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What’s Your Story? TAP Talk     September 24, 2008 Photo: Lee LeFever
How's Your Elevator Pitch?
Sweet Music?
Crickets? Ex-girlfriend Current girlfriend Ex-wife Desperately wishes he took the stairs
More Than Just a Little Awkward?
Can you hold his attention? Capture her imagination? Make the most of his time? Convince her that something else matters?
We’ve reached our floor … how’d it go?
Were you able to fit it all in?
How Persuasive Were You? Why does it matter?
More than 12 million Americans work for nonprofits Imagine if we all became twice as persuasive as we are now. Don’t we owe it to our cause to try? - Katya Andresen ,[object Object],[object Object],[object Object],[object Object],[object Object]
Courtesy: Banksy #1
Who Knew?
^ c.1999
Technology Habits Expectations
 
 
 
 
 
 
 
 
[object Object],[object Object]
[object Object],[object Object]
Courtesy: Banksy #2
 
We must reject the idea – well-intentioned, but dead wrong – that the primary path to greatness in the social sectors is to become “more like a business.” The critical distinction is not between business and social, but between good and great. ,[object Object],[object Object]
 
What you are deeply  passionate about What drives your  resource engine What you  can be best in the world  at Time, Commitment, People, Money Hands, Hearts, Minds Discovered,   not manufactured “Who is  ‘you?’  ” Understanding, not goal    Core business
Courtesy: Banksy #3
I = P  x  A  x  T The formula for noise, competition
The TV… … Industrial Complex Don’t try to create productive conversations using broken models
I = P  x  A S The formula for connection, engagement
Don’t be boring Safe is Risky Very Good is Bad Be Remarkable - Seth Godin
What Goals? What Resources? What Sustainability?
Every Point of Contact Is a Point of Brand Contact Image by Gabriel Cain © 2007
It’s ALL about the AUDIENCE
Why are these cows sick? Understanding of Pre-existing frames is critical to success
Understanding of Pre-existing frames is critical to success
 
Courtesy: Banksy
What – and how – your constituents think before brand contact What they’ll be thinking/saying/doing after brand contact Strategy Message “ Media” Resources Tactics Results
What – and how – your constituents think before brand contact What they’ll be thinking/saying/doing after brand contact Strategy Message “ Media” Resources Tactics Results
Know what you want to say. Know what you NEED to say. Time to figure out what your constituents want to hear…
Send a signal, Get the feedback
The rules are your rules. The measures are your measures. The right, best experiences are your highest goal. The ones that net you progress towards: ,[object Object],[object Object],[object Object],[object Object],Including the fool making this presentation! Steer by these and not by anything  (or anyone) else .
Listen
Learn what you  need to say –  again and again Say it well  (content, tools,  presentation) Create feedback loops  (actions, reactions,  attractions, engagement)
 
 
 
Tom Roach, 1968
 
 
 
The power of being heard is the power of feedback. Its power is human. Don’t  outsource  it.
A new bedrock driver ,[object Object],[object Object],[object Object],[object Object],Email
Create the clearing, step into the middle. Invite others to join.
The Birth of a Scale-Free Network (Albert-Laszlo Barabasi) “ It’s a boy … and a girl … and a boy … and a boy … and a girl …”
 
To Prosper --
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],A narrow institution-driven definition is a drag on real social  and community benefit.
[object Object],Link networks of community-based collaborations across the social “brands.”
[object Object]
Our Goal
 
 
How's Your Elevator Pitch?

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