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The Nigerian digital landscape


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A brief overview of the Nigerian digital landscape.

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The Nigerian digital landscape

  2. 2. Flow<br />How many people are accessing the web?<br />How are they accessing it?<br />What are they accessing?<br />
  3. 3. Internet access stats<br />
  4. 4. In 2000, Nigeria had just over 200,000 internet usersBy 2008, the number had gone up to 10 million<br />And 2010, the number is now43,982,200<br />
  5. 5.
  6. 6. device stats<br />
  7. 7. Data breaking down internet access by device is currently not available but according to TNS Global, a leading market research agency, internet usage in Nigeria is now driven primarily by Mobile phones.*<br />* TNS Global and RMS Group ‘Digital Lifestyles Study’<br />
  8. 8. Mobile Data<br />
  9. 9. Mobile manufacturer data<br />Data is based on handsets being used to access Ad Dynamo network of sites.<br />
  10. 10. Handset model data<br />Data is based on handsets being used to access Ad Dynamo network of sites.<br />
  11. 11. Traffic stats<br />
  12. 12. Leading Websites in Nigeria<br />.com<br /><br />Source : Alexa ratings<br />
  13. 13. Data/ research on what Nigerians are doing online is not currently available. However based on the similarities between the top sites from Nigeria compared to other countries, we can assume that usage habits in Nigeria will be similar to those in other countries.<br />
  14. 14. How does that compare with other countries?<br />
  15. 15. Facebook stats<br /><ul><li> Approx. 3 million facebook users in Nigeria
  16. 16. About 50% of users fall within the ages of 25 – 44yrs
  17. 17. Facebook provides an ideal platform to effectively reach and actively engage our target audience</li>