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This presentation tells the story of how taking a self-published expensive book to a "legitimate" publisher resulted in the loss of a consulting and seminar business. It outlines the revenue impact with two examples and concludes with advice to build, nurture and protect your contact list.
Originally published by Jon Turino Marketing + Connections. Recently delivered at Portland Connect 7-Year Anniversary event.
This presentation is available with narration at https://youtu.be/LSsal7LQPC4