Presentation of Successful SEM Campaign

1,133 views

Published on

Wondering how SEM works, and how to create a successful campaign? Feel free to get a few pointers in the slideshow.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,133
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Presentation of Successful SEM Campaign

  1. 1. Considering implementing<br />paid search (SEM) <br />in your online marketing mix?<br />
  2. 2. What is PaidSearch (SEM)?<br />PaidSearch<br />(SEM)<br />
  3. 3. But are you still wondering<br />how to implement <br />a successful campaign?<br />
  4. 4. The next few slides will give a <br />brief and general<br />introduction to the development of <br />a successful SEM campaign<br />
  5. 5. Initial Stage<br /><ul><li> Development of Keywords across all catagories of the Homepage
  6. 6. Implementation of Google Analytics
  7. 7. Calculation of Cost per Lead (CPL)</li></li></ul><li>CampaignRunning<br />Eachkeyword and AdGroupgeneratesdifferentresults:<br />Somebelow Max CPL, othersabove!<br />
  8. 8. Interpreting the Data<br />When you have enough and representative data:<br />Keywords and AdGroups which are generating undesirable <br />expensive Leads or no Leads at all, are identified !<br />
  9. 9. Optimizing the Campaign<br />Keywords and AdGroups which are not generating Leads at the <br />desired cost price, should be paused.<br />The campaign is now delivering cheap and relevant Leads!<br />
  10. 10. Hopefully these slides gave you <br />a general idea of the concept <br />behind SEM!<br />
  11. 11. Otherwisefeelfree to give us a call<br />
  12. 12. Founded in 2008.<br />A Search Marketing Agency withfocuson relevant online marketing and tracking.<br />STIFTERNE AF LEADWIRE HAR VUNDET:<br /><ul><li> DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2006, FLYBILLET.DK
  13. 13. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2007, FLYBILLET.DK
  14. 14. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2008, WUPTI.COM
  15. 15. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2009, BRUUN-RASMUSSEN.DK</li></ul>FDIM<br />
  16. 16. OurOtherCompetences<br />Facebookadvertising & Facebookapplications<br />Email-marketing<br />Google Adwords & <br />SearchEngineOptimisation<br />Design and programming of corporate blogs<br />Banner Production & Banner Marketing<br />Tracking, etc. Google Analytics & Omniture<br />

×