Remediation and the Desire for Immediacy

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Remediation and the Desire for Immediacy

  1. 1. Remediation&the DesireforImmediacy<br />ByJay David Bolter<br />
  2. 2. Table of contents<br />1 Introduction<br />2 Strategies<br />3 Strange days<br />4 Culture and status<br />5 Marshall McLuhan<br />6 Transparancyvstranslucent<br />7 Aggressive remediation<br />8 Consumption of media artifacts<br />9 Economic position and succes<br />10 Producers of new media products<br />
  3. 3. 1Introduction<br />
  4. 4. Introduction<br />New media  refashion/ remediate older forms<br />Example:<br />Computer graphics, virtual reality, World Wide Web [new media]<br /> “borrow and remediate”<br /> television, film, photography, painting, print [old media]<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  5. 5. New media remediateold media<br />Digital photography | analogue photography<br />Uses characteristics from analogue photography [= old media]<br />Turns into digital photography [= new media]<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  6. 6. Old media remediatenew media<br />Television | computer graphics<br />Look  modern webpage<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  7. 7. 2Strategies<br />
  8. 8. Remediation<br />2 possible strategies<br />Transparent immediacy<br />Hypermediacy<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  9. 9. Transparentimmediacy<br />Makes the medium invisible<br />Experience something as a “true world”<br />Examples<br />Live point-of-view television programmes<br />Movies [Hollywood] <br />Make their viewers feel as if they were really there<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  10. 10. Hypermediacy<br />Acknowledges and highlights the medium<br />Examples<br />Games with split screen<br />You know it isn’t true<br />You can’t be at 2 places at the same time<br />Music stage productions<br />World Wide Web<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  11. 11. 3 StrangeDays<br /> KathrynBigelow, USA, 1995<br />
  12. 12. Strangedays<br />Futuristic film<br />= World fascinated by power and new media technologies<br />Use “The wire”<br />Place device over your head<br />Make contact with the brain<br />Capture sense perceptions<br />“Everything they saw, heard, and felt for thirty minutes captured on a digital recording”<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  13. 13. StrangeDays<br />"This is not like TV only better. This is life!A piece of somebody's life, straight from the cerebral cortex.“<br />Character puts on the wire<br />Experiences world in first-person point of view shots<br />Subjective camera<br />= Form of immediacy<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  14. 14. 4 Culture and status<br />
  15. 15. Our culture<br />Digital technologiesare proliferatingfasterthanourcultural, legal, educationalinstitutions<br />Movie “StrangeDays”<br />Double logic of remediation<br />To multiplyour media<br />To erase all traces of mediation<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  16. 16. Reaffirm status<br />Older electronic and print media<br />Use<br />Immediacy & Hypermediacy<br />To reaffirm their status in our culture<br />New media challenge their status<br />Example  “Televised new programmes”<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  17. 17. Televisednews programmes<br />Televised news programmes<br />Multiple video streams<br />Split screen displays<br />Uses graphics, photographs, texts, audio<br />Borrowed from analogue predecessors<br />2 logics  co-exist + mutually dependent<br />Immediacy depends upon hypermediacy<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  18. 18. 5MarshallMcLuhan<br />Understanding media<br />
  19. 19. MarshallMcLuhan<br />Marshall McLuhan<br />“The content of any medium is always another medium”<br />The content of writing is speech<br />The content of print is the written word<br />Speaks about complex kind of “borrowing”<br />One medium is incorporated or represented in another medium = remediation<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  20. 20. Example<br />Dutch painters incorporated maps, globes, inscriptions, letters in their works<br />Older medium is represented in digital form<br />Websites: use older pictures or texts<br />Content of older media is poured into new media<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  21. 21. 6Transparancyvstranslucent<br />
  22. 22. Discussion of transparancy<br />Transparency?<br />Digital medium wants to erase itself<br />Why?<br />Seeing painting on computer screen<br />= <br />Seeing painting in person<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  23. 23. Discussion of transparancy<br />Experience is different<br />Computer<br />Click a button<br />Slide a bar to view whole picture<br />Untrue colors<br />Transparency remains the goal!!<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  24. 24. Transparancy VS translucent<br />Creators of electronic remediations<br />Emphasis the difference [not erase | transparant]<br />Electronic version = improvement<br />Borrowing = to be translucent ! <br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  25. 25. 7Agressiveremediation<br />
  26. 26. Agressiveremediation<br />Digital medium = more agressive<br />Why? tearing things “out of context”<br />Example: “old television and movie clips”<br />Taken out of context<br />Inserted absurdly into techno-music<br />Become a mosaic<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  27. 27. Agressiveremediation<br />Game Mystor Doom remediate cinema<br />Games = interactive cinema<br />Playersbecomecharacters<br />Cinematic narrative<br />Decidewhere to look<br />Player = actor and director<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  28. 28. Agressiveremediation<br />Hollywood movies<br />Absorb/ repurpose digital technology<br />Special effects = standard features<br />Interventions = transparent<br />Look as natural as possible<br />Make the computer disappear<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  29. 29. 8Consumption of media artifacts<br />
  30. 30. The consumption of media artifacts<br />2 strategies [immediacy and hypermediacy] help us understand<br />Aesthetics of new media<br />Cultural uses<br />Patterns of consumption<br />All linked together!<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  31. 31. 9Economicpositionand succes <br />
  32. 32. Economicposition | new media<br />Eachnew media form<br />Findeconomic place<br />To convinceconsumers<br />Improveourexperience<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  33. 33. Economicposition | examples<br />From traditional telephonelinesADSL<br />Greaterbandwidth<br />Not only text<br />Video & interactive television<br />…<br />From CD DVD<br />More authentic reproduction of video<br />Better sound<br />…<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  34. 34. Economic succes of workersin new medium<br />Depends on acquired status of the medium<br />Webdesigners > graphic designers for print<br />Purpose  to pour familiar content into another media form<br />“Gesamtkunstwerk” | hypermediated environment<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  35. 35. 10 Producers of new media products<br />
  36. 36. Producers of new media products<br />Sell “experiences of immediacy”<br />Transparancy<br />Artistic and popular consumer forms<br />Strategy found in:<br />Digital art installation<br />Theme parks<br />Malls<br />…<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  37. 37. NEW MEDIATED SPACE<br />“Eatertainments”<br />Themed restaurants<br />Combine <br />Traditional function of eating<br />Entertainment qualities of a theme parc<br />Entertainment experience<br />Form of remediation<br />Borrow immediacy from experience of science fiction film <br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  38. 38. Mars 2112<br />Consumptions of media artifacts +Consumption of food<br />http://www.mars2112.com/<br />REMEDIATION AND THE DESIRE FOR IMMEDIACY | by Jay David Bolter <br />
  39. 39. THE END Download on:http://www.slideshare.net/JolienS <br />

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