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Advanced portfolio evaluation


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Advanced portfolio evaluation

  1. 1. Advanced Portfolio Evaluation Jon Jon Advanced Portfolio Evaluation
  2. 2. Conventions <ul><li>I used techniques taken directly from other drum and bass videos. This one in particular; I used the editing style from this video as it repeats sections and reverses video in the way that I wanted to. I repeated actions of the characters to emphasise the what they were doing; especially if it was important to the plot of the video. </li></ul><ul><li>I also edited most of my video on to the beat of the drum which is also a main convention for this type of music video; also shown in the above video. An example of this would be when quick cuts happen on each hit of the snare in the music. </li></ul><ul><li>My magazine advert was conventional because it used techniques that I found during the research stages of my project. </li></ul>My magazine advert showed an enlarged version of the album cover picture that was slightly altered. This can be seen in the Gwen Stefani advert as well. Jon Advanced Portfolio Evaluation
  3. 3. Conventions <ul><li>My media products develop the drum and bass style because I furthered the use of editing styles within my video. </li></ul><ul><li>Most drum and bass videos show creative editing with footage being reversed, sped up and layered. Mine however involved colour filters much more than any drum and bass video I researched. The colour filters relate to the different characters on screen. </li></ul><ul><li>Although drum and bass albums typically have lots of colours they are not as bright as the ones I chose; I did this to develop the idea that the image represents the music. </li></ul>I think that my colour choice represents the music in a more accurate way, However, my audience feedback shows that it was slightly confusing. Jon Advanced Portfolio Evaluation Use of sound based imagery. (the speaker cones)
  4. 4. Conventions <ul><li>My media product challenges the conventions of a music video because instead of random events happening during the song, the video has a storyline that relates to the title of the song. </li></ul><ul><li>To portray this storyline I decided to use subtitles as the fast pace of the music made it difficult to keep up with what was going on. This is unconventional because most pop videos just rely on the images looking good and do not depend on a storyline. The subtitles create an almost film style instead of random images. </li></ul>Jon Advanced Portfolio Evaluation I used the subtitles to display the characters thoughts or feelings.
  5. 5. Conventions <ul><li>My other products challenged the conventions of a drum and bass style because they were created with a more pop style image than that particular genre normally has. As seen in earlier slides most drum and bass CD covers are made with darker colours and complicated designs. However mine shows bright colours and relatively simple designs. </li></ul><ul><li>I did this because I wanted to challenge what defines the drum and bass genre and create a more promotable image for it. </li></ul><ul><li>This may have lead to confusion over what genre is being portrayed. </li></ul>Brighter colours used like in a rock front cover rather than a Drum and Bass.
  6. 6. Combination of media Both the magazine advert and the CD cover complimented each other with a similar colour scheme and images that were the same. The music video involved bright colours but not the same as the advert or the CD cover. This created a link without it being bound to the advert and cover Although they do not immediately fit together, they do relate to each other because the video’s story depicts someone with extraordinary powers and the advert and cover have a superhero theme. Jon Advanced Portfolio Evaluation I also incorporated a superman style shield to relate to the music video and the name of the producer of the track. (super NERG)
  7. 7. Audience Feedback <ul><li>My audience feedback was useful because it showed me that I have confused a genre that I like with the genre I was trying to portray. </li></ul><ul><li>My CD cover and magazine advert were confusing because they involved bright colours often associated with the pop rock genre and it was only until the words drum and bass were seen that they could tell it is for that genre. </li></ul><ul><li>This perhaps gave off the impression that I was aiming it at a different social group to what I wanted. </li></ul><ul><li>Although at first there seemed to be some confusion, they said that all the media texts worked well together and fitted into the drum and bass genre I was trying to portray. </li></ul>Jon Advanced Portfolio Evaluation
  8. 8. Media Technologies <ul><li>Final Cut Pro: </li></ul><ul><li>I had never used this software before this year but started using it in another subject and found that I preferred it to Adobe Premiere Elements. </li></ul><ul><li>The FX were much easier to create and there was a massive range of different things I could do to enhance my video. This helped because the style I was doing required a large amount of effects like colour filters, reverse speed and video layering. </li></ul><ul><li>I also used this software to create sound effects that featured in my video. For example when a character teleported from one place to another I had a ‘swoop’ sound. </li></ul>Jon Advanced Portfolio Evaluation This is the arrange window in Final cut pro with my video shown in the top right. Sound effects and images can be dragged into the correct place from here.
  9. 9. Media Technologies <ul><li>Photoshop: </li></ul><ul><li>This year I furthered my skills in Photoshop using it to create both my CD cover and advert. </li></ul><ul><li>Last year I only used certain parts of Photoshop and then moved them into Microsoft publisher. This was not an effective way of working so I decided to do everything on Photoshop. </li></ul><ul><li>This proved useful as I could layer specific items I wanted and make changes according to what I thought looked best. </li></ul><ul><li>I used the ‘stroke’ tool to give some images and most text a more vibrant feel; as well as making it look more professional. </li></ul>Jon Advanced Portfolio Evaluation