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Formalizing a Community of Customer Advocates

Patrick Cuttica, Sprout Social, Product Marketing Manager

A quick look at the Sprout Social All Stars

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Formalizing a Community of Customer Advocates

  1. 1. #RelateLive Formalizing a Community of Customer Advocates A quick look at the Sprout Social All Stars
  2. 2. Patrick Cuttica Sprout Social Product Marketing Manager @pcutty
  3. 3. Here’s what we know: Lots of #SproutLove!
  4. 4. Here’s what we learned: Community Matters! Customers referred by other customers have a 37% higher retention rate - Deloitte 74% of consumers identify WOM as a key influencer in their purchasing decision. - Ogilvy/Google/TNS
  5. 5. Considerations Is an advocacy program right for your organization? Opportunity: Organic Love & Advocacy1 2 3 Viability: Objectives & Resources Mutually Beneficial: Offer & Ask 4 Sustainability: Manage & Maintain
  6. 6. How? Manage & Engage Your Community of Advocates • Cultivate list of existing & potential advocates • Personalize the invite & generate excitement • Set expectations & clearly define requirements • Spend time to train & onboard advocates • Carefully consider communication & tooling
  7. 7. #RelateLive

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Patrick Cuttica, Sprout Social, Product Marketing Manager A quick look at the Sprout Social All Stars

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