Principles of Design: Proximity and Unity

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Principles of Design: Proximity and Unity

  1. 1. Proximity/Unity
  2. 2.  Online Definition  Unity in a composition is achieved when all of the design principles (balance, movement, emphasis, visual economy, contrast, proportion and space) have been correctly applied My Definition  Unity is when all of the main design principles are combined to create an image that makes sense to the observer
  3. 3.  The easiest way of creating unity is to include these elements in your design:  Similarity: Try repeating colors, shapes, values, textures, or lines to create a visual relationship between the elements. (Creates consistency and completeness)  Continuity: Treat different elements in the same manner. This helps to relate different objects by creating an uninterrupted connection or union.  Alignment: Arranging shapes so that the line or edge of one shape leads into another helps creates unity in your design. Try to imagine placing objects on the imaginary axis of other objects.  Proximity: Group related items together so that these related items are seen as one cohesive group rather than a bunch of unrelated elements. Elements that are positioned close to one another are perceived as being related while elements that are farther apart are considered less related.
  4. 4.  The image of these ducks shows similarity because the artist used SIMILAR figures throughout the design The artist also uses SIMILAR colors to help express similarity in the design  Red Sunset  Brown Ducks
  5. 5.  In this painting you can see a few examples of continuity  The circle of the tub is continued up the woman’s back  The table is also tangent to this circle Edgar Degas. The Tub. 1886. Pastel, 60 x 82 cm. Louvre, Paris.
  6. 6. Proximity is a little more complicated (and important so I’m going to give two examples to describe it)
  7. 7.  Online definition  Proximity in design simply means that objects near each other are seen as a unit. My definition  How objects are grouped so that their organization allows for a logical progression of ideas.  Like ideas grouped with like ideas  “Like grouped with like”
  8. 8.  Look at the next three slides and watch how the information is organized differently so that it shows a more logical progression of ideas
  9. 9.  The information in this list is very disorganized and hard to understand and group without aid
  10. 10.  This list shows more organization because it groups the ideas as a topic with sub-topics beneath it
  11. 11.  This is the most organized version of the data because it changes font to indicate different ideas (topics, sub- topics, etc.) It also uses indents to help separate ideas
  12. 12.  This poster is being used to advertise a Ballet performance The information is grouped badly  Lot of text with no logical order  The clip art doesn’t add anything  The diagonal information doesn’t catch your eye To improve this design the information needs to be organized in logical groups 1. Name of event and artist 2. General info about the event 3. Where it’s on and how much?
  13. 13.  Ways to change the poster  By changing some of the fonts  Separating the information in a logical order  Adding a more intriguing picture (to separate information and provide interest)
  14. 14.  Farley, Jennifer. "Principles of Design: Proximity." Sitepoint. Sitepoint, 26 Nov. 2009. Web. 21 Nov. 2011. <www.sitepoint.com/principles-of-design-proximity/>. "Principles of Good Design: Unity, Art Lesson #9." Original Oil Paintings by Artist Teresa Bernard. Sitepoint, 26 Nov. 2009. Web. 22 Nov. 2011. <http://www.bluemoonwebdesign.com/art-lessons-9.asp>. "Principles of Design: Unity." University of Saskatchewan. N.p., n.d. Web. 22 Nov. 2011. <http://www.usask.ca/education/coursework/skaalid/theo ry/cgdt/unity.htm>.

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