Learning from Global Manufacturing Leaders                      AkamaiJohn ButenDirector, Enterprise Industry MarketingMay...
We Make the Internet Work for ManufacturingInternet Issues• Not performance optimized• Availability is poor• Unpredictable...
Akamai’s BusinessAkamaiAkamai operates the world’s largest on-demand, distributedAkamai                                   ...
The Akamai EdgePlatform     Akamai Traffic in APAC             Country Mbps              China 54,802             Australi...
How the Akamai Platform Works Akamai                          2. Edge Region close             1.      High Performance Gl...
Evolution of Manufacturing Online  Brand  Marketing1996                  2001                          2006   2011Akamai C...
Delivering a Global Brand – Logitech                   –Opportunity•    Connect with consumers through     marketing and p...
Evolution of Manufacturing Online                      Customer                      Portals  Brand  Marketing1996        ...
Delivering a Global Brand – HP                   –Challenge•    Reach consumers, developers, partners in 170 countries aro...
Delivering a Global BrandUsers feel as though they are close to the data-center          14   Local performance for users ...
Delivering Customer Portals – SKF                      SKF – Opportunity (                        ): • Provide manufacture...
Evolution of Manufacturing Online                                     Online                                     Applicati...
Delivering Online Applications      Supply Chain                  Product Lifecycle Management                     Project...
The Emerging Hybrid Cloud                                                       Internet UsersApplication Origin          ...
The Emerging Hybrid Cloud                           CLOUD                                          Internet Users         ...
Evolution of Manufacturing Online                                                                Online                   ...
Distribution Portals Enable Agility                      Global Connect                                Benefits:          ...
Evolution of Manufacturing Online                                                                 Connected               ...
Connected Device Opportunity                                                                               Device =       ...
Akamai Connected Device InitiativeAkamaiAkamai HD Network: Delivery & Reporting Akamai                         –   /    • ...
Vehicle as Connected Device – OnStarAkamai Confidential   Powering a Better Internet   ©2011 Akamai
DDoS Threatens Connected DevicesTarget: Global Consumer Electronics Manufacturer                          eCommerceDate: J...
Akamai ® DDoS Defender                                                              24/7 DDoS Support/Standard Runbook    ...
We Make the Internet Work for ManufacturingInternet Issues• Not performance optimized• Availability is poor• Unpredictable...
Thank You                           John Buten                           Director, Enterprise Industry Marketing          ...
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國際頂尖製造業品牌應用Akamai案例分享

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國際頂尖製造業品牌應用Akamai案例分享

  1. 1. Learning from Global Manufacturing Leaders AkamaiJohn ButenDirector, Enterprise Industry MarketingMay 17, 2011
  2. 2. We Make the Internet Work for ManufacturingInternet Issues• Not performance optimized• Availability is poor• Unpredictable load• Open to attack• Heterogeneous network (3G,Cable Modem, DSL)Akamai Enables Manufacturers to: Akamai• Reach new markets faster• Drive down operating costs• Improve speed to market• More flexible supply chain• Link directly with customers Akamai Confidential Powering a Better Internet ©2011 Akamai
  3. 3. Akamai’s BusinessAkamaiAkamai operates the world’s largest on-demand, distributedAkamai 3,100 /25,000computing platform delivering all forms of Web content and applications for over 3,100 customers and 25,000 domains. The Akamai Edge Platform: Akamai 90,000+ 1,700+ 750+ 71 ~1,000 Servers Locations Cities Countries Networks• 500 billion hits / day 5000• 5+ million hits per second 5• 100+ million streams / day 1• 1,000,000+ concurrent streams• 4+ Terabits per second peak 4• 15 – 30 % of all Web traffic. 15-30Akamai Confidential Powering a Better Internet ©2011 Akamai
