Degrees of Social Capital
Creating a more responsive and productive
organisation through digital social technologies
Sharo...
What is Social Capital?
The benefits from cooperation between people
Digital technology can enable cooperation to
scale an...
Productivity is not just about efficiency
The world is a lot more unpredictable and
ambiguous than standard routines sugge...
Degrees of Social Capital
1. Messaging
2. Social Network
3. Collaborative Sites
4. Knowledge Management
© 2014 Joining Dot...
Messaging
www.joiningdots.com
1.
3.
2.
Participation optional
Response expected
1.
2.
3.
Broadcast news
1:1 conversation
Group discu...
Messaging
Great for
Terrible for
Email benefits personal productivity more than social capital
Broadcast news Receive to a...
Social Network
2.
3.
1.
1.
2.
3.
Group-based discussion (Community of Practice)
Seeking knowledge beyond peer group
Network conversation ...
Social Network
Great for
Weak for
Community of
Practice
Enable peer groups to connect and converse across
time and geograp...
Collaborative Sites
www.joiningdots.com
Participation optional
Response expected
1.
2.
Group-based collaboration
Network assistance with activ...
Group Collaboration
Great for
Weak for
Better with: A social network to connect and expand groups
Structured
group activit...
Knowledge Management
www.joiningdots.com
Knowledge capture for
potential re-use value
© 2014 Joining Dots Ltd. All rights reserved.
Knowledge Management
Great for
Weak for
Social networks can add reach and speed to discovery
Intelligence Provides a centr...
Technology is just a tool
“What’s best for something is usually
worse for something else…”
- Bill Buxton, Microsoft Research
The best solutions leve...
The Social Fitness Test
The benefits that can be achieved from social
technologies depend on the organisation:
Requires:
•...
Degrees of Social Capital
Creating a more responsive and productive
organisation through digital social technologies
Sharo...
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Degrees of Social Capital - The Responsive Organisation

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How digital social technologies can help create a more responsive and productive organisation. But to benefit requires aligning the right tool with the desired outcome

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  • KM to curate just 4 conversations in a network of 26 people
  • Degrees of Social Capital - The Responsive Organisation

    1. 1. Degrees of Social Capital Creating a more responsive and productive organisation through digital social technologies Sharon Richardson Joining Dots @joiningdots www.joiningdots.com © 2014 Joining Dots Ltd. All rights reserved.
    2. 2. What is Social Capital? The benefits from cooperation between people Digital technology can enable cooperation to scale and perform beyond physical constraints © 2014 Joining Dots Ltd. All rights reserved.
    3. 3. Productivity is not just about efficiency The world is a lot more unpredictable and ambiguous than standard routines suggest When facing uncertainty, the value is in discovery © 2014 Joining Dots Ltd. All rights reserved.
    4. 4. Degrees of Social Capital 1. Messaging 2. Social Network 3. Collaborative Sites 4. Knowledge Management © 2014 Joining Dots Ltd. All rights reserved.
    5. 5. Messaging
    6. 6. www.joiningdots.com 1. 3. 2. Participation optional Response expected 1. 2. 3. Broadcast news 1:1 conversation Group discussion © 2014 Joining Dots Ltd. All rights reserved.
    7. 7. Messaging Great for Terrible for Email benefits personal productivity more than social capital Broadcast news Receive to a single repository (usually email inbox) regardless of source, consume when convenient. Individuals can choose how to filter and manage 1:1 conversations Easy to manage and personal choice in response time – instant if available, delay until later if busy Group discussions Somebody has to try and coordinate the responses. Can waste time for everyone trying to keep track of multiple emails and determine if a response is still needed Knowledge capture/re-use Lacks transparency: Information disappears into personal stores – email, voicemail, private chats © 2014 Joining Dots Ltd. All rights reserved.
    8. 8. Social Network
    9. 9. 2. 3. 1. 1. 2. 3. Group-based discussion (Community of Practice) Seeking knowledge beyond peer group Network conversation / ‘Jam’ www.joiningdots.com Participation optional Response expected © 2014 Joining Dots Ltd. All rights reserved.
    10. 10. Social Network Great for Weak for Community of Practice Enable peer groups to connect and converse across time and geographical boundaries: ‘strong ties’ Network of Practice Bridge peer groups when asking for help, to broaden reach of knowledge: strength in ‘weak ties’ ‘Jams’ (Prediction markets) Network conversations / Open votes. Discover new ideas and preferences through wider audience participation. Best suited to occasional uses Structured Collaboration Lack the supporting tools to formally coordinate completion of required activities within deadlines Frequent Communications Important news can get lost within personalised streams of updates, risk of more noise than signal © 2014 Joining Dots Ltd. All rights reserved.
    11. 11. Collaborative Sites
    12. 12. www.joiningdots.com Participation optional Response expected 1. 2. Group-based collaboration Network assistance with activity 3. Additional help, often unacknowledged 2. 3. 1. © 2014 Joining Dots Ltd. All rights reserved.
    13. 13. Group Collaboration Great for Weak for Better with: A social network to connect and expand groups Structured group activities Team and project-based outcomes that require managing/accountability, usually to a deadline and with specific deliverables and expectations from participation Team admin Coordinating standard group-based responsibilities, with templates, processes, reports and checklists Unpredictable requirements Sites are designed around expected content and processes. If the process or content needs change, the site may no longer be effective Rewarding contributions Sites rarely accommodate or acknowledge external participants or voluntary contributions © 2014 Joining Dots Ltd. All rights reserved.
    14. 14. Knowledge Management
    15. 15. www.joiningdots.com Knowledge capture for potential re-use value © 2014 Joining Dots Ltd. All rights reserved.
    16. 16. Knowledge Management Great for Weak for Social networks can add reach and speed to discovery Intelligence Provides a central validated source of prior experience captured for its future reuse value. Can reduce effort to acquire beneficial insights to improve future outcomes De-duplication Curating content sources to identify and promote useful content, demote and eliminate noise, spot patterns and help avoid ‘reinventing the wheel’ – BUT – takes effort! Rapid response times Whilst quick capture is recommended before value degrades (events can eliminate relevance), the process is slower than conversational networks Long-term records Difficult to capture the context independent of the people involved making long-term re-use unreliable © 2014 Joining Dots Ltd. All rights reserved.
    17. 17. Technology is just a tool
    18. 18. “What’s best for something is usually worse for something else…” - Bill Buxton, Microsoft Research The best solutions leverage multiple channels… Social Capital Range of Responses Speed of Response Quality of Response Social Network High High Variable Knowledge Store Medium Low High Collaborative Site Low Medium Medium Messaging Low Variable Variable © 2014 Joining Dots Ltd. All rights reserved.
    19. 19. The Social Fitness Test The benefits that can be achieved from social technologies depend on the organisation: Requires: • An appetite for honest feedback • A willingness to set aside time for play • A tolerance for making visible mistakes …How well do you treat your whistle-blowers? © 2014 Joining Dots Ltd. All rights reserved.
    20. 20. Degrees of Social Capital Creating a more responsive and productive organisation through digital social technologies Sharon Richardson Joining Dots Linkedin: /in/sharonr sharonr@joiningdots.com Thanks for watching! © 2014 Joining Dots Ltd. All rights reserved. For additional notes: http://joiningdots.com/2014/08/06/degrees-of-social-capital/

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