Predicting the evolutionof digital rights, digital objects, anddigital rights management languages.                      J...
When worlds collideBiologization         Virtualization                           representationthe ability     Digital   ...
The Virtualization of Money
Fee for Service predates Exchange
Barter:exchange of things for things
Evolution of Money                 Negotiable Scarce                 Commodities …       Weighable Scarce       Commoditie...
From Silver Certificates …
…to Good Faith
The Virtualization of Money: no problem!(If you can count on the constant  vigilance and full force of the most  powerful ...
Increasingly, it’sdigital documents for digital documents                                       Digital                   ...
The Virtualization of Information Products              A similar story.
On the other hand…What about biology?
Two Meaningsof Publishing1. Disseminationof Information Processes:the economy of ecologyand the wealth of notions 2. Manuf...
Self-propagating information media• Self-reproducing machines• Digital Media• Writing• Speech• Memes• Nervous Systems     ...
Information is not a thing.• Some patterns dont just move from  place to place.  – They reproduce  – They spread  – They e...
Digital Media and Me
Superdistribution: the Early Days         1990(Specialized Hardware)                              1992                    ...
Context-sensitivity
Future of Superdistribution:                More Virtual•   Non-currency remuneration (OMA tokens?)
Tracking Redistribution: Why?
Future of Superdistribution:              More Viral:Tracking and compensating re-distribution• Compensation for Redistrib...
Future of Superdistribution              M              More Viral:Tracking and compensating re-distribution
Tracking Redistribution: How?
Personal Information Trust• Privacy Problem   – Tracking data are personal data   – Privacy rights are weakly defined• Sol...
Personal Information Trust• Because Value of Personal Information is synergistic:   – Each bit is more valuable with other...
Privacy ChallengesCan we assert rights over..  – Tracking data?     • Where?         – In the transferred objects?        ...
Adaptation by Natural Selection              •   Reproduction              •   Mutation              •   Inheritance      ...
ChallengeIs it possible to assert rights over  – documents that are intended to    change…    • randomly ?    • In a direc...
Thank You!
Odrl prez schull
Odrl prez schull
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Odrl prez schull

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2nd International Open Digital Rights Language Workshop,
Lisbon, Portugal, July 2005.

Scholarly Paper available at
http://odrl.net/workshop2005/program/paper-schull.pdf

Jonathan Schull shared his long-standing knowledge about the evolution of digital goods, i.e. the virtualisation of the world and his visions for the future. He makes the very striking connection between the virtualisation of money and now, a few years later, the virtualisation of digital goods or information products.

From his experience of the early days of superdistribution and the observation how digital rights management technology has evolved, today he encourages distribution of content and copying of content rather than locking it in with strong security means, such as some of the current DRM technology. This approach keeps customers away from digital goods, Schull stated. He suggests to track superdistribution activities and to reward users who actively redistribute content, a concept that the OMA Version 2.0 specification already offers. He also sees the need to formulate rights that are valid downstream, i.e. rights that apply to the customer’s customer. The ODRL Version 2.0 model allows for such downstream rights with the “Next Rights” concept and thus, it seems the technical means are available for a slightly different approach to DRM.

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  • Odrl prez schull

    1. 1. Predicting the evolutionof digital rights, digital objects, anddigital rights management languages. Jonathan Schull, Associate Professor, Information Technology, Rochester Institute of Technology
    2. 2. When worlds collideBiologization Virtualization representationthe ability Digital in purelyto disembodiedreproduce, Rights bits.spread, Managementand evolve.
    3. 3. The Virtualization of Money
    4. 4. Fee for Service predates Exchange
    5. 5. Barter:exchange of things for things
    6. 6. Evolution of Money Negotiable Scarce Commodities … Weighable Scarce Commodities Authenticatable and therefore Countable
    7. 7. From Silver Certificates …
    8. 8. …to Good Faith
    9. 9. The Virtualization of Money: no problem!(If you can count on the constant vigilance and full force of the most powerful political and military forces in the history of mankind.)
    10. 10. Increasingly, it’sdigital documents for digital documents Digital Rights Management (for money) is a done deal.
    11. 11. The Virtualization of Information Products A similar story.
    12. 12. On the other hand…What about biology?
    13. 13. Two Meaningsof Publishing1. Disseminationof Information Processes:the economy of ecologyand the wealth of notions 2. Manufacturing of Information Products: the economy of things and the wealth of nations
    14. 14. Self-propagating information media• Self-reproducing machines• Digital Media• Writing• Speech• Memes• Nervous Systems and Imitation• Viruses and Cells• DNA• RNA• Protocells
    15. 15. Information is not a thing.• Some patterns dont just move from place to place. – They reproduce – They spread – They evolve.
    16. 16. Digital Media and Me
    17. 17. Superdistribution: the Early Days 1990(Specialized Hardware) 1992 (All Software) 1994 (Metered Usage)
    18. 18. Context-sensitivity
    19. 19. Future of Superdistribution: More Virtual• Non-currency remuneration (OMA tokens?)
    20. 20. Tracking Redistribution: Why?
    21. 21. Future of Superdistribution: More Viral:Tracking and compensating re-distribution• Compensation for Redistribution• Can ODRL specify rights for re-distributors?
    22. 22. Future of Superdistribution M More Viral:Tracking and compensating re-distribution
    23. 23. Tracking Redistribution: How?
    24. 24. Personal Information Trust• Privacy Problem – Tracking data are personal data – Privacy rights are weakly defined• Solution? – Help subjects of tracking data • exploit value, • preserve privacy Anonymized, Temporalized Consumer Mark Marketer #12345.678 ? ! Mark Dear 12345, Dear Connie, Marketer … … Sincerely, Mark Marketer Connie Sincerely, Mark Marketer Consumer Dear Mark, Dear Mark, … … Sincerely, Connie Sincerely, 12345
    25. 25. Personal Information Trust• Because Value of Personal Information is synergistic: – Each bit is more valuable with other bits – Because only the consumer can combine bits… …consumer controls usage, reaps benefits – The PIT and consumer can profit… …by purchasing data from 3rd parties. • 3rd parties would get better prices from the PIT than from spammers. • Marketers would get more value from the PIT than from black market data M mongers.
    26. 26. Privacy ChallengesCan we assert rights over.. – Tracking data? • Where? – In the transferred objects? – Via the transaction system? – Both? » Tracking data will often of most value to the content T creator – Data generated by information transactions • between and among individuals and marketers? b – Conditions under which contact is welcome – Conditions under which tracking data can be used
    27. 27. Adaptation by Natural Selection • Reproduction • Mutation • Inheritance • D Differential Reproduction – Functional Mutations! • Price • Color Scheme • Trial Durations • Rights Conditions? Central Server can ensure that differential reproduction promotes “vendor fitness” not just “viral reproduction”
    28. 28. ChallengeIs it possible to assert rights over – documents that are intended to change… • randomly ? • In a directed fashion?
    29. 29. Thank You!

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