  4. 4. The Akamai EdgePlatform Akamai Traffic in APAC Country Mbps China 54,802 Australia 51,168 India 28,475 South Korea 26,952 Taiwan 24,351 Philippines 20,789 Thailand 16,389 Malaysia 15,863 Hong Kong 15,481 Indonesia 13,824 Singapore 12,653 New Zealand 6,075 Vietnam 6,031 Macau 1,003Akamai Confidential Powering a Better Internet ©2011 Akamai
  5. 5. How the Akamai Platform Works Akamai 2. Edge Region close 1. High Performance Global to Origin Server Overlay NetworkApplication Server Users Web-enabled Applications IP Applications IP 4. Accelerate dynamic transactions with 3. Edge Region close to End • SureRoute User • Akamai Protocol Akamai • Pre-FetchingAkamai Confidential Powering a Better Internet ©2011 Akamai
  6. 6. Evolution of Manufacturing Online Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  7. 7. Delivering a Global Brand – Logitech –Opportunity• Connect with consumers through marketing and promotion.• Consolidate infrastructure and improve time-to-market with Centralized global infrastructure.Challenge• Achieving scale for marketing events and managing global performance from centralized infrastructure. logitech.com logitech.ch logitech.noAkamai Impact labtec.com• Reduced cost with centralized infrastructure. Maintain over 60 global sites logitechcordless.com from California. register.logitech.com 60 logitech.dk• Delivery of marketing promotions at scale without incremental infrastructure - partners.logitech.com delivered 14 million page views per hour or over 1 Gbps of traffic at peak. harmoneyremote.com receipts.logitech.com 1 4 1Gbps logitech.com.cn Logitech-partner.it Logitech-insight.be logicool.jp winner.nestleletschat.com harmony-elite.logitech.com Akamai Confidential Powering a Better Internet ©2011 Akamai harmony-select.logitech.com
  8. 8. Evolution of Manufacturing Online Customer Portals Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  9. 9. Delivering a Global Brand – HP –Challenge• Reach consumers, developers, partners in 170 countries around the world without building out global datacenters 170 ,Akamai Impact• 60% reduction in response from Europe and Asia 60• Elimination of customer and partner complaints Hp.com Hp.co.id• Zero capital expenditure or infrastructure buildiout “ ” Hp.co.kr Hp.co.hk Hp.com.tw "Building out new data centers would have been far too costly and a poor Hp.com.nv use of our resources. Akamais Web Application Accelerator has given us the Eds.co.jp outstanding performance we required with a transparent implementation and no capital investment." Compaq.com.tw - Tony Hinojosa, Manager, Enterprise Solutions Partner Division, HP Shopping.hp.com Akamai agew.com tippingpoint.com Tony - sppprobc.austin.hp.com hpgap.com Snapfish.com Fcs-hpeprint.com Procurve.com Akamai Confidential Powering a Better Internet ©2011 Akamai
  10. 10. Delivering a Global BrandUsers feel as though they are close to the data-center 14 Local performance for users in Atlanta is .63 seconds 0.63 12 10 Good WithoutSeconds 8 Acceptable Akamai 6 Unacceptable 4 With Akamai 2 0 o an m ic es yd ng an on an y ga e si t er t re sc k ga i is H fur r To ki an ha it ta in lor g ey Fr da or o u ew i on ul ex el po o d ar ci m n C n ky kf an g K n n Y k M ng ji eo ia an o P an Lo ei g tl el st M S A Fr B A h S Fr m s S N B S H Lo A End User Locations SAkamai Confidential Powering a Better Internet ©2011 Akamai
  11. 11. Delivering Customer Portals – SKF SKF – Opportunity ( ): • Provide manufacturers with timely component specs they can include in product design to drive sales. Challenge ( ): • Poor performance in AsiaPac limits adoption of portal hosted in Sweden Akamai Impact ( ): • Generated 30% growth in traffic from AsiaPac markets • 4x improvement in response times for AsiaPac markets 4 • Average page download times worldwide reduced from 9 seconds to 3 seconds 9 3 • Generated 20% growth in overall Web site trafficAkamai Confidential Powering a Better Internet ©2011 Akamai
  12. 12. Evolution of Manufacturing Online Online Applications Customer Portals Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  13. 13. Delivering Online Applications Supply Chain Product Lifecycle Management Project & Portfolio Management Management Challenge • Apparel manufacturer • Design to bid • Prevent IP leakage Challenge • Sharing product specs forChallenge • MPLS takes 2.5 months MPLS 2.5 engineering teams• Global SCM portal• Hosted centrally for global • High security procurement Akamai Impact • Large files• Poor performance causes poor • Improved by 52% 52% adoption – especially in APAC • Faster than MPLS MPLS Akamai Impact • Business continuity • Accelerated SSL VPN or FTPS for security SSL VPN SFTPAkamai Impact • 200% to 1,000% performance• Improved performance by 600% to impact 200%-1,000% APAC 6 • Improve productivity, product turn• Increased adoption and• Global compliance = cost time to market , , containment =• Avoid regional build-out • End non-complianceAkamai Confidential Powering a Better Internet ©2011 Akamai
