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Urban Cognitive Analytics

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Digitally sensing people-place interactions in near real-time using social, mobile and IoT data. Talk delivered for Brainpool cognitive and data science group in London, 1 December 2017.

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Urban Cognitive Analytics

  1. 1. Urban Cognitive Analytics Sensing people-place interactions from urban digital footprints Doctoral Researcher: Sharon Richardson
 Supervised by: Professor Andrew Hudson-Smith and Dr Hannah Fry sharonr@joiningdots.com | @joiningdots | linkedin.com/in/sharonr
  2. 2. Research Question Now Contextual
 reasoning
 (Probable) Formal Model
 (Plausible) Informal Intuition
 (Possible) FuturePast Can we digitally sense the ‘vibe’ of urban open spaces, where conditions are uncertain and changeable? All behaviour arises from a person-situation interaction Spatial focus: Queen Elizabeth Olympic Park
  3. 3. Context - Presence - Behaviour What’s happening? Where is everybody? What are they doing? weekday weekend
  4. 4. Urban Digital Footprints Daily volumes from May to August 2016 Contextual factors: • Seasonal expectations • Workday vs holiday • Climate (temperature and precipitation) • Situation (events and social behaviours) • Space and time
  5. 5. Linguistic Variation in Tweets Sat June 4th Cosine Similarity Sat Jun 4th Sat Jun 11th Sat Jun 18th Sat Jun 25th Sat Jun 4th 1.0000 0.2360 0.1176 0.2365 Sat Jun 11th 0.2360 1.0000 0.4082 0.7092 Sat Jun 18th 0.1176 0.4082 1.0000 0.3904 Sat Jun 25th 0.2365 0.7092 0.3904 1.0000 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Sat 4th Sat 11th Sat 18th Sat 25th Similarity in terms used between dates Sat 4th Sat 11th Sat 18th Sat 25th Events at the Queen Elizabeth Olympic Park: - AC/DC concert at stadium on Saturday 4th June - International hockey tournament at VeloHTC from 10th to 26th June Sat June 11th Sat June 18th Sat June 25th
  6. 6. Emotion Scores 0 0.005 0.01 0.015 0.02 0.025 affec+on anger anxiety expressive glory posi+ve sadness social Twitter RID Emotion Scores 07/08/16 21/08/16 14/08/16 28/08/16 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 A3_HackneyWick B4_Stadium C3_Westfield C4_Aquatics Average sentiment score (+ve/-ve words) for tweets 7th Aug 21st Aug 14th Aug 28th Aug running under the a at hackney wick dark and a little bit sinister running summer london louisregan hopefully man city will demolish your shit team today put the london stadium in its place coyidiots c c rail can you negotiate with greateranglia tflrail to still send c c rail into stratford even they all terminate that station jam n ib rico con queso jam n queso jamon cheese lunch piecesofheaven enriquethomas that awkward moment when you help your parents miss their train to holland riasmit rs last street beat battle trailer don t miss the crazy battles friday th september all i actually despise everything westham have become the move to the london stadium has ripped the soul out of that club hoaxerttv mrblakerz poseyxr elevatemunoz orbit dramis i randomly hopped on gb this am and there was one today the olympic stadium on a sunday morning is without a doubt the weirdest place in london have taken the perhaps terrible decision to go to westfield in stratford to look for shoes probably going to be hellishly packed kicchasudeep hi kiccha bro iam already watch k twise and now i am watching with my brother now intermission orbit break on my way to gatwickairport i m going to miss her so much here she is fighting her favourite back at one of my career highlights but also where i nearly died at lee valley velopark santandercycles very annoying to reach end of cs stratford and discover that there s no docking station near there extra to find one telefootball can see the move to to the london stadium being a curse for hammers sunday behaviour at worst with food foodpron at westfield stratford shopping centre london why do i frown at westfield stratford city humans put nasajuno in polar orbit around jupiter human begins fb post i am disappointed with color at shake shack stratford darnz baiting out paedophiles in stratford westfield gone wrong got bottled jyqcvxjqyv Events at the Queen Elizabeth Olympic Park: - Football at the London Stadium on 7th and 14th - No scheduled events on 21st and 28th - Incident on the 28th??? Term analysis (punctuation removed before tokenisation)
  7. 7. Contextual analysis in near real-time http://joiningdots.net/spatialmedia
  8. 8. (offline demo)
  9. 9. (offline demo)
  10. 10. (offline demo)
  11. 11. (offline demo)
  12. 12. (offline demo)
  13. 13. (offline demo)
  14. 14. (offline demo)
  15. 15. (offline demo)
  16. 16. (offline demo)
  17. 17. Data Mining Layered analytics
  18. 18. Context Analysis Network analysis of terms in tweets
  19. 19. Community Detection Community Detection Scores fg = Fast Greedy gn = Girvan-Newman (baseline) im = Infomap lv = Louvain pl = Pons and Latapy g = simplified graph (remove loops and multiples) g1 = original graph converted from Gephi to iGraph g1.gexf = original graph as imported (Gephi file)
  20. 20. Self-supervised learning Step 1: Analyse (current) network - Detect communities forming within network - Convert each community into a set of terms Step 2: Create dictionary - Merge sets with <4 items into single ‘noise’ set - Create dictionary of topics with hierarchy for topic / term set Step 3. Classify tweets - calculate tweet score based on similarity with each topic - classify tweet with topic that scores the highest similarity Step 4: Evaluate clusters 34 26 20 9 9 8 7 7 7 4 4 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 0 5 10 15 20 25 30 35 40 27 8 25 5 14 1 3 9 13 4 18 2 6 19 22 7 10 11 12 15 16 17 20 21 23 24 26 Number of Hashtags per Community (27 communities) Number of Hashtags
  21. 21. The science of where people are image: https://pxhere.com/en/photo/1392001 Sensing population dynamics: • Administrative Residential census • Ambient Average workday • Active Near real-time Quantifying the population at risk… Anticipating behaviour: 
 levels of spatial familiarity What’s around the corner?
  22. 22. Urban Cognitive Analytics Sensing people-place interactions from urban digital footprints Doctoral Researcher: Sharon Richardson
 Supervised by: Professor Andrew Hudson-Smith and Dr Hannah Fry sharonr@joiningdots.com | @joiningdots | linkedin.com/in/sharonr

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