SEO in 2012 focused on mobile search, personalized search, and social search becoming more prominent. Mobile searches accounted for 41% of Super Bowl searches and 59% of holiday searches. Personalized search results were tailored based on individual user profiles and search history. Social signals from networks like Google+ and sharing became important ranking factors as search results integrated more social content. While classic SEO still applied, the future emphasized a more unified, social experience across Google's products.
2. 14 Years experience with HTML/Web development
7 Years experience with Internet Marketing
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3. Let us first check
out the history of
Search Engines.
10. Matt Cutts came along
• Matt Cutts = ”Almighty
Head of Spam” at Google
• Relevance became more
important than
PageRank.
• ”We like to play with PR
sometimes”
39. So will the ”Grey Hats”, ”Black Hats” and ”Ass Hats” disappear.
1. Paid links?
2. Link Building?
3. Spam?
4. +1-spam?
40. “This is the path we’re
headed down – a single
unified, ‘beautiful’
product across
everything.
If you don’t get that, then
you should probably
work somewhere else.”