Business Experiences in Brazil: A View from Inside

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Business Experiences in Brazil: A View from Inside by Raul Herrera, Partner, Corporate Securities Group, Arnold & Porter, LLP. Presentation featured at the 2nd International Conference: Brazil: A pathway into the future from the Emerging Markets Institute at Cornell University's Samuel Curtis Johnson Graduate School of Management and Better Brazil

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Business Experiences in Brazil: A View from Inside

  1. 1. Business Experiences in Brazil: A View from Inside Raul Herrera New York, September 20, 2012
  2. 2. Strengths: Solid democratic system Responsible fiscal policy Commodities: Brazil is the world’s largest producer of coffee, sugar, chickens, beef and orange juice. It is one of the world leaders in soybean and iron ore Strong financial system: targeting system; real time, transparent payment system; transparency in the capital market. Conservative and responsible regulators.
  3. 3. Weaknesses: Infrastructure Boasted and misdirected public expenditure High cost of doing business Relatively closed economy
  4. 4. Opportunities: Brazil will host of 2014 World Cope and of the 2016 Olympic Games Lively, varied and dynamic society Emerging middle-call willing to spend on services and goods Growing influence in the Third World economies
  5. 5. Threats: Brazil stands on a thin balance of inflation, interest rate and currency value Over-reliance on commodities and its impact on industry Government expenses
  6. 6. Doing Business in Brazil: Brazil’s differences from other emerging markets: – Abundant natural resources; large and dynamic population; emerging middle- class; stable democratic system. Current challenging and pressing issues – Cost resulting from poor public services – Quality of public education Key areas of growth and opportunity – Commodities – Services – Infrastructure Major concerns – One to add: uncertainty of judicial results

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