OpenText Digital Asset Management for SAP

1. SAP Hybris Digital Asset Management by OpenText

5. OpenText Confidential. ©2017 All Rights Reserved. 5 In-store experiences will have to reflect and support the customers digital experience Via Arcticle in brandchannel http://brandchannel.com/2015/11/09/sephora-flash-boutique-110615/

6. OpenText Confidential. ©2017 All Rights Reserved. 6 Viewers are 85% more likely to purchase after watching a product video. Product videos consistently produce the highest ROI Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi

8. OpenText Confidential. ©2017 All Rights Reserved. 8 Introducing OpenText Digital Asset Management for SAP® Hybris® Solutions® Digital Asset Management provides the backbone for rich omnichannel content and addresses these business challenges

13. OpenText Confidential. ©2017 All Rights Reserved. 13 Distributing digital media in the appropriate format for the appropriate omnichannel is not easy with file sizes approaching 4 TB and numbers of files in the thousands

17. OpenText Confidential. ©2017 All Rights Reserved. 17 CREATE to CONSUME 1 Customer Experience Foundation Digital Assets underpin every stage of the create to consume process. For a truly successful journey, the assets must be available, indexed, managed and re-usable and associated business processes must be invoked to manage costs, usage rights, agency and studio relationships

18. OpenText Confidential. ©2017 All Rights Reserved. 18 Product Branding Concepts CREATE to CONSUME 1 Customer Experience Foundation As the product is prototyped, assets and branding concepts will be developed.

19. OpenText Confidential. ©2017 All Rights Reserved. 19 Product Branding Concepts Product Imagery CREATE to CONSUME 1 Customer Experience Foundation During development of the product, component imagery, quality assurance information, operational videos will be created to support the development lifecycle

20. OpenText Confidential. ©2017 All Rights Reserved. 20 Product Branding Concepts Product Imagery Marketing Images Brochures CREATE to CONSUME 1 Customer Experience Foundation During product launch, brochures, HQ studio photoshoots and assets of many types will be created to be used across omnichannels including web2print

21. OpenText Confidential. ©2017 All Rights Reserved. 21 Product Branding Concepts Product Imagery Marketing Images Brochures Sales Collateral CREATE to CONSUME 1 Customer Experience Foundation When the product is launched, datasheets, product assets, imagery are delivered on demand to omnichannel sources in the right format, at the right time and analytics capture ensures high value assets are identified.

22. OpenText Confidential. ©2017 All Rights Reserved. 22 Product Branding Concepts Product Imagery Marketing Images Brochures Sales Collateral Product Videos CREATE to CONSUME 1 Customer Experience Foundation Product videos, how to guides, advertising, multimedia are all required to ensure customer adoption, support and enable customer advocacy.

23. OpenText Confidential. ©2017 All Rights Reserved. 23 2 Omnichannel Commerce Easy for sales to communicate brand material and collateral integrate all digital and physical customer touchpoints onto a single, robust platform Create a single source of truth that ensures content consistency across all sales and service channels Grow and expand your business with a platform that scales with you Real-time understanding of asset availability, rights and usage conditions Deliver contextual customer experiences and unify processes to succeed in today’s digital economy. Marketing Legal Dept. Strategic Marketing Field Marketing Business Development PR Marketing Services Sales Digital Asset Management

24. OpenText Confidential. ©2017 All Rights Reserved. 24 Easy for sales to communicate brand material and collateral Single system provides global visibility over all marketing assets, rights and usage Integrated campaign and digital asset management process/support Real-time collaboration with all parties involved in asset production Real-time understanding of asset availability, rights and usage conditions Deliver integrated campaigns for multiple products and regions simultaneously Marketing Services Consumers Creative Sales/Business Dev/ Field Marketing PR/ Marketing Legal Dept. Channels to Market Marketing Agencies Strategic Marketing Partners Content Owners 3 Digital and Brand Management

27. OpenText Confidential. ©2017 All Rights Reserved. 27 Streamline the ingestion of 2500 media images per day Supporting a £1 billion per year omnichannel commerce solution Removed manual distribution costs Saved $0000’s in costly reshoots 100% improvement in brand consistency Customer Benefits 85% time saved searching for digital asset content

28. OpenText Confidential. ©2017 All Rights Reserved. 28 Digital Asset Management value drivers across the enterprise Increase brand equity Reduce re-creation and duplication of media assets Speed time to market Increase collaboration with external partners Reduce agency fees Adhere to asset rights obligations Marketing Reduce the time it takes to include brand assets in promotional materials Reduce the effort to produce multi- channel delivery of product information Increase accuracy of information Sales Reduce storage and hardware costs Reduce maintenance fees Reduce application development costs Reduce overall administrative burden Control bandwidth usage across the networks Information Technology Adhere to asset rights obligations Provide searchable repository when eDiscovery needs arise Reduce effort for regulatory compliance Legal Automate digital assets management and processing Provide users with content ready for omnichannel delivery Quickly locate rich media content Ensure access to only approved content and confirmed usage rights Commerce

29. OpenText Confidential. ©2017 All Rights Reserved. 29 Information processing Information Management Information Delivery Vendor Invoice Management & ICC Business Center Digital Documents (Hybris) Document Presentment Information governance Extended ECM (SAP, SuccessFactors, Sharepoint, Govt) Employee File Management Digital Asset Management Archiving and Document Access Cloud | On Premise | S/4HANA Supported SAP S/4HANA | SAP Ariba Solutions | SAP Hybris Solutions | SAP SuccessFactors Solutions | Microsoft OpenText Solutions for SAP

OpenText Digital Asset Management for SAP

You are reading a preview.

Check these out next

OpenText Digital Asset Management for SAP

More Related Content

Slideshows for you (20)

Viewers also liked (8)

Similar to OpenText Digital Asset Management for SAP (20)

Recently uploaded (20)