Come up with a connected and digital innovation strategy on how to recruit the new gen- eration of LRP consumers. How would they be attracted to the brand? What should be the consumer path to create a long term relationship with the brand? What types of services, digital tools and online communication campaigns need to be included in this recruitment strategy? What would be the next technological and digital disruption for LRP?
You are in charge of this massive recruitment strategy – It is in your hands to build a new community committed to the brand. Leverage digital opportunities, invent connected heath and reinvent the health and beauty services!