Be the first to like this
North American: brands, advertising agencies, marketing professors, brand gurus, and celebrities have been most successful in dominating Global rankings. As a by-product of this, literature frequently refracts branding thought and practise through a English(US) and Christian lens, even if unintended. In this article, I highlight an optical phenomenon present and a rainbow of religious pluralism.
My argument is that future competitive advantage will result from authentic brands that resonate with more of the attributes of different religions explicitly from guiding first principles.
Furthermore, this has to be about appraising the implications of introducing different religions into branding as theory, as opposed to an upstream consumer targeting and advertising practise.