  14. 14. The Emerging Hybrid Cloud Internet UsersApplication Origin Internet Akamai Confidential Powering a Better Internet ©2011 Akamai
  15. 15. The Emerging Hybrid Cloud CLOUD Internet Users APPLICATIONS  SaaS  PaaS  Internet IaaS Application Origin WAN Users Private WAN Websphere Data power Akamai Confidential Powering a Better Internet ©2011 Akamai
  16. 16. Evolution of Manufacturing Online Online Platforms Online Applications Customer Portals Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  17. 17. Distribution Portals Enable Agility Global Connect Benefits: Better Managed Access Standardization Monitoring, Reporting, Auditing Speed to Market ,Akamai Confidential Powering a Better Internet ©2011 Akamai
  18. 18. Evolution of Manufacturing Online Connected Devices Online Applications Customer Portals Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  19. 19. Connected Device Opportunity Device = Distribution Channel Content Owners for Software & Media = / SW Publishers ??? Device Physical & Traditional Consumer Manufacturer Distribution Channels (ie: Retailers, Operators) Challenge: Bit Rates x Format x Security Scheme x Social, Broadcasters, Device Environment = and more Too Much ComplexityBy 2012 Connected Devices will represent the majority of consumers for Software & Media Businesses2012By 2014, $100B+ of Media & Software revenue will be generated through devices*2014 1000 Akamai Confidential Powering a Better Internet ©2011 Akamai
  20. 20. Akamai Connected Device InitiativeAkamaiAkamai HD Network: Delivery & Reporting Akamai – / • Platform for delivery • Platform for reporting and analyticsAkamai HD Network: Media Cloud Services – • Cloud Transcoding = 1 Set of Bit Rates = • Cloud Packaging = Standard Format = • Cloud Encryption & Security /Akamai Connected Device Specification – AkamaiSpecifies how devices support: • Playback & bit rate switching & • Security • Beaconing for QoS and AnalyticsAkamai Confidential Powering a Better Internet ©2011 Akamai
  21. 21. Vehicle as Connected Device – OnStarAkamai Confidential Powering a Better Internet ©2011 Akamai
  22. 22. DDoS Threatens Connected DevicesTarget: Global Consumer Electronics Manufacturer eCommerceDate: January 2010 2010Peak Traffic: 100Mbps 100MbpsPeak Overage: 51 x normal 51Primary Origin: Worldwide –Duration: 2+ Days Account ManagementDowntime: 0 Hours, 0 Minutes /Revenue Saved: $15 millionMitigation: • Acceleration/Caching / • IP Blocking IP Connected Devices • User Validation The Akamai network saw more DDoS attacks in the fourth quarter of 2010 than in the first three quarters of the year combined Akamai 2010 DDoS Akamai Confidential Powering a Better Internet ©2011 Akamai
  23. 23. Akamai ® DDoS Defender 24/7 DDoS Support/Standard Runbook DDoS Readiness Service 7x24 DDoS / Prepare Capped bursting fees, no charge for DDoS traffic DDoS Fee Protection DDoS Event Log Capture Real-time logging of DDoS traffic events DDoS Historic logging for support investigation Inspect Event Data Store CAPTCHA based BOT validation room Validation Room ?? Maximize offload from origin w/ flexible caching Content Prioritization Control content delivery based on user details Absorb Request Management IP Rate Control on excessive error responses Error Code IP Rate Control IP Rate IP Blocking Block by IP IP Deflect Traffic Prioritization Block by Geo Access Management Control access to data based on user details Grey = Planned EnhancementsAkamai Confidential Powering a Better Internet ©2011 Akamai
  24. 24. We Make the Internet Work for ManufacturingInternet Issues• Not performance optimized• Availability is poor• Unpredictable load• Open to attack• Heterogeneous network (3G,Cable Modem, DSL)Akamai Enables Manufacturers to: Akamai• Reach new markets faster• Drive down operating costs• Improve speed to market• More flexible supply chain• Link directly with customers Akamai Confidential Powering a Better Internet ©2011 Akamai
  25. 25. Thank You John Buten Director, Enterprise Industry Marketing jbuten@akamai.com 617 230 8359Akamai Confidential Powering a Better Internet ©2011 Akamai

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