©2017 All Rights Reserved. 24 Easy for sales to communicate brand material and collateral Single system provides global visibility over all marketing assets, rights and usage Integrated campaign and digital asset management process/support Real-time collaboration with all parties involved in asset production Real-time understanding of asset availability, rights and usage conditions Deliver integrated campaigns for multiple products and regions simultaneously Marketing Services Consumers Creative Sales/Business Dev/ Field Marketing PR/ Marketing Legal Dept. Channels to Market Marketing Agencies Strategic Marketing Partners Content Owners 3 Digital and Brand Management
  • 25. OpenText Confidential. ©2017 All Rights Reserved. 25 OpenText delivers the content foundation for SAP® Hybris® commerce and marketing
  • 26. OpenText Confidential. ©2017 All Rights Reserved. 26 OpenText Digital Asset Management for SAP Solutions Provides measurable performance benefits and cost savings
  • 27. OpenText Confidential. ©2017 All Rights Reserved. 27 Streamline the ingestion of 2500 media images per day Supporting a £1 billion per year omnichannel commerce solution Removed manual distribution costs Saved $0000’s in costly reshoots 100% improvement in brand consistency Customer Benefits 85% time saved searching for digital asset content
  • 28. OpenText Confidential. ©2017 All Rights Reserved. 28 Digital Asset Management value drivers across the enterprise Increase brand equity Reduce re-creation and duplication of media assets Speed time to market Increase collaboration with external partners Reduce agency fees Adhere to asset rights obligations Marketing Reduce the time it takes to include brand assets in promotional materials Reduce the effort to produce multi- channel delivery of product information Increase accuracy of information Sales Reduce storage and hardware costs Reduce maintenance fees Reduce application development costs Reduce overall administrative burden Control bandwidth usage across the networks Information Technology Adhere to asset rights obligations Provide searchable repository when eDiscovery needs arise Reduce effort for regulatory compliance Legal Automate digital assets management and processing Provide users with content ready for omnichannel delivery Quickly locate rich media content Ensure access to only approved content and confirmed usage rights Commerce
  • 29. OpenText Confidential. ©2017 All Rights Reserved. 29 Information processing Information Management Information Delivery Vendor Invoice Management & ICC Business Center Digital Documents (Hybris) Document Presentment Information governance Extended ECM (SAP, SuccessFactors, Sharepoint, Govt) Employee File Management Digital Asset Management Archiving and Document Access Cloud | On Premise | S/4HANA Supported SAP S/4HANA | SAP Ariba Solutions | SAP Hybris Solutions | SAP SuccessFactors Solutions | Microsoft OpenText Solutions for SAP
  • 30. OpenText Confidential. ©2017 All Rights Reserved. 30 opentext.com @opentext, @jon_beardsley facebook.com/opentext linkedin.com/company/opentext Thank you Images from UnSplash.com

Editor's Notes

  1. From a study in 2000 by Yankelvich research
  2. Conversation Prism by Brian Solis & JESS3
  3. Via Arcticle in brandchannel http://brandchannel.com/2015/11/09/sephora-flash-boutique-110615/
  4. Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi
  5. eCommerce sites are no longer simply online galleries or displays for brick & mortar shops, nor are they a means to a transaction; they have become a place people go to learn, be inspired and be immersed into a brand’s universe. Find a monster image (the drink)
  6. Add myo OTMM image (ie the librayr)
  7. Commerce / Hybris Marketing / ERP or xECM
  8. Capitals or not after the first letter in each box
  9. What drives the key stakeholders and how digital asset management helps each of these may not be self evident here, but as we cover the solution in detail you will see that each stakeholder has a different perspective for some it is an increase in productivity for others a decrease in cost and for others an increase in market awareness or an increase in revenue and so on.