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Leadership And Social Media


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I was asked to speak at the YMCA Leadership Summit on how to utilize and leverage social media within the YMCA.

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Leadership And Social Media

  1. 1. Leadership and Social Media<br />YMCA<br />Jon Bausman<br />
  2. 2. What are we going to talk about?<br />Who is this guy and why is he talking?<br />What is social media?<br />How has it changed things?<br />How can I use it for the YMCA?<br />How can I use it personally?<br />
  3. 3. Who is this guy and why is he talking?<br />Marketing Communications and Entrepreneurship<br />MBA<br />Worked 2 years in retail<br />Social Media “Expert”<br />Intercollegiate YMCA Board Member<br />I too think it’s fun to stay at the YMCA<br />
  4. 4. What is social media?<br />so·cialme·di·a – media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques...<br />In English, it is the dynamic exchange of information and user content.<br />
  5. 5. How has it changed things?<br />What is the significance of these images?<br />
  6. 6. How can I use it for the YMCA?<br />Transformational<br />Communicate what you do for the community<br />Video, Pictures, Stories<br />User-Generated Content<br />Learn from “TOMS”<br />Check-In Challenge<br />Foursquare in with their goals and progress<br />QR Codes<br />Scan and Fan<br />
  7. 7. How can I use it for the YMCA?<br />Transactional<br />Membership Retention<br />Feedback and Complaints – Keep Transformational Coming<br />Customized Tabs with Flyers and Discounts – Referral Discount<br />Recruiting<br />Who will know better than your members?<br />Unique Data – Make them “like” your page<br />The power of Facebook ads <br />
  8. 8. How can I use it personally?<br />The Holy Trinity<br />Facebook, Twitter and LinkedIn<br />Boost your SEO with pictures and video named and tagged correctly<br />Have fun with it!<br />
  9. 9. Questions?<br /> Let’s stay connected:<br />Jon Bausman<br />